At a Glance
- Tasks: Drive sales and build relationships in the On-Trade & Wholesale channels.
- Company: Join Brown-Forman, a leading premium spirits company with a focus on growth.
- Benefits: Enjoy competitive pay, diverse benefits, and a premium employee experience.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Make an impact in a dynamic role that shapes brand success and customer engagement.
- Qualifications: Sales experience in On-Trade and Wholesale, strong analytical and communication skills.
The predicted salary is between 45000 - 55000 £ per year.
This is an important role within Brown-Forman UK's On Trade & Prestige function, pivotal in executing the channel strategy. You will deliver key performance indicators across the B‑F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions.
Responsibilities
- Collaborate with business unit leadership to define sales, distribution, promotion goals, and commercial strategies for MPO customers.
- Analyze performance, implement, and evaluate trade and consumer promotions.
- Demonstrate proven On‑Trade track record with a strong understanding of the IFT and Wholesale sub‑channels.
- Build and maintain an effective regional network, spending significant time in trade at customer meetings to foster strong relationships.
- Contribute to the channel strategy by influencing and driving distribution through direct engagement with MPO operators.
- Develop account plans covering volume, promotional activity, visibility, logistics, and financial data with KPIs for measuring results.
- Drive business development by pursuing growth opportunities through a new business pipeline.
- Foster internal partnerships and build strong relationships across Brown‑Forman.
- Participate in team development, nurturing a high‑performing team focused on collaboration and excellence.
Qualifications
- Strong knowledge of the On‑Trade and Wholesale channels.
- Established network within the On‑Trade and Wholesale channels.
- Significant sales experience across On‑Trade and Wholesale environments, with the ability to infer customer and regional needs and unlock insights from data to drive growth.
- Depth of experience in regional customer negotiations and sound knowledge of the UK on‑trade environment.
- Strong business acumen, P&L experience.
- Passion for brands and a proven ability to deliver brand sales stories.
Unique Qualities
- Fluent English (spoken and written).
- Strong analytical, commercial, and problem‑solving skills.
- Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually.
- Self‑motivated with proven ability to identify issues and projects, plan, prioritize, and manage multiple projects to completion by deadlines.
- Strong business acumen, judgment, and strategic capabilities.
- Superior communication skills (listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player with conflict‑management skills.
- Adaptable, flexible, and resilient.
- IT literate in Google and MS Office applications.
Benefits
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We provide a range of benefits that reflect our company values and meet the needs of our diverse workforce.
Key Account Manager - North of England employer: BROWN-FORMAN
At Brown-Forman, we pride ourselves on being an exceptional employer, offering meaningful work from day one in the vibrant city of Manchester. Our collaborative work culture fosters personal and professional growth, with a strong emphasis on employee development and equitable rewards that reflect individual and company performance. Join us to be part of a dynamic team that values innovation, relationships, and excellence in the premium spirits industry.
