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For Companies At a Glance
- Tasks: Build strong partnerships with independent venues and drive sales for luxury brands.
- Company: Join Brown-Forman, a leader in premium spirits with a focus on teamwork.
- Benefits: Competitive pay, professional growth opportunities, and a supportive work environment.
- Why this job: Make an impact in the luxury FMCG sector while developing your sales skills.
- Qualifications: Experience in sales, knowledge of the London On Trade, and strong negotiation skills.
- Other info: Dynamic role with opportunities for creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
This role is a high profile sales role within the on-trade sales function of B-F, driving mutually beneficial business partnerships with independent on-trade partners to deliver the strategic business priorities of the B-F signature brand portfolio. You will specialise within the On Trade arena and work with an enviable portfolio of B-F's signature brands. With support from the Signature Account Manager, the Senior Account Exec and the wider B-F Team you will craft and deliver bespoke sales and activation plans with influential on-trade venues. A proven track record of personal accomplishment within a luxury FMCG environment, strong sales and advocacy skills, and the ability to drive a premium portfolio with a long-term strategy are essential. This is a 12-month maternity cover role.
What You Can Expect – Business Partnering
- Develop and evolve first-class business relationships with all customers
- Regular trade visits and attendance at relevant customer meetings
- Develop and execute time-bound work plans for customer meetings including account visits planned in Salesforce
- Work with customers to agree and deliver Joint Business Plans
- Identify opportunities to expand our portfolio
- Build strong internal relationships across Brown-Forman's UK operation
- Collaborate with brand teams, category insights, finance and supply chain to deliver growth and development within defined venues
- Be a key On-Trade contact for the business at events and activities on territory
- Lead by example in line with Brown-Forman Corporate and Social Responsibility guidelines
Commercial & Strategic Planning
- Create robust Joint Business Plans with defined customers
- Demonstrate volume and value growth YoY in line with KPIs
- Negotiate and renew annual and seasonal commercial agreements with accounts
- Manage budget for your account base to exceed objectives
- Sign up new business that is a good fit for our Signature portfolio – focus on brand building
- Utilise data and collaborate with the On Trade Category & Trade Marketing teams to maximise opportunities
- Increase distribution, visibility, advocacy & activation for B-F's signature portfolio
- Regularly review portfolio of accounts to drive KPIs
- Utilise the CRM system fully and comply with all sales processes and tools
Operative Processes
- Gain listings of products and ensure brand availability according to our picture of success
- Maximise prominence of our brands at each venue
- Develop and execute experiences and/or brand activities that encourage trial and uptake
- Present products and advocacy plans to key customer personnel
- Ensure each customer receives appropriate brand and category education
- Execute, manage and evaluate incentive plans for staff and account owners
- Ensure pricing strategy is correctly implemented in each account
- Effective planning and control of the company's budget and resources
- Daily/weekly updates of account information in systems
- Monitor and report on activities and competition; comply with administrative activities of the channel
What You Bring to the Table
- Specific knowledge of the London On Trade and an established network within London On Trade
- Understanding of Route To Market and wider On Trade dynamics
- Knowledge of premium spirits categories and brand education
- Stand-out, progressive sales experience and ability to derive insights from data to drive growth
- Depth of experience in customer negotiations at key account level
- Strong business acumen with P&L experience
What Makes You Unique
- Prior experience with other luxury FMCG industries
Who We Are
We believe great people build great brands. Brown-Forman offers opportunities for personal and professional growth, problem solving, and bold ideas. We value teamwork and encourage you to bring your best self to work.
What We Offer
Total rewards at Brown-Forman are designed to engage our people and support sustainable, profitable growth. We offer equitable pay structures and a premium employee experience, including a range of benefits that reflect our company values and meet our diverse workforce.
Prestige Account Executive in Westminster employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Prestige Account Executive in Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the On Trade scene. Attend industry events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with hiring managers or during interviews, share specific examples of how you've driven growth in previous roles. Use data to back up your claims and demonstrate your understanding of the luxury FMCG market.
✨Tip Number 3
Tailor your approach! Research the company and its signature brands before any meeting or interview. Show that you understand their business priorities and how you can contribute to their success. This will set you apart from other candidates.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for the role. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Prestige Account Executive in Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Prestige Account Executive role. Highlight your experience in luxury FMCG and any relevant sales achievements that align with the job description. We want to see how you can bring value to our team!
Showcase Your Network: If you've got connections within the London On Trade, don’t be shy about it! Mention any established relationships you have and how they could benefit our signature brands. We love seeing candidates who can hit the ground running.
Demonstrate Your Strategic Thinking: In your application, give examples of how you've developed and executed successful Joint Business Plans in the past. We’re looking for someone who can think strategically and drive growth, so make sure to showcase your skills in this area.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Brown-Forman!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in B-F's signature brands. Understand their unique selling points and how they fit into the luxury FMCG market. This knowledge will help you demonstrate your passion and ability to advocate for the products.
✨Showcase Your Networking Skills
Since this role involves building relationships within the London On Trade, be prepared to discuss your existing network. Share specific examples of how you've successfully developed partnerships in the past and how you plan to leverage those connections for B-F.
✨Prepare for Data-Driven Discussions
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be ready to discuss how you’ve used data to drive sales growth and make strategic decisions in previous positions. This will show that you can bring a results-oriented mindset to the team.
✨Demonstrate Your Strategic Thinking
Think about how you would create Joint Business Plans with customers. Prepare to discuss your approach to commercial negotiations and how you would manage budgets effectively. Highlighting your strategic planning skills will set you apart as a candidate who can contribute to long-term success.
