At a Glance
- Tasks: Bridge brands with grocery accounts and shape shopper journeys.
- Company: Join a fast-paced, collaborative team at Brown-Forman.
- Benefits: Equitable pay, premium employee experience, and career development.
- Other info: Great Place to Work recognition and inclusive culture.
- Why this job: Make an impact with creative marketing in a dynamic environment.
- Qualifications: Passion for marketing, strong communication skills, and creativity.
The predicted salary is between 45000 - 55000 £ per year.
As a Customer Marketing Manager, you will bridge Brown-Forman brands with key Grocery accounts, shaping omnichannel shopper journeys. You will work closely with Sales, Brand, and Agencies to deliver integrated TTL campaigns with consistency and flair. The role focuses on activation planning, retailer fascia alignment, and performance evaluation to drive value for accounts. You join a fast-paced, collaborative team that values proactive problem solving and cross-functional impact.
Pay / Benefits
- Total Rewards at Brown-Forman
- Equitable pay structures
- Premium employee experience
- Brand and career development opportunities
- Inclusive culture
- Great Place to Work recognition
Responsibilities
- Develop tailored activation calendars aligned with retailer and brand goals
- Create seamless shopper journeys across stores, retailer sites, and apps
- Support delivery of financial targets and contribute to monthly business reviews
- Collaborate with Customer media teams on planning and creative development
- Leverage insights to inform situation analyses and unlock value growth
- Own pre- and post-activation evaluation against KPIs and ROI
- Build influential relationships with sales teams, retailers, and marketing partners
- Manage multiple projects and stakeholders in a fast-paced environment
Key requirements
- Interest in learning the grocery retailer environment
- Effective time management and organisational skills
- Demonstrable creative flair and passion for marketing
- Excellent commercial acumen
- Ability to use information and insights to generate ideas
- Excellent presentation and communication skills
- Self-starter with ability to plan and prioritise
- Collaborative team player
- Strong presentation and influencing skills with internal and external stakeholders
- Attention to detail and cost-conscious mindset
Customer Marketing Manager Off Trade Wholesale & Convenience employer: Brown-Forman
Brown-Forman is an exceptional employer that values integrity, collaboration, and employee growth. With a strong commitment to equitable pay and a premium employee experience, the company fosters a supportive work culture where team members can thrive both personally and professionally. Located in London, this role offers a flexible working arrangement of four days in the office and one day from home, allowing for a balanced work-life dynamic while engaging in meaningful projects that drive significant growth.
