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- Tasks: Lead a team to execute advocacy strategies and flagship events for Woodford Reserve.
- Company: Join Brown-Forman, a premium spirits company known for its innovative culture and commitment to growth.
- Benefits: Enjoy competitive pay, premium benefits, and opportunities for personal and professional development.
- Why this job: Be part of a dynamic team that shapes brand narratives and engages with industry influencers.
- Qualifications: Experience in luxury brands, leadership skills, and a passion for cocktail culture are essential.
- Other info: Willingness to travel and attend events during evenings and weekends is required.
The predicted salary is between 43200 - 72000 £ per year.
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
Meaningful Work From Day One
This position sets the vision, objectives, and advocacy strategies for the B-F portfolio in the UK, ensuring they’re scalable to the Northwest Europe region. Leading a team of Brand Ambassadors, the Advocacy Manager oversees the execution of flagship events and advocacy initiatives which win the hearts and minds of both internal and external stakeholders. This position is responsible for leading and executing the advocacy programme for Woodford Reserve; the world’s finest bourbon.
What You Can Expect
Strategic Advocacy
- Develop and implement a comprehensive UK advocacy strategy for the Brown-Forman portfolio.
- Develop a detailed annual plan for Woodford Reserve, aligning with marketing and commercial objectives.
- Define and track key performance indicators (KPIs) for advocacy initiatives, including brand awareness, trade engagement, media coverage, and sales uplift.
- Conduct regular (UK) market visits and competitor benchmarking to identify emerging trends and opportunities for brand advocacy.
- Produce quarterly reports detailing advocacy program performance, including ROI analysis and recommendations for optimisation.
Brand Ambassador Leadership & Execution
- Lead, mentor and develop a team of Brand Ambassadors, ensuring they have the skills and resources to deliver exceptional advocacy experiences.
- Oversee the planning and execution of flagship events, masterclasses, and trade activations, ensuring consistent brand messaging and premium execution.
- Establish and maintain clear communication channels with Brand Ambassadors, providing regular feedback and performance reviews.
- Implement a structured training program for Brand Ambassadors, focusing on product knowledge, presentation skills, and relationship building.
Stakeholder Engagement & Relationship Building
- Cultivate and maintain strong relationships with influencer on-trade accounts (Worlds Best), award winning bartenders, retail industry influencers, and media contacts.
- Identify and engage with key opinion leaders (KOLs) and creators to amplify brand messaging and build long-term partnerships.
- Lead the trade PR agenda, securing positive media coverage and managing brand reputation.
- Organise and lead the internal National Conference, ensuring seamless execution and impactful content delivery.
Performance Measurement & Resource Management
- Track and analyze the effectiveness of advocacy programs, providing regular reports and recommendations for improvement.
- Manage the advocacy budget effectively, ensuring optimal resource allocation and ROI.
- Ensure all advocacy initiatives are scalable and adaptable for distribution partners across the Northwest Europe cluster.
- Implement a robust evaluation process for all advocacy activities, capturing key learnings and best practices.
What You Bring to the Table
- Deep, technical knowledge of the spirits world.
- Experience working with luxury brands and their clientele.
- Keen interest and passion in the On-Trade and cocktail culture.
- Leadership and mentoring/training skills.
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player.
- Self-starter with proven ability to plan and prioritise with demonstrated ability to manage multiple projects.
- Fluent English, both spoken and written.
- Able and willing to travel and attend evening and weekend events when needed.
- Superior communication skills (influencing, listening, presentations, written).
What Makes You Unique
- Prior experience of line management.
- Experience in developing a strategy for Advocacy that aligns with commercial goals.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Requisition Type: Employee
Management Level: Leader
Global Job Level: L2
Number of Openings Available: 1
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Senior Brand Ambassador employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Ambassador
✨Tip Number 1
Familiarise yourself with the Brown-Forman portfolio, especially Woodford Reserve. Understanding the brand's history, values, and unique selling points will help you articulate your passion and knowledge during interviews.
✨Tip Number 2
Network within the spirits industry, particularly with influencers and bartenders. Building relationships with key opinion leaders can give you insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your leadership style and experiences in mentoring others. Highlight specific examples where you've successfully led a team or executed advocacy initiatives, as this is crucial for the Senior Brand Ambassador role.
✨Tip Number 4
Stay updated on current trends in the cocktail culture and spirits market. Being knowledgeable about emerging trends will demonstrate your commitment to the industry and your ability to adapt strategies accordingly.
We think you need these skills to ace Senior Brand Ambassador
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand advocacy, leadership, and the spirits industry. Use specific examples that demonstrate your ability to develop strategies and lead teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the spirits world and your understanding of luxury brands. Mention how your previous experiences align with the responsibilities of the Senior Brand Ambassador role.
Showcase Your Leadership Skills: Provide examples of how you've successfully led teams or projects in the past. Highlight your mentoring abilities and how you've developed others to achieve exceptional results.
Demonstrate Stakeholder Engagement: Include instances where you've built strong relationships with key stakeholders or influencers. This could be through successful collaborations or impactful communication strategies.
How to prepare for a job interview at BROWN-FORMAN
✨Showcase Your Leadership Skills
As a Senior Brand Ambassador, you'll be leading a team. Be prepared to discuss your previous leadership experiences, how you've mentored others, and the strategies you've used to motivate your team. Highlight specific examples where your leadership made a difference.
✨Demonstrate Industry Knowledge
Deep knowledge of the spirits world is crucial for this role. Brush up on current trends in the industry, particularly around luxury brands and cocktail culture. Be ready to share your insights and how they can benefit the company's advocacy strategy.
✨Prepare for Stakeholder Engagement Scenarios
You'll need to build strong relationships with various stakeholders. Think of examples where you've successfully engaged with influencers or key opinion leaders. Prepare to discuss your approach to relationship building and how you handle challenges in stakeholder management.
✨Align Your Vision with Company Goals
Understanding how to develop an advocacy strategy that aligns with commercial objectives is key. Be ready to articulate your vision for the brand and how you would measure success through KPIs. Show that you can think strategically and adapt to the company's goals.
