Senior Category Manager Off-Trade and eCommerce

This is a pivotal role, with the responsibility to generate and implement strategies to drive growth for our customers’ spirits categories. Working across Grocery, your time will be spent building relationships with our customers, collaborating with internal teams and generating insights which will change the way people shop and unlock category growth. This a role that requires to be in the office 4 days a week and Fridays working from home. Our office is in Fitzrovia in central London.

What You Can Expect

• Be at the forefront of creating and executing strategic plans for your assigned customers.
• Support the development and creation of a three year category vision that will transform our customers’ business.
• Curating the right mix of products within spirits, planning their placement, and influencing visual merchandising to enhance the customer experience and drive sales.
• Creating compelling sell-in stories for Innovation to engage and gain distribution across the trade.
• Regularly tracking and analysing the performance of your customers against key metrics will be essential to identify areas for improvement.
• Scope and embed the picture of success for Brown Forman across your key customers.
• Work with senior stakeholders in our customers’ businesses to identify opportunities and build collaborative, joint business plans to grow the spirits category for both the customer and Brown Forman.
• Become our customers’ leading and influential whisky category partner.
• Working collaboratively with the Brown Forman teams joining the dots between shopper, consumer, brand and commercial to create powerful insight that gives our customers a competitive advantage.

What You Bring to the Table

• Ability to excite and engage people with the power of insight led strategy and ideas.
• High energy self-starter, independently prioritising tasks, challenging current thinking and leading change.
• Commercially aware and able to integrate customer agenda into thinking.
• Provide strong leadership, direction and growth opportunities for Category Specialist who will be directly reporting into you.

What Makes You Unique

• Visionary thinker bringing long-term, broad perspective, big picture strategic insight, step change strategies.
• Strong business acumen, able to identify and distil key issues and opportunities.
• A change agent, with a strong drive for results, who drives projects through the business.
• Persuasive, able to put across a point of view convincingly, leveraging diverse thinking.
• Works powerfully with and through people, using influence to accomplish goals.
• Innovative mindset, out of the box thinker, recognising opportunities and delivering creative solutions.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.