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For Companies At a Glance
- Tasks: Drive brand growth and execute strategic plans for El Jimador Tequila.
- Company: Join Brown-Forman, a leading premium spirits company with a commitment to equality and personal growth.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment.
- Why this job: Be part of a dynamic team shaping the future of an exciting tequila portfolio.
- Qualifications: Previous marketing experience in FMCG or spirits, strong communication skills, and a passion for brands.
- Other info: This is a full-time, mid-senior level role based in London.
The predicted salary is between 28800 - 43200 £ per year.
The Brand Manager Tequilas is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting portfolio in a very dynamic category!
Meaningful Work From Day One
The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.
What You Can Expect
- Value Creation
- Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders.
- Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implementing corrective actions.
- Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend.
- Strategic Relationships & Partnerships
- Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing.
- Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan.
- Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders.
- Act as a role model of B-F values.
- Drive for Results
- Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales).
- Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth.
- Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach.
- Strongly partner with production and global team to ensure UK needs are fulfilled.
What You Bring To The Table
- FMCG/Spirit background.
- Previous marketing experience building brands within a dynamic and fragmented category.
- Experience in (operational) responsibility in ATL and BTL activities.
- Experience working closely with PR agencies and managing earned media campaigns.
- Strong & proven commercial skills.
- Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation.
- On Trade knowledge and/or experience would be a plus.
- Fluent English, both spoken and written - Superior communication skills (influencing, listening, presentations, written).
What Makes You Unique
- You are a creative problem solver with proven experience of growing brands within dynamic categories.
- Self-Starter and growth mindset with an ability to challenge the status quo.
- Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
- Adaptable, flexible and resilient.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Brand Manager Tequila - El Jimador employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Tequila - El Jimador
✨Tip Number 1
Network with professionals in the FMCG and spirits industry. Attend industry events, webinars, or local meetups to connect with people who can provide insights about the role and potentially refer you.
✨Tip Number 2
Research the El Jimador brand thoroughly. Understand its market positioning, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion and understanding of the brand during interviews.
✨Tip Number 3
Prepare to discuss your previous marketing experiences in detail, especially those related to brand management in dynamic categories. Be ready to share specific examples of how you've driven growth and managed budgets.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of successful teamwork. Highlight instances where you've worked closely with cross-functional teams or external agencies to achieve brand objectives.
We think you need these skills to ace Brand Manager Tequila - El Jimador
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Brand Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases relevant marketing experience, particularly in FMCG or spirits. Highlight specific achievements that demonstrate your ability to drive brand growth and manage budgets effectively.
Write a Strong Cover Letter: In your cover letter, express your passion for the brand and the spirits industry. Use specific examples from your past experiences to illustrate your strategic thinking and collaborative skills, as these are crucial for the role.
Showcase Your Communication Skills: Since superior communication skills are essential for this role, ensure your application is well-written and free of errors. Consider including a brief example of how you've successfully influenced stakeholders in previous roles.
How to prepare for a job interview at BROWN-FORMAN
✨Show Your Passion for Brands
As a Brand Manager, it's crucial to demonstrate your passion for the brands you'll be managing. Be prepared to discuss what excites you about the tequila category and how you can translate that enthusiasm into effective brand advocacy.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic planning and brand performance. Brush up on your knowledge of P&L management and be ready to share examples of how you've optimised strategies in previous roles.
✨Highlight Collaborative Experiences
This role requires strong collaboration with various stakeholders. Share specific examples of successful partnerships you've built in the past, especially with creative agencies or cross-functional teams, to showcase your teamwork skills.
✨Demonstrate Problem-Solving Skills
Be prepared to discuss challenges you've faced in brand management and how you've creatively solved them. This will highlight your ability to adapt and thrive in a dynamic environment, which is essential for this position.
