At a Glance
- Tasks: Lead global brand strategy for Benriach scotch & Slane Irish whiskey.
- Company: Join Brown-Forman, a premium spirits company with a focus on growth and innovation.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible work schedule.
- Other info: Collaborative culture that values diversity and personal growth.
- Why this job: Make a real impact in the world of luxury spirits and drive brand success.
- Qualifications: 10+ years in brand marketing with strong financial acumen and leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Meaningful Work From Day One
Lead the global brand strategy to drive long term growth for Benriach scotch & Slane Irish whiskey. Define & execute comprehensive marketing plans across both key pillars of range architecture and global content strategy. This position will be the brand custodian monitoring growth and performance across key geographies and providing thought leadership for long term growth.
What You Can Expect
- Help develop and lead the articulation and development of long term vision and roadmap for Benriach & Slane.
- Lead the development and execution of annual global brand plans.
- Own and deliver the global brand playbooks.
- Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning.
- Define long term Brand architecture and innovation pipeline in line with brand and market ambitions.
- Lead the global content strategy including PR & social for both Slane & Benriach development and execution.
- Own the global e-commerce channel strategy, defining execution standards for key partners to maximize conversion and brand presence.
- Work closely with Finance partner and markets to ensure the execution of pricing strategy to drive long term value growth.
- Manage the marketing budget to ensure effective resource allocation and profitable growth.
- Cultivates strong relationships with senior internal stakeholders (e.g., sales leadership, regional marketing, local marketing) to ensure seamless global execution.
- Work closely with Global advocacy manager on deployment of brand spokespeople.
What You Bring To The Table
- 10 years+ brand marketing experience, preferably working in global roles.
- Demonstrated ability to develop and implement complex, long-term global brand strategies.
- Strong financial acumen including P&L management, budget ownership, and resource allocation.
- Highly developed influencing, presentation, and negotiation skills to gain buy-in from senior leadership globally.
- Proven ability to lead innovation processes from market insight and ideation through to successful global product launch.
- Comprehensive knowledge of integrated marketing principles (paid, PR, digital, experiential).
- Experience managing a super premium / luxury brand.
What Makes You Unique
- Deep appreciation and understanding of cultural nuances and market dynamics across key international markets.
- Strong understanding of digital/modern media marketing.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Global Head of Marketing- Benriach & Slane employer: BROWN-FORMAN
At Brown-Forman, we pride ourselves on fostering a dynamic and inclusive work environment where creativity and collaboration thrive. As the Global Head of Marketing for Benriach & Slane, you will not only lead innovative brand strategies but also enjoy a flexible working arrangement that promotes work-life balance. With a commitment to employee growth and a comprehensive benefits package, we ensure that our team members are equipped to succeed and feel valued in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing- Benriach & Slane
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. We want to see you know their products, values, and recent news. This shows you’re genuinely interested and ready to contribute to their brand strategy.
✨Tip Number 3
Practice your pitch! We suggest you rehearse how you’ll present your experience and ideas. Tailor your story to highlight your brand marketing expertise and how it aligns with their vision for Benriach & Slane.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Global Head of Marketing- Benriach & Slane
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand shine through. We want to see how much you love Benriach and Slane, so share your personal connection or experiences with our products!
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in global brand marketing. We’re looking for those 10+ years of expertise, so don’t be shy about showcasing your achievements that align with our needs.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about how your skills can help drive long-term growth for our brands and mention any innovative ideas you have!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brands Inside Out
Before the interview, dive deep into the history and values of Benriach and Slane. Understand their unique selling points and how they fit into the global market. This knowledge will help you articulate a compelling brand strategy and show your passion for the products.
✨Showcase Your Financial Savvy
Since this role involves budget management and P&L oversight, be prepared to discuss your experience with financial acumen. Bring examples of how you've successfully managed budgets in previous roles and how that led to profitable growth.
✨Demonstrate Your Global Perspective
Highlight your understanding of cultural nuances and market dynamics across different regions. Share specific examples of how you've adapted marketing strategies to suit local markets while maintaining a cohesive global brand identity.
✨Prepare for Thought Leadership Questions
Expect questions that assess your ability to provide thought leadership. Be ready to discuss innovative ideas you've implemented in past roles and how you envision leading the global content strategy for both brands. Show them you're not just a follower but a trendsetter in the industry.
