At a Glance
- Tasks: Elevate Diplomatico's global presence through innovative communications and media campaigns.
- Company: Join Brown-Forman, a leader in premium spirits with a focus on teamwork and growth.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible work schedule.
- Other info: Work in a modern office in Fitzrovia, London, with a supportive and dynamic team.
- Why this job: Shape the narrative of a luxury brand and make a global impact from day one.
- Qualifications: 6+ years in global communications with a knack for storytelling and digital strategy.
The predicted salary is between 51750 - 63250 £ per year.
Quote from Hiring Manager
This is a pivotal role where you will elevate the global presence and narrative of Diplomatico, a leading super-premium rum from Venezuela.
You will create culturally relevant, earned-media-first campaigns.
You'll be instrumental in shaping how the world perceives our brand, driving integrated communications that reinforce our heritage and craftsmanship across every global touchpoint.
Meaningful Work From Day One
You will orchestrate Diplomatico's holistic global communications strategy, focusing on building brand fame and cultural relevance to drive desirability.
This strategic role is responsible for translating the brand's heritage into a modern, compelling narrative that cuts through the noise and reinforces our brand positioning.
The working style is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home.
Internally your title will be Global Brand Manager – (Communication Lead), Diplomatico.
- What You Can Expect
- Lead the development and execution of the global communications strategy and integrated media plans.
- Serve as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).
- Spearhead the global planning, execution, and optimization of integrated marketing campaigns across diverse channels.
- Provide visionary guidance for the global adaptation and creation of all advertising creative and content strategies.
- Oversee the performance measurement and analysis of all global communications initiatives, driving continuous optimization.
- Manage Diplomatico's global brand reputation, including the development of strategic crisis communications plans.
- Foster seamless cross‑functional collaboration with market teams, product development, insights and sales to support business growth.
- Manage the dedicated global communications budget, ensuring efficient resource allocation to maximize impact.
- Champion Diplomatico's distinct brand voice and ensure strict adherence to brand guidelines and legal compliance.
What You Bring To The Table
- Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.
- Proven ability to lead and manage multiple external agencies and drive integrated execution.
- Deep and current understanding of the evolving global media landscape, specifically how to leverage digital and influencer channels to generate cultural momentum.
- Demonstrated experience in crafting compelling narratives and guiding premium content creation for a global consumer audience.
- Strong analytical skills to interpret complex communication data and drive measurable performance optimization.
- Demonstrated ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.
- What Makes You Unique
- Experience with luxury goods or luxury wine and spirits – either in agency or on the brand side.
- Experience leading communications for a brand that achieved outsized growth through disruptive, non‑traditional marketing.
- Demonstrated ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.
Who We Are
We believe great people build great brands.
And we know there is Nothing Better in the Market than a career at Brown‑Forman.
Being a part of Brown‑Forman means you will grow both personally and professionally.
You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Equal Employment Opportunity Statement
Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment.
It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
- Business Area: Global Marketing | Function: Marketing
- #J-18808-Ljbffr
Global Communication Lead Diplomatico employer: Brown-Forman
Brown-Forman is an exceptional employer that values integrity, collaboration, and employee growth. With a strong commitment to equitable pay and a premium employee experience, the company fosters a supportive work culture where team members can thrive both personally and professionally. Located in London, this role offers a flexible working arrangement of four days in the office and one day from home, allowing for a balanced work-life dynamic while engaging in meaningful projects that drive significant growth.
StudySmarter Expert Advice🤫
We think this is how you could land Global Communication Lead Diplomatico
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brown-Forman and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brown-Forman are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brown-Forman on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brown-Forman. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Communication Lead Diplomatico
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brown-Forman. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brown-Forman:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brown-Forman’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brown-Forman
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brown-Forman will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brown-Forman, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
