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- Tasks: Analyse marketing performance and translate data into actionable insights for Sea-Doo's strategies.
- Company: BRP is a global leader in recreational vehicles, dedicated to innovation and customer focus.
- Benefits: Enjoy hybrid work options and be part of a dynamic, inclusive team culture.
- Why this job: Join a passionate team and make a real impact on brand strategies and market opportunities.
- Qualifications: 5+ years in GTM strategy or marketing analysis; strong analytical and storytelling skills required.
- Other info: This is a temporary 12-month position based in Campinas, Brazil.
The predicted salary is between 36000 - 60000 £ per year.
Brand & Performance Insights Strategist – Sea-Doo
Join to apply for the Brand & Performance Insights Strategist – Sea-Doo role at BRP
Brand & Performance Insights Strategist – Sea-Doo
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Join to apply for the Brand & Performance Insights Strategist – Sea-Doo role at BRP
Temporary position – 12 months
to join the Insights Team for a 12-month mandate. Reporting to the Brand & Performance Insights Manager, you will play a central role in translating data into insights — and insight to action.
You will be responsible for analyzing marketing performance and conducting strategic deep dives into consumer, market and competitive data — with the goal of informing Sea-Doo’s Go-To-Market (GTM) strategies and brand priorities. Working coss-functionally with Brand Strategy, Market Research, Customer Analytics, and Digital Analytics teams, you will synthesize inputs and connect dots across multiple sources to uncover strategic insights and deliver tangible, high-impact recommendations.
Your work will help Sea-Doo stay ahead of market shifts, address brand risks, and capitalize on emerging opportunities.
- Consolidate consumer, market, and performance data from multiple teams and platforms.
- Interpret and analyze complex datasets to generate actionable insights and identify business opportunities.
- Monitor and report on marketing performance, explaining both successes and areas for improvement with data-driven hypotheses.
- Understand and anticipate consumer behavior trends to flag risks and uncover growth levers (audiences, market prioritization, channel-mix, etc.).
- Build executive-level presentations, turning insights into compelling narratives that inform GTM strategies and business decisions.
- Help define and refine GTM roadmaps by identifying unmet consumer needs, competitive gaps, and emerging market opportunities.
- Act as a strategic advisor, proactively guiding stakeholders with recommendations based on an integrated view of the business, market, and customer landscape.
- Experienced of 5+ years in GTM strategy, 360 performance, insights and/or marketing analysis.
- A strategic thinker with strong analytical skills and a demonstrated ability to turn complex data into clear, actionable stories.
- A natural connector who thrives in cross-functional settings and is comfortable navigating ambiguity.
- Proficient in data interpretation, visualization, and storytelling — especially for executive and non-technical audiences.
- Fluent in English (French is a strong asset).
- Curious, autonomous, and highly collaborative — you take initiative and follow through.
Temporary position – 12 months
We are looking for a Brand & Performance Insights Strategist to join the Insights Team for a 12-month mandate. Reporting to the Brand & Performance Insights Manager, you will play a central role in translating data into insights — and insight to action.
You will be responsible for analyzing marketing performance and conducting strategic deep dives into consumer, market and competitive data — with the goal of informing Sea-Doo’s Go-To-Market (GTM) strategies and brand priorities. Working coss-functionally with Brand Strategy, Market Research, Customer Analytics, and Digital Analytics teams, you will synthesize inputs and connect dots across multiple sources to uncover strategic insights and deliver tangible, high-impact recommendations.
Your work will help Sea-Doo stay ahead of market shifts, address brand risks, and capitalize on emerging opportunities.
Your Main Responsibilities
- Consolidate consumer, market, and performance data from multiple teams and platforms.
- Interpret and analyze complex datasets to generate actionable insights and identify business opportunities.
- Monitor and report on marketing performance, explaining both successes and areas for improvement with data-driven hypotheses.
- Understand and anticipate consumer behavior trends to flag risks and uncover growth levers (audiences, market prioritization, channel-mix, etc.).
- Build executive-level presentations, turning insights into compelling narratives that inform GTM strategies and business decisions.
- Help define and refine GTM roadmaps by identifying unmet consumer needs, competitive gaps, and emerging market opportunities.
- Act as a strategic advisor, proactively guiding stakeholders with recommendations based on an integrated view of the business, market, and customer landscape.
YOU’LL EXCEL IN THIS ROLE IF YOU ARE…
- Experienced of 5+ years in GTM strategy, 360 performance, insights and/or marketing analysis.
- A strategic thinker with strong analytical skills and a demonstrated ability to turn complex data into clear, actionable stories.
- A natural connector who thrives in cross-functional settings and is comfortable navigating ambiguity.
- Proficient in data interpretation, visualization, and storytelling — especially for executive and non-technical audiences.
- Fluent in English (French is a strong asset).
- Curious, autonomous, and highly collaborative — you take initiative and follow through.
Do you have other qualifications? Tell us what is unique about you, and why you would be a great addition to the team.
THE ROAD SHOULD BELONG TO EVERYONE.
We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.
We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.
Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone\’s commitment, drive and dedication to make it a reality.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
This position is based in Campinas, Brazil and is eligible to the BRP Employee Referral Program.
You will have the opportunity to work in hybrid mode, 2 to 3 days in the office.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Manufacturing
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Brand & Performance Insights Strategist - Sea-Doo employer: BRP
Contact Detail:
BRP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Performance Insights Strategist - Sea-Doo
✨Tip Number 1
Familiarise yourself with Sea-Doo's brand values and recent marketing campaigns. Understanding their current strategies will help you tailor your insights and recommendations to align with their goals.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in GTM strategies or performance insights. Engaging with them can provide valuable insights into the role and the company culture.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned complex data into actionable insights in previous roles. This will demonstrate your analytical skills and ability to communicate effectively with stakeholders.
✨Tip Number 4
Stay updated on consumer behaviour trends and market shifts relevant to the recreational vehicle industry. Being knowledgeable about these trends will allow you to proactively suggest strategies that can benefit Sea-Doo.
We think you need these skills to ace Brand & Performance Insights Strategist - Sea-Doo
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in GTM strategy, performance insights, and marketing analysis. Use specific examples that demonstrate your analytical skills and ability to turn data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience in cross-functional collaboration and data interpretation.
Showcase Your Analytical Skills: Provide concrete examples of how you've successfully analysed complex datasets in previous roles. Highlight any tools or methodologies you used to derive insights and how those insights influenced business decisions.
Prepare for Potential Questions: Anticipate questions related to consumer behaviour trends and marketing performance. Be ready to discuss how you would approach these topics and provide examples from your past experiences that showcase your strategic thinking.
How to prepare for a job interview at BRP
✨Showcase Your Analytical Skills
As a Brand & Performance Insights Strategist, your ability to interpret complex datasets is crucial. Prepare examples of how you've turned data into actionable insights in previous roles. Be ready to discuss specific tools or methodologies you used.
✨Understand the Brand and Market
Familiarise yourself with Sea-Doo's brand values, recent marketing campaigns, and market position. Demonstrating knowledge about their products and competitors will show your genuine interest and help you connect your insights to their specific needs.
✨Prepare for Cross-Functional Collaboration
This role requires working with various teams. Think of instances where you've successfully collaborated across departments. Highlight your communication skills and how you navigate ambiguity in team settings.
✨Craft Compelling Narratives
You'll need to build executive-level presentations. Practice summarising complex information into clear, engaging stories. Consider preparing a mock presentation that showcases your insights and recommendations based on hypothetical data.
