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For Companies At a Glance
- Tasks: Drive partnerships with top venues and create bespoke sales plans for luxury brands.
- Company: Join Brown-Forman, a leading premium spirits company with a vibrant culture.
- Benefits: Enjoy competitive pay, premium benefits, and opportunities for personal growth.
- Why this job: Make an impact in the luxury FMCG sector while working with iconic brands.
- Qualifications: Experience in sales, strong networking skills, and knowledge of premium spirits.
- Other info: This is a 12-month maternity cover role with excellent career development potential.
The predicted salary is between 36000 - 60000 £ per year.
This role is a high profile sales role within the on-trade sales function of B-F, driving mutually beneficial business partnerships with independent on-trade partners in order to deliver the strategic business priorities of the B-F signature brand portfolio. This role provides the right candidate the exciting opportunity to specialise within the On Trade arena and work with an enviable portfolio of B-F´s signature brands.
With support from the Signature Account Manager, the Senior Account Exec and the wider B-F Team you will take on the responsibility of crafting and delivering bespoke sales and activation plans working with some of the most influential on-trade venues in the world. Pivotal to this role will be a proven track record of personal accomplishment within a luxury FMCG environment, a high level of understanding of sales and advocacy, as well as the ability to drive a premium portfolio with a long term strategy. You will have the ability to establish and maintain an effective network within the sector at a local level and the tenacity to identify and seize genuine opportunity. This is a 12 month maternity cover role.
What You Can Expect
- Develop and evolve first class business relationships with all customers
- Regular Trade Visits and attendance of relevant customer meetings
- Develop and execute time bound work plan of Customer meetings including account visits plan uploaded to the salesforce platform
- Work with Customer to agree and deliver Joint Business Plans
- Detect areas of opportunity and new openings to approach and sign up to build our portfolio
- Build strong internal relationships across Brown-Forman’s UK operation
- Work with the brand teams, category insights, finance and supply chain teams among others to effectively deliver growth and business development within defined venues
- Be a key On-Trade point of contact for the business attending events and building key relationships at appropriate events and activities on territory
- Lead by example in line with Brown-Forman Corporate and Social responsibility guidelines
Commercial & Strategic Planning
- Create robust Joint Business Plans with defined customers
- Demonstrate volume and value growth YoY in line with key KPIs
- Negotiate and renew annual and seasonal commercial agreements with account(s)
- Manage budget for your account base to exceed objectives
- Sign up new business that are good fit for our Signature portfolio - Focus on Brand building
- Utilise data and work with the On Trade Category & Trade Marketing team to proactively maximise opportunities
- Increase Distribution, Visibility, Advocacy & Activation for BF´s signature portfolio
- Regularly review portfolio of accounts to further drive KPIs (Distribution, Visibility, Advocacy & Activation)
- Utilise the CRM system fully
- Comply with all sales processes and tools
Operative Processes
- Gain listings of products and ensure the brand availability according to our picture of success
- Maximize the prominence of our brands at each venue
- Develop and execute experiences and/or brand activities that encourage trial and uptake
- Present products and advocacy plans to key customer personnel
- Ensure each customer receives the correct level and service of brand and category education
- Execute, manage and evaluate incentive plans for staff and account owners
- Ensure that the pricing strategy of our brands is correctly implemented in each account
- Effective planning and control of the company's budget and resources
- Daily/ Weekly update of the information of all accounts in the systems
- Monitoring and reporting of own activities and competition
- Monitoring and complying with administrative activities of the channel
What You Bring to the Table
- Specific knowledge of the London On Trade
- Established network within London On Trade
- Understanding of Route To Market and wider On Trade dynamics
- Knowledge of premium spirits categories and brand education
- Stand out, progressive sales experience
- Ability to quickly unlock insights from data and use them to drive growth with accounts
- Depth of experience in customer negotiations at key account level
- Strong Business Acumen, P&L experience
What Makes You Unique
- Prior Experience with other luxury FMCG industries
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Prestige Account Executive - Restaurant - Maternity Cover employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Prestige Account Executive - Restaurant - Maternity Cover
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that dream role!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their signature brands inside out and be ready to discuss how your experience aligns with their goals. This shows you're genuinely interested and can hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to articulate your value proposition clearly and confidently. Think about what makes you unique and how you can contribute to the team at Brown-Forman. A strong personal brand can set you apart from the competition.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It’s also a great opportunity to reiterate your enthusiasm for the role and the company.
We think you need these skills to ace Prestige Account Executive - Restaurant - Maternity Cover
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about working with our signature brands and building relationships in the on-trade sector.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in luxury FMCG and sales. We love seeing specific examples of how you've driven growth and built strong partnerships in previous roles.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and achievements without wading through unnecessary fluff.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brands
Before the interview, make sure you have a solid understanding of Brown-Forman's signature brands. Research their history, values, and unique selling points. This will not only show your enthusiasm for the role but also help you articulate how you can contribute to brand growth.
✨Network Like a Pro
Given the importance of building relationships in this role, think about your existing network within the London On Trade. Be ready to discuss how you’ve leveraged these connections in the past and how you plan to expand them further to benefit Brown-Forman.
✨Showcase Your Sales Savvy
Prepare specific examples from your previous experience that demonstrate your success in sales, particularly in luxury FMCG. Highlight your ability to negotiate, create Joint Business Plans, and drive KPIs. Use data to back up your achievements and show how you can replicate that success.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare for scenarios where you might need to identify opportunities or tackle challenges in the On Trade sector. Practising these responses will help you feel more confident during the interview.
