CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Quote from Hiring ManagerLiving life under your own terms is part of Jack Daniel’s maverick mantra and one the team lives and upholds daily. The pride and joy working for an iconic world class badge brand is purposeful, fun and rewarding!Meaningful Work From Day OneAs part of our ambition to make Jack Daniel’s the most valuable spirits brand in the world, the Brand Manager RTD (Ready-to-Drink) will play a key role in driving profitable growth for the Jack Daniel’s trademark in the UK.In this role, you will lead the iconic Jack & Coke partnership in the UK, strengthening consumer engagement and delivering meaningful commercial impact. You will manage the existing Jack Daniel’s RTD portfolio and lead the development, execution and launch of new products that support our growth ambitions and respond to evolving consumer needs.The working style for this is 4 days a week out of our modern office in Fitrovia in central London with Fridays at home.What You Can ExpectJack & Coke Partnership transition management: Partner effectively across teams to support a smooth transition of the Jack & Coke portfolio back into to the Brown Forman ownership. Build strong strategic relationships with key internal and external partners to ensure close alignment.RTD portfolio and innovation leadership: Optimise the existing portfolio and identify white-space opportunities to shape a clear multi-year roadmap. Lead high-impact innovation from development through to launch, ensuring alignment with brand strategy, commercial priorities and long-term RTD growth ambitions.Market research and ideation: Leverage consumer insights, category performance and cultural trends to shape an insight-led approach. Translate these learnings into viable business opportunities, compelling innovation territories and a strong pipeline of new product ideas.Jack & Coke partnership activation: Work closely with the Jack Daniel’s Communications team to amplify the Jack & Coke partnership. Translate brand positioning into culturally relevant, high-impact consumer experiences that strengthen engagement and reinforce Jack Daniel’s premium credentials.Brand planning: Support the annual Jack Daniel’s brand planning process, ensuring clear strategic alignment with commercial objectives, growth priorities and the broader UK brand agenda.Performance tracking and optimisation: Track performance, analyse results and identify key learnings to optimise activity. Use insights, commercial performance and business impact to inform recommendations and improve future plans.Cross-functional collaboration: Engage, influence and collaborate with internal cross-functional partners across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance and Global teams. Translate brand strategies into actionable commercial plans that support effective execution across the business.A&P budget management: Manage A&P budgets with discipline and accuracy, including tracking, forecasting and spend optimisation.What You Bring to the TableQualified in marketing and/or minimum 4 years relevant experienceSpirits/Beverage/CPG industry experienceProven track record of successfully delivering brand growth in a highly competitive environmentCommercial acumen, P&L literateRTD experience would be a plusWhat Makes You UniqueCurious and data-driven: keeps close to consumer, category and cultural trends, translating insights into clear actions for the RTD portfolio.Passionate brand builder: brings energy and conviction to inspire others behind the brand and its growth ambitions.Strong cross-functional collaborator: builds positive working relationships across teams and partners effectively to deliver shared goals.Agile self-starter: works with pace, ownership and flexibility, remaining confident and effective in ambiguity.Who We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI #jackdanielsRequisition Type:EmployeeManagement Level:LeaderGlobal Job Level:L1Number of Openings Available: 1SummaryLocation: United Kingdom, LondonType: Full time
Brand Manager RTD - Jack Daniels in London employer: Brown-Forman
Brown-Forman is an exceptional employer that values integrity, collaboration, and employee growth. With a strong commitment to equitable pay and a premium employee experience, the company fosters a supportive work culture where team members can thrive both personally and professionally. Located in London, this role offers a flexible working arrangement of four days in the office and one day from home, allowing for a balanced work-life dynamic while engaging in meaningful projects that drive significant growth.
