Global Marketing and Business Development Operations Manager (London or Manchester)

The marketing and business development team at BCLP comprises specialists from backgrounds including BD, PR, communications, design, media, digital and operations. The result is a dynamic and energetic team environment which nurtures fresh perspectives and works together to lend the firm a competitive advantage. We take a holistic approach to marketing and business development, with the goal to help our lawyers win more work and make new connections.

Marketing Operations is a critical function with MBD, developing and streamlining processes, systems, people and technologies to enhance the team’s ability to deliver BCLP’s growth strategy. Working closely with the wider MBD team, this role will be responsible for the management of The Hub, a new marketing centre of excellence providing agile and flexible general MBD and copywriting support across the team as and when needed. If you are a marketer who excels in operations and project management, this position offers the chance to grow and make a meaningful impact across the MBD team.

Introducing The Hub: The Hub will sit at the very heart of the BD, marketing and communications (MBD) team at BCLP. Hub team members will spend their time providing dynamic, responsive support, on a variety of exciting projects and initiatives being run by the business development, communications and marketing teams across the firm. The Operations Manager will manage the Hub team and workflow through The Hub. There will be four to six dedicated Hub team members who will receive guidance and training across the spectrum of marketing and business development disciplines.

What your day will look like:

• Support in the implementation and management of marketing systems and tools (e.g., CRM, email marketing, automation platforms)
• Drive best practices and integration in data management across marketing and BD systems
• Process Improvement & Efficiency: Streamline workflows and standardize processes to improve team efficiency
• Develop and maintain a marketing operations playbook outlining procedures, timelines, and responsibilities

The Hub requirements will include:

• Manage The Hub team (between four and six Executives) including mentoring, resourcing and training the team
• Define and update the services provided by The Hub and communicate to the MBD team
• Set the process for requesting work through The Hub and embed with MBD
• Collaborate with the MBD team to continually improve and streamline The Hub processes
• Support the creation of a service Level Agreement between The Hub and MBD
• Manage and set workflows, distributing and balancing incoming work across the team
• Set and track Key Performance Indicators (KPIs) to monitor service
• Field general queries coming into The Hub
• Utilize all available technologies to streamline the service provided by The Hub
• Be accountable for the service provided by The Hub

Key relationships:

• Practice group BD teams
• Key Partners and fee-earners
• CMO, Interim Director and Associate Director for MarTech & Operations
• Wider marketing team including CRM, campaigns, design, digital, events, international
• The Hub team
• Business Services teams as required (e.g. Knowledge Management, Finance & Accounting)

Experience and knowledge:

• Experience in marketing operations, preferably within professional services
• Strong knowledge of marketing technologies (e.g., CRM, CMS, marketing automation platforms, analytics tools)
• Advanced Excel and data analysis skills; familiarity with reporting tools desirable
• Degree educated, ideally with a Marketing (CIM) or Project management qualification

Skills and competencies:

• Proven ability to develop scalable processes, improve operational efficiency, and manage budgets
• Excellent organizational, communication, and stakeholder management skills
• A proactive, analytical mindset with strong problem-solving abilities
• Self-motivated and proactive
• Able to manage competing priorities, requiring multi-tasking and working to tight deadlines
• Professional, confident and at ease with all seniority levels

Inclusion and equal opportunity:

At Bryan Cave Leighton Paisner we understand the value of a diverse workforce and we believe people perform at their best when they can truly be themselves at work. We aim to create an inclusive environment where all our employees are valued, motivated and able to be themselves. To provide the best possible service to our diverse client base, we are committed to recruiting, retaining, rewarding and developing our people with regard to their abilities and contributions and without reference to their background, gender, gender identity or expression, ethnic origin, age, religion, sexual orientation, socio-economic status, political belief, disability or any other protected characteristic. Bryan Cave Leighton Paisner is a firm with an increasingly flexible workforce and is supportive of flexible working arrangements, tailored to the individual, wherever possible.

Confidentiality:

Bryan Cave Leighton Paisner will ensure all hardcopy and electronic materials containing confidential information are securely stored and accessible only to those authorised to view such content.

Disclosure:

As a regulated firm of solicitors, Bryan Cave Leighton Paisner is required to undertake appropriate vetting of staff. In addition to completion, by applicants who accept a job offer, of a regulatory questionnaire, Bryan Cave Leighton Paisner uses a specialist provider to undertake professional verification and background checks (including through electronic data sources, and directly with employers and professional bodies/regulators) on our behalf. We will also undertake certain verifications ourselves. Bryan Cave Leighton Paisner adopts a risk-based approach to its vetting procedures, which are only undertaken with consent, and in accordance with IT, legal and regulatory obligations.