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For Companies At a Glance
- Tasks: Build strong partnerships with independent venues and drive sales for premium brands.
- Company: Join Brown-Forman, a leader in luxury FMCG with a focus on teamwork and innovation.
- Benefits: Competitive pay, diverse benefits, and opportunities for personal and professional growth.
- Why this job: Make an impact in the luxury spirits industry while developing your sales expertise.
- Qualifications: Experience in luxury FMCG sales and a strong network within the London On Trade.
- Other info: Dynamic role with a focus on collaboration and strategic planning.
The predicted salary is between 36000 - 60000 £ per year.
This role is a high profile sales role within the on-trade sales function of B-F, driving mutually beneficial business partnerships with independent on-trade partners to deliver the strategic business priorities of the B-F signature brand portfolio. You will specialise within the On Trade arena and work with an enviable portfolio of B-F’s signature brands. With support from the Signature Account Manager, the Senior Account Exec and the wider B-F Team you will craft and deliver bespoke sales and activation plans with influential on-trade venues. A proven track record of personal accomplishment within a luxury FMCG environment, strong sales and advocacy skills, and the ability to drive a premium portfolio with a long-term strategy are essential. This is a 12-month maternity cover role.
What You Can Expect – Business Partnering
- Develop and evolve first-class business relationships with all customers
- Regular trade visits and attendance at relevant customer meetings
- Develop and execute time-bound work plans for customer meetings including account visits planned in Salesforce
- Work with customers to agree and deliver Joint Business Plans
- Identify opportunities to expand our portfolio
- Build strong internal relationships across Brown-Forman’s UK operation
- Collaborate with brand teams, category insights, finance and supply chain to deliver growth and development within defined venues
- Be a key On-Trade contact for the business at events and activities on territory
- Lead by example in line with Brown-Forman Corporate and Social Responsibility guidelines
Commercial & Strategic Planning
- Create robust Joint Business Plans with defined customers
- Demonstrate volume and value growth YoY in line with KPIs
- Negotiate and renew annual and seasonal commercial agreements with accounts
- Manage budget for your account base to exceed objectives
- Sign up new business that is a good fit for our Signature portfolio – focus on brand building
- Utilise data and collaborate with the On Trade Category & Trade Marketing teams to maximise opportunities
- Increase distribution, visibility, advocacy & activation for B-F’s signature portfolio
- Regularly review portfolio of accounts to drive KPIs
- Utilise the CRM system fully and comply with all sales processes and tools
Operative Processes
- Gain listings of products and ensure brand availability according to our picture of success
- Maximise prominence of our brands at each venue
- Develop and execute experiences and/or brand activities that encourage trial and uptake
- Present products and advocacy plans to key customer personnel
- Ensure each customer receives appropriate brand and category education
- Execute, manage and evaluate incentive plans for staff and account owners
- Ensure pricing strategy is correctly implemented in each account
- Effective planning and control of the company’s budget and resources
- Daily/weekly updates of account information in systems
- Monitor and report on activities and competition; comply with administrative activities of the channel
What You Bring to the Table
- Specific knowledge of the London On Trade and an established network within London On Trade
- Understanding of Route To Market and wider On Trade dynamics
- Knowledge of premium spirits categories and brand education
- Stand-out, progressive sales experience and ability to derive insights from data to drive growth
- Depth of experience in customer negotiations at key account level
- Strong business acumen with P&L experience
What Makes You Unique
- Prior experience with other luxury FMCG industries
Who We Are
We believe great people build great brands. Brown-Forman offers opportunities for personal and professional growth, problem solving, and bold ideas. We value teamwork and encourage you to bring your best self to work.
What We Offer
Total rewards at Brown-Forman are designed to engage our people and support sustainable, profitable growth. We offer equitable pay structures and a premium employee experience, including a range of benefits that reflect our company values and meet our diverse workforce.
Prestige Account Executive in City of Westminster employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Prestige Account Executive in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the on-trade scene. Attend industry events, join relevant groups, and don’t be shy about reaching out to potential contacts on LinkedIn. The more relationships you build, the better your chances of landing that dream role.
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with potential employers, be ready to share specific examples of how you've driven growth in previous roles. Use data to back up your claims and demonstrate your understanding of the luxury FMCG market.
✨Tip Number 3
Tailor your approach! Research the company and its signature brands before any meetings or interviews. Show that you understand their business priorities and can contribute to their goals. This will set you apart from other candidates who might not have done their homework.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. It shows initiative and gives us a chance to see your enthusiasm for the role. Plus, it’s a great way to ensure your application gets into the right hands!
We think you need these skills to ace Prestige Account Executive in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Prestige Account Executive role. Highlight your experience in luxury FMCG and any relevant sales achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for the on-trade sector and how your skills align with our strategic goals. Let your personality shine through!
Showcase Your Network: If you have connections within the London On Trade, don’t hesitate to mention them! We love seeing candidates who can leverage their network to build strong business relationships.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in B-F’s signature brands. Understand their unique selling points and how they fit into the luxury FMCG market. This knowledge will help you demonstrate your passion and ability to advocate for the products during the interview.
✨Showcase Your Sales Success
Prepare to discuss specific examples of your past sales achievements, especially within the luxury sector. Use metrics to highlight your success, such as percentage growth or new accounts signed. This will show that you have the proven track record they’re looking for.
✨Master the Art of Negotiation
Since this role involves negotiating commercial agreements, be ready to talk about your negotiation strategies. Think of a time when you successfully navigated a tough negotiation and what tactics you used. This will illustrate your strong business acumen and ability to drive results.
✨Build Rapport with the Interviewers
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their experiences at B-F and share your thoughts on the On Trade dynamics. This will not only show your interest in the company but also your ability to foster relationships, which is key in this role.
