Customer Marketing Manager EMEAI

Brown-Forman GTR supports our highest ambition of Nothing Better in Market with a unique space, mindset and time that enables deeper connection and meaning with our unique portfolio. The Travel Retail Channel is one of the most dynamic and resilient retail environments where the super premium offering shines and is king. The GTR Customer Marketing is a passionate, multicultural and experienced team who collaborate every day with cross-functional teams to enrich the traveller’s journey through an elevated brand & shopping experience.

This role embraces Trade Marketing planning and execution responsibility to ultimately deliver sustained material brand growth across the entire portfolio. We are looking for a unique individual that can manage through ambiguity to deliver projects as planned with support from other functions within the organization.

As Customer Marketing Manager you act as a vital bridge between brand strategy and commercial execution. The role embraces planning, targets setting and monitoring, brand championship, excellence in winning at point of purchase, cross-functional collaboration and agility across the full portfolio, over 4 channels and big global customers based in Europe. The role includes support to key account managers and Trade Marketing planning responsibility to ultimately deliver sustained brand and business growth.

• Manage the Customer Marketing Planning in Europe, Middle East, Africa and India.
• Responsible for the EMEAI customer marketing planning and implementation; define the annual trade marketing plan for B-F Brands, setting the KPI’s & planning in collaboration with Marketing and Commercial team.
• Trade show attendance and Customer meetings: serve as “face of the brand” and leader in establishing productive relationships with customers through various meeting formats, including trade shows.
• Work with agencies and suppliers of promotion items, merchandising units and promotions to ensure timely implementation.
• Coordinate goals setting and measurements to ensure goals are achieved throughout both physical and digital connections with traveller/shopper: reach, impression, engagement, trials, volume uplifts.
• Strategic thinking, evaluation and recommendation: actively participate in the brand’s strategic plan by analyzing past activation programs, sharing recommendations and optimization, maximizing ROI and brand equity building.
• Define, manage, and follow up annual activation plan, working in close contact with Sales, Marketing, Commercial, Finance departments, and leading external agencies.
• Drive continuous evaluation & improvement plan with relevant KPIs, documented and shared with relevant partner.
• Responsible for budget, budget allocation & tracking: A&P EMEAI budget management.
• Collect & share competitor’s activations, best practices.
• Be a cornerstone player of the omnichannel brand physical presence: Activation/organizing programs at the PoP.

Management of the EMEAI Customer Marketing Team (2 persons). Handle team professional growth, set up tools and processes that will invite continuous performance improvement. Act as a role model of B-F values and culture, create a diverse and inclusive environment.

Lead the planning related to the Customer’s Digital Ecosystem. Leverage the full extent of the customer’s digital solutions to address the regional communications objectives. Properly measure, evaluate and optimize all digital campaigns working closely with the GTR IMC Manager.

• A Bachelor's Degree and 5+ years of brand or trade marketing experience.
• Strong analytical skills, organisation and project management skills, with a demonstrated ability to work on projects with cross-functional teams.
• Strong interpersonal skills and the ability to operate very effectively in a collaborative, matrix environment.
• Experience in people management and development.
• Fluent in the understanding, practice and implementation of the marketing mix to achieve brand business objectives.
• Ability and readiness to travel within the region and internationally: Travel 25%-30%.
• Successful track record in full mix trade marketing in the premium spirits industry and/or luxury brands.

The below skills & experience, while not mandatory requirements, are very useful for the position:

• Experience working in the Travel Retail channel.
• In addition to the mandatory requirement of English, other language skills are a plus.
• International experience, working in a multicultural environment.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.