At a Glance
- Tasks: Support brand growth for Jack Daniel's through innovation and consumer engagement.
- Company: Join a leading spirits brand with a focus on collaboration and creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Exciting role with opportunities to work on global partnerships and innovative projects.
- Why this job: Be part of an iconic brand and make a real impact in the spirits industry.
- Qualifications: Experience in marketing, strong communication skills, and a passion for brand management.
The predicted salary is between 35000 - 45000 € per year.
In the pursuit of our vision to be the most valuable spirits brand in the world, the JD Assistant Brand Manager (ABM) supports the delivery of profitable growth for the Jack Daniel's trademark in the UK. The ABM assists the Senior Brand Manager in driving long‑term growth by balancing innovation, consumer‑centricity, and commercial excellence across the UK. This role supports portfolio management, including new product development and innovation pipelines, and helps build brand relevance through meaningful experiences. It also partners with global brand teams and agencies on the McLaren F1 partnership.
Responsibilities
- Collaborate with local and global teams to support the definition of the multi‑year product roadmap and identify white‑space opportunities.
- Support the end‑to‑end development of high‑impact innovations that align with brand equity and financial goals.
- Help design and oversee the end‑to‑end consumer journey, ensuring consistent, premium brand interactions across all touchpoints to drive loyalty, meaning, and engagement.
- Collaborate with the JD Global Team and agencies to implement UK activations for the McLaren partnership and evaluate results to inform future implementations.
- Support the annual brand planning process and budget management, optimizing resource allocation to maximize ROI across global and local initiatives.
- Continuously analyze market trends and competitor movements, synthesizing external insights to pivot strategies and foster a consumer‑centric culture within the team.
- Partner closely with Sales, Customer Marketing, and Finance teams to translate brand strategies into actionable commercial plans that drive volume and value share in both on‑trade and off‑trade channels.
- Participate in monthly brand performance reviews, including competitive set commentary.
- Manage A&P tasks: raising purchase orders, recording, monitoring, and maintaining spends to stay on budget.
- Own ongoing post‑evaluations of brand activities so learnings can be applied to the planning cycle to drive marketing effectiveness and efficiency.
- Build and maintain strong relationships with the Jack Daniel's Global Team and key cross‑functional counterparts (Supply Chain, Sales, Customer Marketing, Finance, Category, Insights, Legal, and Compliance).
- Initiate and maintain close, consistent communication with external agencies.
- Champion the brand internally by organising events and tastings to promote the Jack Daniel's portfolio.
- Act as a role model of Brown‑Forman values.
- Collaborate with production and the global team to ensure UK needs are fulfilled.
Qualifications
- Previous experience working in marketing, either in‑house or at an agency.
- Good knowledge of P&L and budgeting.
- Experience presenting to various stakeholders.
- IT literate – proficiency in MS Office applications and Google applications.
- A people’s person with strong empathic skills; ability to build relationships at all levels.
- Passion and drive to learn.
- Collaborative team player; adaptable and flexible.
- Fluent in English, both spoken and written.
- Excellent communication skills (listening, presentations, written).
- Strong analytical skills and attention to detail.
Assistant Brand Manager - Jack Daniel's in City of Westminster employer: BROWN-FORMAN
At Brown-Forman, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As an Assistant Brand Manager for Jack Daniel's in the UK, you'll benefit from extensive professional development opportunities, a commitment to innovation, and the chance to work alongside passionate teams dedicated to building brand relevance. Our supportive environment encourages personal growth while celebrating our rich heritage and values, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager - Jack Daniel's in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Jack Daniel's or similar brands. Attend events, join relevant groups on social media, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the brand and the role. Share your ideas on how you could contribute to the Jack Daniel's legacy and drive growth. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews by researching the brand and its competitors. Understand the market trends and be ready to discuss how you can help Jack Daniel's stand out. Bring insights to the table that show you’re not just another candidate, but someone who’s genuinely invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Keep an eye on our careers page for updates and new opportunities!
We think you need these skills to ace Assistant Brand Manager - Jack Daniel's in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Assistant Brand Manager role. Highlight any marketing experience, especially in brand management or consumer engagement, to show us you’re a great fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Jack Daniel's brand and how your background can contribute to our goals. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since the role involves analysing market trends and competitor movements, make sure to mention any relevant experience you have with data analysis or market research. We love seeing how you can turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brand Inside Out
Before the interview, dive deep into Jack Daniel's history, values, and current market position. Understand their recent campaigns and partnerships, especially with McLaren F1. This knowledge will show your genuine interest and help you connect your experience to their brand narrative.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of how you've analysed market trends or competitor movements to pivot strategies. This will demonstrate your ability to foster a consumer-centric culture, which is key for the role.
✨Highlight Collaboration Experience
Since the role involves working closely with various teams, share specific examples of successful collaborations. Talk about how you’ve partnered with sales, finance, or creative teams to drive brand initiatives. This will illustrate your team player mentality and adaptability.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about the future direction of the Jack Daniel's brand or how they measure the success of their activations. This shows you're not just interested in the role but also in contributing to the brand's long-term growth.
