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For Companies At a Glance
- Tasks: Drive sales and build relationships in the On Trade & Wholesale channels.
- Company: Join Brown-Forman, a leader in the beverage industry with a focus on collaboration.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Be part of a high-performing team that values collaboration and excellence.
- Why this job: Make an impact by influencing channel strategies and driving brand success.
- Qualifications: Proven sales experience and strong knowledge of On Trade and Wholesale channels.
The predicted salary is between 40000 - 50000 £ per year.
Meaningful Work from Day One. This is an important role within Brown-Forman UK’s On Trade & Prestige function, pivotal in executing the channel strategy. You will be accountable for delivering key performance indicators across the B-F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions. Collaborating with your business unit leadership team, you will define sales, distribution, promotion goals, and commercial strategies for MPO customers. This includes analysing performance, implementing, and evaluating trade and consumer promotions. Crucially, this role demands a proven On Trade track record, a strong understanding of the IFT and Wholesale sub channels, and the ability to drive a premium portfolio. Building and maintaining an effective regional network is essential, with significant time spent in trade at customer meetings to foster strong relationships. Your network of decision-making stakeholders will be critical.
What You Can Expect:
- Contribute to the Channel Strategy: Influence and drive distribution through direct engagement with MPO operators.
- Development of account plans: Including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results.
- Build and maintain key relationships: Cultivate a strong network, prioritising in-trade engagement.
- Achieve sales and distribution goals: Deliver targets for MPO customers in the account base.
- Manage pricing and promotions: Oversee pricing, brand education, visibility and promotional activities in the account base.
- Analyse performance and evaluate initiatives: Assess the impact of sales, distribution and promotions.
- Drive business development: Pursue growth opportunities through a new business pipeline.
- Foster internal partnerships: Build strong relationships across Brown-Forman.
- Participate in team development: Nurture a high-performing team focused on collaboration and excellence.
What You Bring To The Table:
- Strong knowledge of the On Trade and Wholesale channels.
- Established network within the On Trade and Wholesale channels.
- Significant sales experience covering a range of On Trade and Wholesale environments, ability to quickly infer customer and regional needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners.
- Depth of experience in customer negotiations at a regional level, and a sound knowledge of UK on-trade environment.
- Strong business acumen and P&L experience.
- Passion for brands and a proven ability to deliver brand sales stories.
What Makes You Unique:
- Fluent English (spoken and written).
- Strong analytical, commercial and problem-solving skills.
- Excellent influencing skills with the ability to convey sales information clearly, concisely and visually.
- Self-motivated with a proven ability to identify issues and projects, plan and prioritise effectively, and manage multiple projects to completion by deadlines.
- Strong business acumen, judgements and strategic capabilities.
- Superior communication skills (listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player with conflict management skills.
- Adaptable, flexible and resilient.
- IT literate in Google and MS Office applications.
Regional Account Executive - North MPO in Manchester employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Account Executive - North MPO in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the On Trade and Wholesale channels. Attend industry events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Remember, it’s all about building those relationships that can help you land that dream job!
✨Tip Number 2
Showcase your sales skills! When you get the chance to chat with hiring managers or during interviews, share specific examples of how you've driven sales and built relationships in previous roles. Use data to back up your achievements – numbers speak volumes!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Brown-Forman, and express your interest in working with them. You never know when an opportunity might arise, and showing initiative can set you apart from the crowd.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying directly through our site can give you a better chance of getting noticed. So, make sure to check it out and put your best foot forward!
We think you need these skills to ace Regional Account Executive - North MPO in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Account Executive. Highlight your experience in the On Trade and Wholesale channels, and don’t forget to showcase your sales achievements and network connections!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills align with our needs. Be specific about your experience with KPIs and account management.
Showcase Your Analytical Skills: Since this role involves analysing performance and evaluating initiatives, make sure to include examples of how you've used data to drive growth in previous roles. We love seeing those insights in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Channels
Make sure you brush up on your knowledge of the On Trade and Wholesale channels. Be ready to discuss how your experience aligns with the specific needs of these environments, and think about examples where you've successfully navigated similar challenges.
✨Showcase Your Network
Since building relationships is key for this role, come prepared with insights about your existing network within the On Trade. Share specific instances where your connections have led to successful outcomes, and be ready to discuss how you plan to expand this network further.
✨Data-Driven Insights
Prepare to talk about how you've used data to drive growth in previous roles. Think of examples where you've analysed performance metrics or evaluated promotional initiatives, and be ready to explain how those insights can apply to the role at Brown-Forman.
✨Demonstrate Your Passion
This role requires a genuine passion for brands. Be ready to share stories that highlight your enthusiasm for brand storytelling and how you've effectively communicated brand values in past positions. Show them that you’re not just about sales, but also about building a brand legacy.