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For Companies At a Glance
- Tasks: Lead brand strategy and innovation for the iconic Jack Daniel’s family.
- Company: Join a world-class spirits brand with a fun and purposeful culture.
- Benefits: Competitive pay, premium benefits, and opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic role with global partnerships and exciting projects.
- Qualifications: Experience in the spirits industry and proven brand management skills.
- Other info: Collaborative environment focused on creativity and strategic thinking.
The predicted salary is between 43200 - 72000 £ per year.
Living life under your own terms is part of Jack Daniel’s UK maverick mantra and one the team lives and upholds daily. The pride and joy working for an iconic world-class brand is purposeful, fun and rewarding!
Meaningful Work From Day One
In the pursuit of our vision to be the most valuable spirits brand in the world, the Senior JD Brand Manager (SBM) is responsible for supporting the delivery of profitable growth for the Jack Daniel’s trademark in the UK in a meaningful way. You will be responsible for driving long-term growth by balancing innovation, consumer-centricity, and commercial excellence across the UK. This role oversees and leads the implementation of the portfolio management including all the NPD and innovation pipeline, building relevance with meaningful experiences and managing the relationship with global brand teams and agencies on the development of our global partnership with McLaren F1 team. This role will report directly to the Head of Jack Daniels in the UK, and actively nurture and support the development of brand platforms, campaigns, advertising, activation and promotional programmes in the UK.
Responsibilities
- Portfolio management and innovation: Collaborating with local and global teams to define the multi-year product roadmap. Identify white-space opportunities and lead the end-to-end development of high-impact innovations that align with brand equity and financial goals.
- Consumer experience: Design and oversee the end-to-end consumer journey. Ensure consistent, premium brand interactions across all touchpoints to drive loyalty, meaning and engagement.
- Global partnership with McLaren: Collaborate with McLaren F1 brand team, JD Global, agencies and local UK team to implement the UK activation for McLaren in the trade and consumer experience, evaluate and assess the results and learnings for the following year implementation.
- Brand planning and resource allocation: Support annual brand planning and budget management. Optimize the allocation of resources to maximize ROI across global and local initiatives.
- Competitive Monitoring & Inspiration: Analyze market trends and competitor movements. Synthesize external insights to pivot strategies and foster a consumer centric culture within the team.
- Commercial Collaboration: Partner closely with Sales, C.Mkt, and Finance teams to translate brand strategies into actionable commercial plans that drive volume and value share.
- Drive for results: Help with monthly brand performance reviews including competitive set commentary.
- Responsible for A&P management: raising POs, recording, monitoring and maintaining spends at all times to stay on budget.
- Own the ongoing post evaluations of brand activities, so learnings can be applied to the planning cycle helps drive marketing effectiveness and efficiency.
- Strategic Relationships & Partnerships: Build and maintain strong relationships with the Jack Daniel’s Global Team. Work closely with key cross-functional counterparts, including Supply Chain, Sales, Customer Marketing, Finance, Legal, Compliance. Initiate and maintain close, consistent communication with external agencies. Be a champion of the brand internally by organising events and tastings to promote the Malts portfolio. Strongly partner with production and global team to ensure UK needs are fulfilled. Act as a role model of B-F values.
What You Bring To The Table
- Deep understanding of the market and experience in the spirits industry is required.
- Demonstrated success driving brand strategy and shaping the impact of brands with proven results.
- Proven track record in end-to-end product management, with deep expertise in leading new product development (NPD) from initial concept through to successful market launch and scaling.
- Strong knowledge of P&L and budgeting.
- Experience in presenting to various stakeholders.
What Makes You Unique
- Strategic Thinking & Communication: Proven ability to set vision, shape strategy and deliver cross‑functional communication with simplicity and impact.
- Proven executional experience in brand building, innovation, and commercial delivery.
- Collaboration & Influence: Strong cross‑functional partnership skills that drive alignment and buy‑in.
- A commercially-minded leader focused on sustainable growth, with a track record of aligning goals with business P&L to deliver high-impact, revenue-generating projects.
- Operational Foresight: Ability to anticipate needs and deliver excellence in planning, operations and budget management.
- Entrepreneurial Drive: A proactive mindset, always seeking innovative ways to shape the future.
- Storytelling Ability: Skill in translating complex strategy into compelling narratives.
- A people’s person and empathetic; ability to build strong relationships at all levels.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Senior Brand Manager - Jack Daniels Family of Brands - 12 Month Fixed Term Contract in London employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Jack Daniels Family of Brands - 12 Month Fixed Term Contract in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Jack Daniel’s or similar brands. Attend events, join relevant groups on social media, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from the company, make sure to express your love for Jack Daniel’s and its values. Share your ideas on how you could contribute to their mission and drive growth. Authentic enthusiasm can really set you apart!
✨Tip Number 3
Prepare for interviews by diving deep into the brand’s history and current market trends. Be ready to discuss how you can leverage your experience in the spirits industry to drive innovation and consumer engagement. Tailor your examples to align with their goals and show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Keep an eye on our careers page for updates and new opportunities!
We think you need these skills to ace Senior Brand Manager - Jack Daniels Family of Brands - 12 Month Fixed Term Contract in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Jack Daniel's brand shine through. We want to see how much you love the spirits industry and what makes you tick!
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in brand strategy, product management, and any relevant achievements that align with our goals at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to connect your past experiences with the responsibilities of the role. We want to know why you're the perfect fit for our team!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with the Jack Daniel's family.
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brand Inside Out
Before the interview, dive deep into the Jack Daniel's brand. Understand its history, values, and current market position. Be ready to discuss how your experience aligns with their maverick mantra and how you can contribute to their vision of being the most valuable spirits brand.
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your strategic thinking and ability to drive brand growth. Think about past experiences where you've successfully managed product development or implemented innovative marketing strategies. Be ready to explain how these experiences can translate to the Senior Brand Manager role.
✨Highlight Collaboration Skills
This role requires strong cross-functional collaboration. Prepare to discuss how you've worked with various teams in the past, such as Sales, Marketing, and Finance. Share specific examples of how you’ve built relationships and influenced stakeholders to achieve common goals.
✨Be Ready for Market Insights
Stay updated on current trends in the spirits industry and be prepared to discuss them during your interview. Show that you can analyse market movements and competitor strategies, and articulate how this knowledge can help shape the brand's future direction.
