Head of Marketing, SciY/ZONTAL

We’re hiring a strategic, hands-on Head of Marketing to lead global marketing for the SciY Digitalization Suite, positioning SciY as the vendor-agnostic software platform for digital transformation in life sciences and biopharma. This is a high-impact player/coach role: you’ll set strategy, drive integrated execution, and align portfolio storytelling across SciY brands into a cohesive narrative that generates pipeline, accelerates adoption, and strengthens market presence.

You will partner closely with Sales, Product Management, Solutions/Services, and executive leadership across SciY/Bruker to drive go-to-market outcomes across segments (R&D, QC, manufacturing digitalization, and automation-enabled workflows). Location: We are considering this position to be remote, based in United Kingdom or Spain. Occasional on-site presence expected.

About SciY: Vendor-agnostic, SciY offers open platforms and a broad range of software solutions across life sciences, from research, through development to manufacturing, enabling workflow integration and digital transformation. SciY solutions integrate physical laboratory instruments and automation hardware with their scientific data into a digital environment to deliver maximum value with minimum effort and disruption. SciY’s mission is to support our clients in their digitalization to drive seamless innovation for accelerating the time to market for new drugs, to automate life-science laboratories and manufacturing QC & PAT processes, and to support efficacy and patient safety.

About ZONTAL: ZONTAL is SciY’s scientific data and orchestration platform: a FAIR data platform designed to streamline scientific data management, integrate with existing laboratory systems, and support digitization and compliant, long-term reuse of research data.

Why Join SciY: Lead marketing for a vendor-agnostic digitalization suite designed to modernize the scientific data lifecycle and enable automation and AI readiness. Shape the suite-level narrative across multiple best-in-class capabilities and directly impact pipeline and growth. High visibility role with executive stakeholders and cross-functional leaders across ZONTAL/SciY/Bruker.

Responsibilities

• Lead Portfolio Marketing Strategy: Define and execute SciY’s global marketing strategy aligned to growth goals, portfolio priorities, and revenue targets. Own annual planning, budget, KPIs, and operating rhythm (quarterly planning, campaign reviews, performance reporting). Partner with executive leadership to shape SciY’s market narrative across the suite and ensure consistent messaging across brands.
• Drive Positioning, Messaging, and Launch Excellence: Own SciY’s positioning across suite-level value, solution bundles, and key workflows (data management, analytics, integration, automation). Translate complex scientific, technical, and regulated-market topics into crisp, compelling value propositions for both technical users and executive buyers. Lead launches end-to-end (messaging, assets, enablement, campaign orchestration) across SciY modules and brand capabilities, in alignment with PM and business development. Build competitive intelligence and win/loss insights to sharpen GTM execution.
• Build Pipeline and Demand (Enterprise and Partners): Lead integrated demand generation programs that drive qualified pipeline across regions and segments (digital, content, webinars, events, partners, ABM). Partner with Sales on ICP/target accounts, funnel goals, and pipeline coverage; continuously optimize conversion and ROI. Scale partner/co-marketing with the broader ecosystem to expand reach and accelerate opportunities.
• Grow Market Presence and Thought Leadership: Own conference and field marketing strategy across scientific informatics, digital lab transformation, and biopharma events; accountable for the execution from pre-event through post-event pipeline follow-up. Build a strong content engine (case studies, white papers, solution briefs, webinars, presentations) supporting awareness, demand gen, and enablement. Represent SciY in industry forums, webinars, and speaking opportunities, especially around suite-level digitalization outcomes and vendor-agnostic integration value.
• Strengthen Enablement and Customer Evidence: Build and maintain core enablement: messaging frameworks, talk tracks, battlecards, presentations, and solution narratives. Develop customer advocacy and proof (case studies, testimonials, value stories) that demonstrate measurable outcomes, especially in regulated and data-intensive environments.
• Measure and Improve: Establish a performance framework tied to awareness, engagement, pipeline, win rate, and adoption. Drive disciplined use of CRM/marketing automation/analytics to improve visibility and decisions; deliver regular executive reporting with insights and recommendations.
• Sales Enablement: Leverage market knowledge to align the sales process with market preferences. Collaborate with PMs and business development to develop and provide the sales information kit with relevant content to support the sales channel with materials for specific selling steps.
• Support: Support the marketing team in the development of suitable Go-To-Market materials, presentations and campaigns (including campaign ROI evaluation). Approve communications to his/her market (e.g., mass e-mailing to the market databased, social media targeting his/her marketing or market specific solutions). Own the process of allocation of marketing budget to the different marketing initiatives for the respective market. Perform other duties as required.

Qualifications

• BS plus advanced Degree in life sciences or closely related technical discipline; MS and or PhD/MBA desirable.
• Minimum 10+ years of B2B software marketing work experience, including portfolio/product marketing and demand generation.
• Proven success leading marketing strategy and hands-on execution in a fast-moving global work environment.
• Demonstrated experience marketing complex, technical products to both scientific/technical stakeholders and executive buyers.
• Strong cross-functional leadership work experience with Sales, Product, Services, and partners.
• Excellent writing, storytelling, and executive presence; confident presenting to customers and industry audiences.
• Excellent oral, written, computer, technical, and proposal communication and presentation skills with English fluency, advanced storytelling, and executive presence.
• Proven ability to prepare and deliver concise and polished documents, reports, presentations with confidence presenting to customers and industry audiences.
• Life sciences software, scientific informatics, regulated SaaS work experience (e.g., GxP/21 CFR Part 11 concepts, FAIR data) preferred.
• Work experience with enterprise GTM + ABM motions; global (US + Europe) go-to-market desirable.
• Operates with a high standard of ethics, integrity, and professionalism.
• Ability to satisfactorily complete position compliance and training requirements.
• A very high standard of ethics, communication, and personal presentation.
• Ability to maintain valid passport with flexibility for 30-50% domestic, overnight, and international travel.
• Valid Driver License in good standing, issued by resident state or governing location.
• May be required to pass security clearance investigation.

Bruker is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. Bruker Corporation offers a comprehensive and competitive benefits package. Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions.