If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.The pride and joy working for an iconic world class badge brand is purposeful, fun and rewarding!Meaningful Work From Day OneAs part of our ambition to make Jack Daniel’s the most valuable spirits brand in the world, the Brand Manager RTD (Ready-to-Drink) will play a key role in driving profitable growth for the Jack Daniel’s trademark in the UK.In this role, you will lead the iconic Jack & Coke partnership in the UK, strengthening consumer engagement and delivering meaningful commercial impact. The working style for this is 4 days a week out of our modern office in Fitrovia in central London with Fridays at home.Lead high-impact innovation from development through to launch, ensuring alignment with brand strategy, commercial priorities and long-term RTD growth ambitions.Market research and ideation: Leverage consumer insights, category performance and cultural trends to shape an insight-led approach. Translate brand positioning into culturally relevant, high-impact consumer experiences that strengthen engagement and reinforce Jack Daniel’s premium credentials.Brand planning: Support the annual Jack Daniel’s brand planning process, ensuring clear strategic alignment with commercial objectives, growth priorities and the broader UK brand agenda.Performance tracking and optimisation: Track performance, analyse results and identify key learnings to optimise activity. Use insights, commercial performance and business impact to inform recommendations and improve future plans.Engage, influence and collaborate with internal cross-functional partners across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance and Global teams. Translate brand strategies into actionable commercial plans that support effective execution across the business.What You Bring to the TableQualified in marketing and/or minimum 4 years relevant experienceSpirits/Beverage/CPG industry experienceProven track record of successfully delivering brand growth in a highly competitive environmentCommercial acumen, P&L literateRTD experience would be a plusWhat Makes You UniqueCurious and data-driven: keeps close to consumer, category and cultural trends, translating insights into clear actions for the RTD portfolio.Passionate brand builder: brings energy and conviction to inspire others behind the brand and its growth ambitions.Agile self-starter: works with pace, ownership and flexibility, remaining confident and effective in ambiguity.Who We AreWe believe great people build great brands. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. LI #jackdanielsRequisition Type:EmployeeManagement Level:LeaderGlobal Job Level:L1Number of Openings Available: 1SummaryLocation: United Kingdom, LondonType: Full time
Brand Planning Executive in London employer: Brown-Forman
Brown-Forman is an exceptional employer that values integrity, collaboration, and employee growth. With a strong commitment to equitable pay and a premium employee experience, the company fosters a supportive work culture where team members can thrive both personally and professionally. Located in London, this role offers a flexible working arrangement of four days in the office and one day from home, allowing for a balanced work-life dynamic while engaging in meaningful projects that drive significant growth.
