Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the Diplomatico Rum brand advocacy programme and host immersive tastings across the UK.
- Company: Join Brown-Forman, a premium spirits company that values growth and teamwork.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment.
- Why this job: Make an impact in the spirits industry while building strong relationships with influential bars.
- Qualifications: Experience in brand advocacy, bartending, and a strong network in the hospitality sector.
- Other info: This is a 12-month fixed-term contract with opportunities for personal and professional growth.
The predicted salary is between 28800 - 42000 £ per year.
We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
This is an exciting role within the UK Brand Advocacy team, accelerating Brown-Forman UK’s business and brand goals by leading the development and delivery of the Diplomatico Rum brand advocacy programme in the UK. This position requires +80% of time in trade, including evenings, overnight stays and weekends across the UK with a focus on London. This is a 12 months maternity leave cover contract.
Core responsibilities:
- Strengthen and support the growth of Diplomatico by seeding the brand in prestige and influential accounts, raising brand awareness and focusing on the strategic brand pillars.
- Develop and deliver key advocacy plans and projects in 2026/27 which recruit bars/bartenders who are not yet advocates of Diplomatico and support rate of sale initiatives.
- Assist in the creation of trade strategies.
- Host tastings for trade and consumers, delivering immersive Rum training.
- Prepare competitive assessments and post programme evaluations.
- Work cross functionally with internal stakeholders and customers as needed to develop drink serves.
Build Strong Relationships:
- Cultivate relationships with key trade leaders, influential bars and bartenders to increase opportunities for the sales teams.
- Establish effective and trusted business partnerships with a variety of internal stakeholders, including the brand teams, customer marketing and sales teams.
Brand Advocacy:
- Serve as brand spokesperson at key Brand and Cocktail events in the UK.
- Sales support for joint business plans and inspiration days (on & off).
- Support brand events & initiatives (social media).
- Competition judging.
Operative Processes:
- Comply with all sales processes and tools.
- Monitoring and complying with administrative activities of the team.
- Effective planning and control of the company's budget and resources.
What You Bring to the Table:
- Previous experience in brand advocacy/ambassadorial roles.
- Extensive background in bartending, mixology and drinks.
- Strong Spirits category knowledge (particularly Rum).
- Professional knowledge of the UK On Trade, influential bars and trend leading accounts.
- A strong network within the UK influential hospitality arena (Bars, Hotels & Restaurants).
- Strong Business Acumen.
What Makes You Unique:
- Fluent English, both spoken and written.
- Great analytical skills, commercially savvy and solution focused to solving problems.
- Excellent presentation skills and translating information in a clear, appealing way.
- Self-starter with proven ability to identify issues and projects, plan and prioritise with demonstrated ability to organise and manage multiple projects to completion by specific deadlines.
- Superior communication skills (influencing, listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player, with conflict management skills.
- Adaptable, flexible and resilient.
- IT literate - Google applications & MS Office applications.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Diplomatico Rum Brand Ambassador UK (12 months fixed term contract) employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Diplomatico Rum Brand Ambassador UK (12 months fixed term contract)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially in the hospitality scene. Attend events, tastings, and trade shows to meet bartenders and brand advocates who can help you get your foot in the door.
✨Tip Number 2
Show off your passion for rum! When you’re chatting with potential employers or at networking events, share your knowledge and enthusiasm about Diplomatico and the spirits industry. It’ll make you stand out as a genuine advocate.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to Brown-Forman directly through our website and express your interest in the Brand Ambassador role. A little initiative goes a long way!
✨Tip Number 4
Prepare for interviews by practising your storytelling skills. You’ll want to convey your experiences in bartending and brand advocacy clearly and engagingly. Make sure you can highlight how you’ve built relationships in the past!
We think you need these skills to ace Diplomatico Rum Brand Ambassador UK (12 months fixed term contract)
Some tips for your application 🫡
Show Your Passion for Rum: When you're writing your application, let your love for rum shine through! Share any experiences you've had with Diplomatico or similar brands, and how they inspire you to be a brand ambassador. We want to see your enthusiasm!
Highlight Your Networking Skills: This role is all about building relationships, so make sure to mention your connections in the UK hospitality scene. Talk about how you've cultivated these relationships and how they can benefit the Diplomatico brand. We’re keen to see your network!
Be Clear and Concise: While we love a good story, keep your application focused and to the point. Use clear language to describe your relevant experience and skills. Remember, we want to know how you can contribute to our team right from day one!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Rum
Make sure you brush up on your knowledge of Diplomatico Rum and the wider spirits category. Be prepared to discuss its unique qualities, production methods, and how it stands out in the market. This will show your passion and expertise, which is crucial for a Brand Ambassador role.
✨Showcase Your Networking Skills
Since building relationships is key in this role, come ready with examples of how you've successfully cultivated connections in the hospitality industry. Highlight any influential bars or bartenders you've worked with and how those relationships benefited your previous roles.
✨Prepare for Practical Scenarios
Expect to be asked about how you would handle specific situations, like hosting a tasting or developing an advocacy plan. Think through potential challenges and solutions beforehand, so you can demonstrate your problem-solving skills and strategic thinking during the interview.
✨Exude Enthusiasm and Team Spirit
Brown-Forman values teamwork and a positive attitude. Make sure to convey your enthusiasm for the brand and the role, and share examples of how you've collaborated with others in past positions. This will help you fit into their culture and show that you're a team player.
