At a Glance
- Tasks: Drive sales and distribution for premium brands in the On Trade sector.
- Company: Join Brown-Forman, a leading spirits company with a focus on growth and collaboration.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make an impact in the spirits industry while building valuable relationships.
- Qualifications: Sales experience in On Trade and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Meaningful Work from Day One. This is an important role within Brown-Forman UK's On Trade & Prestige function, pivotal in executing the channel strategy. You'll be accountable for delivering key performance indicators across the B‑F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions.
Key Responsibilities
- Contribute to the Channel Strategy: Influence and drive distribution through direct engagement with MPO operators.
- Develop account plans: Including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results.
- Build and maintain key relationships: Cultivate a strong network, prioritizing in‑trade engagement.
- Achieve sales and distribution goals: Deliver targets for MPO customers in the account base.
- Manage pricing and promotions: Oversee pricing, brand education, visibility, and promotional activities.
- Analyze performance and evaluate initiatives: Assess the impact of sales, distribution, and promotions.
- Drive business development: Pursue growth opportunities through a new business pipeline.
- Foster internal partnerships: Build strong relationships across Brown‑Forman.
- Participate in team development: Nurture a high‑performing team focused on collaboration and excellence.
Qualifications & Experience
- Strong knowledge of the On Trade and Wholesale channels.
- Established network within the On Trade and Wholesale channels.
- Significant sales experience covering a range of On Trade and Wholesale environments, ability to quickly infer customer and regional needs and unlock insights from data to drive growth with trade partners.
- Depth of experience in customer negotiations at a regional level and sound knowledge of the UK on‑trade environment.
- Strong business acumen and P&L experience.
- Passion for brands and a proven ability to deliver brand sales stories.
Desired Attributes
- Fluent English (spoken and written).
- Strong analytical, commercial, and problem‑solving skills.
- Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually.
- Self‑motivated with proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines.
- Strong business acumen, judgment, and strategic capabilities.
- Superior communication skills (listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player with conflict management skills.
- Adaptable, flexible, and resilient.
- IT literate in Google and MS Office applications.
Benefits
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Location & Details
Business Area: Europe, Africa, APAC Division Function: Sales City: Manchester State: Country: GBR Req ID: JR‑00009930
Regional multiple outlet groups/key accounts executive - North in Liverpool employer: BROWN-FORMAN
Brown-Forman is an exceptional employer that prioritises meaningful work and employee growth from day one. Located in Manchester, we offer a collaborative work culture with equitable pay structures and premium benefits tailored to our diverse workforce, ensuring that every team member can thrive and contribute to our success in the On Trade & Prestige function.
StudySmarter Expert Advice🤫
We think this is how you could land Regional multiple outlet groups/key accounts executive - North in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the On Trade and Wholesale channels. Attend industry events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building relationships is key to landing that dream job!
✨Tip Number 2
Show off your analytical skills! When you get the chance to chat with hiring managers, be ready to discuss how you've used data to drive sales and distribution in the past. Bring examples of how you've influenced pricing and promotions to demonstrate your business acumen.
✨Tip Number 3
Prepare for those interviews! Research Brown-Forman and understand their portfolio inside out. Be ready to talk about how you can contribute to their channel strategy and achieve sales goals. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Brown-Forman. Let’s make it happen together!
We think you need these skills to ace Regional multiple outlet groups/key accounts executive - North in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role. Highlight your experience in the On Trade and Wholesale channels, and don’t forget to showcase your sales achievements. We want to see how you can contribute to our channel strategy!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your skills align with our needs. Be sure to mention your established network and any relevant KPIs you've achieved.
Showcase Your Analytical Skills:Since this role involves analysing performance and evaluating initiatives, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive growth or improve sales strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Numbers
Before the interview, brush up on your sales metrics and KPIs. Be ready to discuss how you've achieved targets in previous roles, especially in the On Trade and Wholesale channels. This shows you understand the importance of data-driven decisions.
✨Build Your Story
Prepare a compelling narrative about your experience with brand education and promotions. Think of specific examples where you influenced distribution or drove sales growth. This will help you convey your passion for brands effectively.
✨Network Like a Pro
Since building relationships is key in this role, come prepared with insights about the industry and potential connections you might have. Mentioning these during the interview can demonstrate your established network and ability to engage with MPO operators.
✨Show Your Analytical Side
Be ready to discuss how you've used data to evaluate performance and drive business development. Prepare to share examples of how you've assessed the impact of sales initiatives and adjusted strategies accordingly. This will highlight your strong analytical skills.
