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For Companies At a Glance
- Tasks: Drive brand growth and execute strategic plans with key stakeholders.
- Company: Join Brown-Forman, a leading premium spirits company committed to equality and personal growth.
- Benefits: Enjoy flexible working with 4 days in the office and Fridays remote, plus premium perks.
- Why this job: Be part of a creative team that values collaboration and innovative ideas in a dynamic industry.
- Qualifications: Experience in FMCG/spirits marketing, strong communication skills, and a passion for brand advocacy.
- Other info: Opportunity to work in central London and develop your career in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Meaningful Work From Day One
The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.
Meaningful Work From Day One
The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.
The working style for this role will be 4 days a week in our modern office in central London and Fridays working from home.
What You Can Expect
Value Creation
- Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders
- Guardian of the brand P&Ls – optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions
- Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend
Strategic Relationships & Partnerships
- Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing
- Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan
- Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders
- Act as a role model of B-F values
Drive for results
- Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales)
- Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth
- Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach
- Strongly partner with production and global team to ensure UK needs are fulfilled
What You Bring To The Table
- FMCG/Spirit background
- Previous marketing experience building brands within a dynamic and fragmented category
- Experience in (operational) responsibility in ATL and BTL activities
- Experience working closely with PR agencies and managing earned media campaigns
- Strong & proven commercial skills
- Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation
- On Trade knowledge and/or experience would be a plus
- Superior communication skills (influencing, listening, presentations, written)
What Makes You Unique
- You are a creative problem solver with proven experience of growing brands within dynamic categories
- Self-Starter and growth mindset with an ability to challenge the status quo
- Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships
- Adaptable, flexible and resilient
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
\\#jackdaniels
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City
London
State
Country: GBR
Req ID: JR-00008737
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Retail
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Brand Manager Gin Mare & Diplomático employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Gin Mare & Diplomático
✨Tip Number 1
Familiarise yourself with the brands Gin Mare and Diplomático. Understand their unique selling points, target audience, and market positioning. This knowledge will help you articulate how you can contribute to their growth during interviews.
✨Tip Number 2
Network with professionals in the FMCG and spirits industry. Attend relevant events or join online forums to connect with people who work at Brown-Forman or similar companies. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your experience with both ATL and BTL marketing strategies. Prepare examples of successful campaigns you've managed, particularly those that involved collaboration with PR agencies or creative teams, as this aligns closely with the job requirements.
✨Tip Number 4
Demonstrate your passion for brand advocacy. Think of ways you can embody the 'ambassador' style mentioned in the job description. Be ready to discuss how you would champion the brands within the organisation and engage with stakeholders effectively.
We think you need these skills to ace Brand Manager Gin Mare & Diplomático
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG and spirits marketing. Emphasise your previous roles where you built brands, managed budgets, and collaborated with stakeholders.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand management and how your skills align with the responsibilities outlined in the job description. Use specific examples to demonstrate your ability to drive growth and manage relationships.
Showcase Communication Skills: Since superior communication skills are crucial for this role, ensure your application reflects your ability to influence and present ideas clearly. Consider including a brief example of a successful campaign or project where your communication made a difference.
Highlight Problem-Solving Abilities: The company values creative problem solvers. In your application, mention instances where you've successfully navigated challenges in brand management or marketing, showcasing your adaptability and resilience.
How to prepare for a job interview at BROWN-FORMAN
✨Show Your Passion for Brands
As a Brand Manager, it's crucial to demonstrate your passion for the brands you'll be managing. Be prepared to discuss what excites you about Gin Mare and Diplomático, and how you can embody that enthusiasm in your role.
✨Highlight Your Strategic Thinking
This role requires strong strategic planning skills. Prepare examples of how you've developed and executed successful brand strategies in the past, focusing on measurable outcomes and your ability to adapt to market changes.
✨Demonstrate Collaboration Skills
You'll need to work closely with various stakeholders, so be ready to share experiences where you've successfully collaborated with teams or external partners. Highlight your communication skills and how you build strong working relationships.
✨Prepare for Commercial Discussions
Given the focus on P&L management and budget tracking, brush up on your commercial acumen. Be ready to discuss how you've managed budgets in previous roles and how you approach optimising brand performance through financial insights.
