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- Tasks: Lead and improve commercial effectiveness across Europe, Africa, and APAC.
- Company: Join Brown-Forman, a premium spirits company that values great people.
- Benefits: Competitive salary, holiday bonuses, and a range of premium benefits.
- Why this job: Make a real impact by driving innovative business strategies and collaboration.
- Qualifications: 10+ years in CPG or alcohol beverage industry with strong leadership skills.
- Other info: Dynamic environment focused on personal and professional growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown‑Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short‑ and long‑term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn. We create an environment that nurtures and prioritizes continuous learning. At Brown‑Forman, you are empowered to take charge of your own development with a variety of customized, award‑winning programs available for every step of your career journey.
The Europe, Africa, Asia Pacific Operating Division represents over $1.6bn in net sales. We seek to continuously improve commercial effectiveness across the business through multifunctional integration, commercial capabilities and the tools and processes that are used to activate our brands across the markets.
The Commercial Effectiveness Director is the business leader for the EAA division tasked with successfully leading and continuously improving the Global Integrated Business Planning process. This person will be fully accountable for the success of the IBP process. They will also lead the agenda to enhance the commercial effectiveness of the division through successfully developing, implementing and continuously improving a full commercial capability agenda at EAA level, accommodating the varied needs of the markets along their different stages of development and subsequent effectiveness. This role will partner closely with Sales, Supply Chain, Marketing, Global Production, and Finance teams to execute best in class Integrated Business Planning processes and deploy the commercial capability agenda.
What You Can Expect
- IBP ownership
- Continuous improvement of meeting and process standards, documentation, and systems for Integrated Business Planning
- Developing needed capabilities in various teams to ensure cross‑functional collaboration, decision making, and shared accountability in all IBP process step meetings and pre‑meetings
- Developing & championing cross‑functional KPIs to build alignment at all levels in the organization
- Ensuring accountability for ALL team members to agreed process standards regardless of organizational level or role
- Implementing full PMO recommendations on IBP
- Integrating IBP with other processes in the organization to contribute to a fully integrated planning process
- Partners closely with key stakeholders to implement business strategy, consolidate data, and validate KPI alignment through the IBP
- Drives the cycle of IBP activity meetings and inputs/outputs, ensuring that functions are prepared and that there is visibility and communication on sales, demand, distribution, and supply trends to support business growth toward longer term objectives
- Steps in and steps up, actively contributing as needed to ensure the IBP activity runs smoothly
- Developing commercial capability curriculum, through engagement with Managing Directors and Commercial Directors for use across all EAA markets
- Additional ad hoc support to reflect varying stages of development across EAA
- Deployment of commercial capability programs across markets in EAA
- Lead refresher/revamp of B‑F Commercial Way and update for current reality and market span
- Connection into global L&D function to ensure approach in alignment with global approach
- Ad hoc projects
- Possibility for ad hoc projects related to process and systems infrastructure improvement within EAA
General
- Leads with a continuous improvement mindset as the process evolves across the EAA division
- Provides timely internal communication to the EAA Leadership Teams
- Partners with IT to automate reporting, scenario planning and implementation of commercial capability platforms
Additional responsibilities
- Develops key relationships within Supply Chain, Customer Service and Global Production teams
- Provides strategic direction, project leadership and hands‑on tactical support where needed of key commercial initiatives.
- Distributor supply chain efficiency & improvements to partner integration
- Finding/sharing solutions on slow moving inventory concern
What You Bring to the Table
- Experience: 10+ years of business experience in the CPG or alcohol beverage industry, including some combination of commercial and operational roles
- Successful track record building teams, supporting and guiding individual developmental, and fostering organizational influence
- Ability to set clear milestones and lead projects and structured business processes to positive results
- Demonstrated skills in facilitating cross‑functional meetings involving senior executives
- Effective communication at all levels of the organization and ability to drive accountability in a culturally appropriate manner
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Commercial Effectiveness Director - Europe, Africa, APAC employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Effectiveness Director - Europe, Africa, APAC
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Keep it concise but impactful—make them remember you!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names in our inbox!
We think you need these skills to ace Commercial Effectiveness Director - Europe, Africa, APAC
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Commercial Effectiveness Director role. Highlight your relevant experience in the CPG or alcohol beverage industry, and showcase how your skills align with the job description.
Showcase Your Achievements: Don’t just list your responsibilities; focus on your achievements! Use specific examples that demonstrate your ability to lead projects and drive accountability, especially in cross-functional settings.
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon unless it’s relevant to the role. This will help us quickly see how you fit into our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need right there!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your IBP Inside Out
Make sure you understand the Integrated Business Planning (IBP) process thoroughly. Familiarise yourself with how it integrates across different functions like Sales, Supply Chain, and Marketing. Be ready to discuss how you can enhance this process and drive accountability within teams.
✨Showcase Your Cross-Functional Experience
Highlight your experience in leading cross-functional teams and meetings. Prepare examples of how you've successfully facilitated collaboration among diverse groups, especially in a commercial context. This will demonstrate your ability to drive alignment and accountability.
✨Bring Bold Ideas to the Table
Brown-Forman values bold ideas, so come prepared with innovative suggestions for improving commercial effectiveness. Think about how you can leverage data and KPIs to support business growth and be ready to share your vision for the future.
✨Emphasise Continuous Improvement
Demonstrate your commitment to continuous improvement by sharing past experiences where you've implemented changes that led to better outcomes. Discuss how you plan to keep evolving processes and capabilities within the EAA division to meet market needs.
