Global Customer Marketing Manager - Global Travel Retail in London

Brown-Forman GTR supports our highest ambition of Nothing Better in Market with a unique space, mindset and time that enables deeper connection and meaning with our unique portfolio. The Travel Retail Channel is one of the most dynamic and resilient retail environments where the super premium offering shines and is king. The GTR Customer Marketing is a passionate, multicultural and experienced team who collaborate every day with cross-functional teams to enrich the traveller’s journey through an elevated brand & shopping experience.

This role embraces Trade Marketing planning and execution responsibility to ultimately deliver sustained material brand growth across the entire portfolio. We are looking for a unique individual that can manage through ambiguity to deliver projects as planned with support from other functions within the organization.

Meaningful Work from Day One

As Global Customer Marketing Manager you act as a vital bridge between brand strategy and commercial execution. The role will develop and execute tailored customer marketing plans that align with brand objectives for the whole portfolio, and sales targets across all the different channels and geographies within GTR. Lead the point of purchase activities including brand visibility in outlets and the deployment of Point of Sale materials. Serve as a strategic partner within the commercial team, providing insights to support account plans and deliver brand objectives. Lead and own the management of the Customer Marketing’s A&P budget, rigorously evaluating activation performance to optimise the return on investment and deliver on the Commercial and Marketing KPI. Manage and mentor a geographically diverse team of Customer Marketing Managers and Specialists and support the GTR leadership with the definition and implementation of the Advocacy agenda for GTR.

What You Can Expect

Primarily, the role will require you to:

• Lead and support the Customer Marketing team.
• Act as the strong leader of a team of Customer Marketing Managers and Specialists in different regions of the world.
• Support the regional teams in the creation and implementation of channel and customer specific programmes and initiatives, working with agencies on the development of multi-branded and multi-channel wide programmes.
• Handle team professional growth, set up tools and processes that will invite continuous performance improvement, creating a diverse and inclusive environment.
• Be collaborative, providing constructive cross-functional engagement, ensuring smooth interaction with other departments and partners.
• Lead and establish the Customer Marketing agenda globally, from strategy to consistent high level execution of activations that meet both Brown-Forman and our customers’ expectations.
• Support the GTR Commercial and Marketing leadership to deliver brand growth in our entire portfolio across all regions and channels.
• Bring to life the global brand plans working closely with the GTR Brand Marketing team, the regional Customer Marketing teams and the Commercial leads to deliver brand KPI by channel and customer base.
• Be an integral part in the plan and delivery of B-F’s participation in industry Trade Shows and Customer Meetings, establishing productive relationships with key customer and industry stakeholders.
• Work with agencies and suppliers of promotion items, merchandising units and promotions to ensure timely implementation.
• Coordinate with the regional customer marketing teams to best leverage our Brand Ambassadors, supporting the preparation of brand content for their training and the development of tools to deliver their performance and set up of KPIs.

What You Bring To The Table

Minimum 8 years of experience in brand Marketing and/or sales, and Trade Marketing. Strong leadership skills, organisation and project management skills. Strong interpersonal skills and the ability to operate very effectively in a collaborative, matrix environment. Experience developing successful internal and external partnerships. Robust understanding, practice and implementation of the marketing mix to achieve brand business objectives. Proven successful track record in agency management. Successful track record in Trade Marketing in the premium spirits industry and/or luxury brands. A great Collaborator – building productive internal & external relationships with a diverse and global audience of stakeholders. Ability and readiness to travel.

What Makes You Unique

The below skills & experience, while not mandatory requirements, are very useful for the position:

• Experience working in the Travel Retail channel.
• In addition to the mandatory requirement of English, other language skills are a plus.
• International experience, working in a multicultural environment.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, colour, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.