Head of AI Content Strategy in London

A global asset management firm is seeking a Head of AI Content Strategy to join its international marketing team. This is a newly created role focused on shaping how investment content is structured, governed and optimised for both traditional audiences and emerging AI-driven search and discovery platforms. Sitting at the intersection of content, digital and technology, you will lead the evolution of editorial standards, helping the business maximise content visibility, consistency and effectiveness across global markets. The role offers significant exposure to senior stakeholders and the opportunity to influence how content is produced across an international organisation.The successful candidate will be involved in:Defining and embedding editorial standards across the global content functionEstablishing frameworks for reusable, modular and scalable content creationLeading the integration of AEO, GEO and AI best practices into content production processesDeveloping content structures, metadata and taxonomy standards to improve discoverability and governanceTranslating AI search trends, citation data and performance insights into actionable content recommendationsDriving adoption of AI-enabled tools and content workflows across marketing teamsBuilding and maintaining messaging frameworks in partnership with investment, content and client-facing teamsActing as a subject matter expert on content transformation, supporting regional and affiliate marketing teamsOverseeing major awareness and thought leadership initiatives, ensuring content is optimised for modern digital consumptionCollaborating with digital, UX, compliance and PR teams to maintain consistency across markets and channelsManaging external content partners, agencies and freelance contributors where requiredChampioning content quality, governance and continuous improvement across the organisationThe ideal candidate should have:Significant experience in content marketing, editorial leadership or communications within financial servicesStrong understanding of SEO, AEO, GEO and the impact of AI on content discovery and distributionExperience creating editorial frameworks, governance models and content standardsStrong knowledge of asset management products and investment marketsUnderstanding of retail, wholesale and institutional investor audiencesExperience working with content management, workflow and marketing technology platformsStrong analytical skills with the ability to interpret performance data and optimise content accordinglyExcellent stakeholder management skills and experience working across international teamsProven ability to manage complex projects and multiple workstreams simultaneouslyStrong communication skills with the ability to simplify technical concepts for non-technical audiencesExperience working in a regulated environment and balancing commercial objectives with governance requirements
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