At a Glance
- Tasks: Drive growth for Chambord & Fords Gin, collaborating with global teams and stakeholders.
- Company: Join Brown-Forman, a leader in premium spirits with a vibrant culture.
- Benefits: Enjoy competitive pay, flexible work options, and a supportive environment.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Shape the future of iconic brands and make a real impact in the spirits industry.
- Qualifications: Marketing experience, passion for brands, and strong collaboration skills required.
The predicted salary is between 54000 - 66000 £ per year.
The Brand Manager is a valued member of the Emerging Brands team and a highly motivated marketer, looking to shape the future of an exciting super premium spirits portfolio in very dynamic categories!
Meaningful Work From Day One
In this role you will be responsible for driving profitable growth of Chambord Black Raspberry Liqueur & Fords Gin, ensuring best in class execution and collaborating closely with the Head of Emerging Brands and key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion these special brands, strengthening stakeholder engagement and acting with an enterprise mindset to deliver meaningful impact. The working style for this role is 4 days a week from our modern office in Fitzrovia in central London, with Fridays working from home.
What You Can Expect
- Value Creation
- Development of annual brand plans, ensuring clear strategic alignment with global & UK portfolio growth priorities and commercial objectives.
- Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implementing corrective actions.
- Manage and track the A&P budgets for the brands including regular meetings with finance and budget owners to track spend.
- Strategic Relationships & Partnerships
- Lead and champion the brands amongst key internal & external stakeholders, supporting the Head of Emerging Brands to shape the direction and growth of the portfolio.
- Cross-functional collaboration: Engage, influence and collaborate with internal cross-functional partners across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance and Global teams. Translate brand strategies into actionable plans that support effective execution across the business.
- Lead productive working relationships with external agency partners (PR, creative, media and BTL).
- Collaborate closely with Global brand teams on portfolio strategy and NPD.
- Act as a role model of B-F values - support a Diverse and Inclusive culture where different perspectives are encouraged and individuals feel connected and valued.
- Drive for results
- Bring the brand plans to life by delivering best in class communication strategies and activation plans, partnering closely with the UK cross-functional team (Customer Marketing, Advocacy and Commercial) and Global team.
- Market research and ideation: Work with the Insights & Category teams to leverage consumer & shopper insights, category performance and cultural trends to shape actionable growth plans.
- Performance tracking and optimisation: Set KPIs, track performance, and identify key learnings to optimise activities, championing a test & learn approach.
- Partner with supply chain and global team as needed, to ensure UK needs are fulfilled.
What You Bring to the Table
- Marketing or related qualification (or equivalent experience).
- FMCG/Spirit/CPG background.
- Experience in executing ATL and BTL activities.
- Commercial acumen, P&L literate.
- Passion for brands and able to translate this into an “ambassador” style of attitude and behaviour to the rest of the organisation.
What Makes You Unique
- Passionate brand builder: brings energy and conviction to inspire others.
- Curious and data-driven: keeps close to consumer, category and cultural trends.
- Agile self-starter; works with pace ownership and adaptability.
- Strong cross-functional collaborator: builds positive working relationships across teams and partners effectively to deliver shared goals.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brand Manager Chambord & Fords Gin in London employer: Brown-Forman
Brown-Forman is an exceptional employer that values integrity, collaboration, and employee growth. With a strong commitment to equitable pay and a premium employee experience, the company fosters a supportive work culture where team members can thrive both personally and professionally. Located in London, this role offers a flexible working arrangement of four days in the office and one day from home, allowing for a balanced work-life dynamic while engaging in meaningful projects that drive significant growth.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager Chambord & Fords Gin in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brown-Forman and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brown-Forman are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brown-Forman on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brown-Forman. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager Chambord & Fords Gin in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brown-Forman. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brown-Forman:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brown-Forman’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brown-Forman
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brown-Forman will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brown-Forman, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
