At a Glance
- Tasks: Lead global brand strategy for Benriach scotch & Slane Irish whiskey.
- Company: Join Brown-Forman, a premium spirits company with a focus on growth and teamwork.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible work schedule.
- Other info: Embrace a culture of equality and personal growth in a dynamic environment.
- Why this job: Make a real impact in the luxury spirits market while developing your career.
- Qualifications: 10+ years in brand marketing with strong financial and leadership skills.
The predicted salary is between 80000 - 100000 € per year.
Meaningful Work From Day One. Lead the global brand strategy to drive long term growth for Benriach scotch & Slane Irish whiskey. Define & execute comprehensive marketing plans across both key pillars of range architecture and global content strategy. This position will be the brand custodian monitoring growth and performance across key geographies and providing thought leadership for long term growth.
Internally your title will be Senior Global Brand Manager - Benriach & Slane. The working style for this role will be 4 days a week in the office and Fridays at home.
What You Can Expect
- Help develop and lead the articulation and development of long term vision and roadmap for Benriach & Slane.
- Lead the development and execution of annual global brand plans. Own and deliver the global brand playbooks.
- Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning.
- Define Long term Brand architecture and innovation pipeline in line with brand and market ambitions.
- Lead the global content strategy including PR & social for both Slane & Benriach development and execution.
- Own the global e-commerce channel strategy, defining execution standards for key partners to maximize conversion and brand presence.
- Work closely with Finance partner and markets to ensure the execution of pricing strategy to drive long term value growth.
- Manage the marketing budget to ensure effective resource allocation and profitable growth.
- Cultivates strong relationships with senior internal stakeholders (e.g., sales leadership, regional marketing, local marketing) to ensure seamless global execution.
- Work closely with Global advocacy manager on deployment of brand spokespeople.
What You Bring To The Table
- 10 years+ brand marketing experience, preferably working in global roles.
- Demonstrated ability to develop and implement complex, long-term global brand strategies.
- Strong financial acumen including P&L management, budget ownership, and resource allocation.
- Highly developed influencing, presentation, and negotiation skills to gain buy-in from senior leadership globally.
- Proven ability to lead innovation processes from market insight and ideation through to successful global product launch.
- Comprehensive knowledge of integrated marketing principles (paid, PR, digital, experiential).
- Experience managing a super premium / luxury brand.
What Makes You Unique
- Deep appreciation and understanding of cultural nuances and market dynamics across key international markets.
- Strong understanding of digital/modern media marketing.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Global Head of Marketing- Benriach & Slane in London employer: BROWN-FORMAN
At Brown-Forman, we pride ourselves on fostering a dynamic and inclusive work environment where creativity and collaboration thrive. As the Global Head of Marketing for Benriach and Slane, you will not only lead innovative brand strategies but also enjoy a flexible working arrangement that promotes work-life balance. With a commitment to employee growth and a comprehensive benefits package, we ensure that our team members are equipped to succeed and feel valued in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing- Benriach & Slane in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your marketing strategies and successes. This is your chance to shine and demonstrate how you can lead brand growth.
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and recent campaigns. Bring fresh ideas to the table that align with their vision for Benriach and Slane – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Global Head of Marketing- Benriach & Slane in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand shine through. We want to see how much you love Benriach and Slane, so share your personal connection or experiences with our products!
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in global brand marketing. We’re looking for someone who can lead complex strategies, so showcase your achievements that align with this role.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about how your skills and experiences match the job description, and don’t forget to mention your understanding of cultural nuances in marketing!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brands Inside Out
Before the interview, dive deep into Benriach and Slane. Understand their brand stories, unique selling points, and market positioning. This knowledge will help you articulate how your experience aligns with their vision and demonstrate your passion for the brands.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed long-term brand strategies in previous roles. Highlight your financial acumen by discussing budget management and resource allocation, as these are crucial for the role.
✨Demonstrate Cultural Awareness
Given the global nature of the position, be ready to talk about your understanding of cultural nuances in different markets. Share experiences where you've successfully navigated these dynamics to drive brand growth.
✨Engage with Thought Leadership
Think about how you can contribute to the thought leadership aspect of the role. Prepare insights on current trends in the spirits industry and how they could impact Benriach and Slane. This will show that you're not just a follower but a leader in the marketing space.
