CRM Specialist, E-commerce in Marple

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You’ll Have The Opportunity To

• Strategy
  

Working Alongside Your Team Members And Partners, You Will

• Participate and lead various projects
• Work closely with different teams to execute and align vision with the e-commerce strategies
• Analyze campaign results and share recommendations
• Play a key role in lead acquisition to maintain a healthy database
• Build and optimize the consumer journey through personalized touchpoints and content
• Foresee and share best practices to bring innovation and increase program performance
• Processes
  

Working alongside your team members and partners, you will execute marketing automation processes that will support our objectives, to:

• Plan, execute, and optimize multi-channel campaigns from beginning to end
• Ensure quality control for CRM campaigns and make sure they are delivered on time
• Standardize acquisition processes throughout brands and regions
• Maintain, improve, and monitor the lead management system
• Help align internal and external teams on priorities and roadmap
• A/B Testing global campaigns
• Qualify leads and manage opportunities to ensure conversion
• Responsible for day-to-day operations of the CRM tools
• Ensure deliverability and monitor IP reputation
• Culture
• Working alongside your team members and partners, you will:
• Elevate marketing competencies through an active and informed global marketing community
• Participate in workshops and training aligned with the vision
• Support initiatives to develop and propel a unique and engaging CRM culture globally
  

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelors in marketing or related field
• Minimum of 3 years of experience in customer relationship management or e-commerce
• Experience in marketing automation (email, SMS, or other channels)
• Knowledge of Adobe campaign solution (or other ESP) required
• Accustomed to HTML and JavaScript
• Fluent in written and spoken English, French is an asset
• Knowledge of the following tools is an asset: Power BI, GA, AA, Jira, SalesForce, Asana, Validity
• Strong knowledge of email marketing best practices
• Versatility, flexibility, and willingness to work in a fast-paced and rapidly changing environment
• Good communicator
• Great problem-solving skills and creativity
• Detail-oriented with a critical degree of accuracy
• Ability to prioritize work and do multiple tasks simultaneously, while adhering to deadlines
• Ability to lead medium-scale projects
  

WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.
This position is based in Campinas, Brazil and is eligible to the BRP Employee Referral Program.
Resumes In English Will Be Preferred.
You will have the opportunity to work in hybrid mode, 2 to 3 days in the office.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Manufacturing

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