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- Tasks: Lead a team to boost Brown-Forman brands in travel retail across the UK and Ireland.
- Company: Join a premium spirits company that values teamwork and personal growth.
- Benefits: Competitive pay, premium benefits, and opportunities for professional development.
- Why this job: Make a real impact in the travel retail sector while building strong relationships.
- Qualifications: 3+ years in field sales with strong relationship-building skills.
- Other info: Dynamic role with opportunities for career advancement and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
This role will work to ensure the development of Brown-Forman brands in the travel retail airport channel, across the UK and Ireland. Reporting into the Senior Commercial Manager Europe West, this position will be responsible for the day-to-day management of all travel retail customers and activities in the covered territory.
Key tasks will include managing a team of promoters, securing profitable listings, building broad and deep customer relationships, maintaining merchandising guidelines and coordinating promotional activities.
As Field Sales Supervisor, the role will assume operational responsibility for the accounts assigned in the region, ensuring alignment of activities and support across UK and Ireland. This role is responsible for the day-to-day execution of all travel retail activities in the region. The role will collaborate with GTR and local management teams to evaluate market conditions, implement sales and promotional plans, and recommend changes.
A primary responsibility is to develop and maintain a unified, highly effective team of Brand Ambassadors through recruitment, coaching, training, and mentorship. The objective is to establish a visible, impactful presence of skilled, knowledgeable representatives across all strategic UK and Ireland locations, ensuring consistent brand messaging and exceptional consumer engagement.
The role requires focus on European countries' Travel Retail & Transportation customers. Primarily, the role will require you to:
- Identify profitable growth opportunities for the Brown-Forman spirits portfolio
- Work with GTR and brand teams to execute agreed brand plans and budgets to achieve regional goals in the assigned territory
- Build dynamic and meaningful relationships with key stakeholders in the assigned accounts to interpret customer strategy, gain alignment, and achieve best-in-class partnership
- Support annual pricing and listing negotiations with all customers
- Identify and support brand-building opportunities through merchandising and promotional activities, additional store activities, training, incentivizing, rewarding, and influencing
- Supervise the execution of these programs, evaluate and modify as appropriate
- Support brand and portfolio strategies
- Collaborate and align with domestic B-F personnel to maximize cooperation between B-F GTR and the Local Economy
- Visit duty-free outlets in the region to gather insights from the shop floor and ensure the pre-defined presence of B-F brands
- Build relationships with customer commercial and retail contacts to identify profitable growth opportunities and negotiate & influence the enhancement of our presence in duty-free stores, bars & restaurants
- Partner with the Customer Marketing team to support the flawless execution of our brand-building activities & work with customers to evaluate these activities to make future recommendations
- Recruit, lead, train, motivate & evaluate our Brand Consultants in the region
- Partner with Customer Service / Supply Chain teams/suppliers to ensure timely availability of stock & materials for promotions & activations
- Input into the monthly & quarterly performance review for Avolta & Aer Rianta
What You Bring to the Table:
- Minimum 3 years of experience in field sales, building strong relationships, and recruiting & leading sales consultants in a similar role
- Able to work effectively as part of a team while also demonstrating the capacity for autonomous work within a matrix structure
- Demonstrated ability to build strong, effective working relationships with external & internal stakeholders
- Ability to communicate in written & spoken English, this is the business language used in the region
- Strong computer skills with proficiency, or the ability to quickly build proficiency, on Google Workspace
What Makes You Unique:
- Experience working in the Travel Retail channel
- A deep understanding of the region, gained from either directly working in the region or through working on projects in the region
- In addition to the mandatory requirement of English, other language skills are a plus
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Field Sales Supervisor Europe GTR in London employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Supervisor Europe GTR in London
✨Tip Number 1
Get to know the company inside out! Research Brown-Forman's brands and their presence in the travel retail market. This will help you tailor your conversations and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to field sales and team management. Think about your past experiences and how they align with the responsibilities of the Field Sales Supervisor role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Brown-Forman.
We think you need these skills to ace Field Sales Supervisor Europe GTR in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Field Sales Supervisor role. Highlight your experience in field sales and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Showcase Your Team Skills: Since this role involves managing a team of Brand Ambassadors, it’s crucial to demonstrate your leadership skills. Share examples of how you've successfully recruited, trained, or motivated a team in the past. We love seeing strong team players!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, so don’t be afraid to show your personality while being professional!
Apply Through Our Website: For the best chance of success, make sure to apply through our official website. This way, your application will go directly to us, and we can review it promptly. We’re excited to see what you’ve got!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brands
Before the interview, dive deep into Brown-Forman's portfolio. Understand the unique selling points of their brands, especially in the travel retail sector. This knowledge will help you demonstrate your passion and ability to represent the brand effectively.
✨Showcase Your Leadership Skills
As a Field Sales Supervisor, you'll be leading a team of Brand Ambassadors. Prepare examples from your past experiences where you've successfully recruited, trained, or motivated a team. Highlight how you can build strong relationships and foster a collaborative environment.
✨Understand the Market
Familiarise yourself with the current trends in the travel retail market across the UK and Ireland. Be ready to discuss how you would identify growth opportunities and adapt strategies to meet customer needs in this dynamic environment.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and decision-making abilities. Think of scenarios where you've had to negotiate with clients or resolve conflicts within a team. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
