Brand Manager Gin Mare & Diplomático

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best-in-class execution by collaborating closely with key UK & Global stakeholders. This role requires a strong ability to advocate for and champion the brands within the business.

The working style for this role will be 4 days a week in our modern office in central London and Fridays working from home.

What You Can Expect

Value Creation

• Development of long-term and annual brand plans seeking approval from local, regional, and global brand stakeholders.
• Guardian of the brand P&Ls – optimizing strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implementing corrective actions.
• Manage and track the A&P budgets for the brand, including regular meetings with finance and budget owners to track spend.

Strategic Relationships & Partnerships

• Lead and champion the brand, shaping the direction and growth of different expressions with support from the Head of Marketing.
• Partner closely with the Assistant Brand Manager on multiple projects and actively participate in the ABM development plan.
• Develop strong working relationships with internal teams, external agencies (creative, media, BTL), and global stakeholders.
• Act as a role model of B-F values.

Drive for Results

• Bring the brand plans to life by delivering top-tier communication strategies and activation plans, partnering with the UK cross-functional team.
• Collaborate with the BBI team to measure and review research data to identify insights for growth.
• Partner with the Head of Marketing to drive the brand’s communication agenda in the UK, adopting a test & learn approach.
• Ensure UK needs are fulfilled by working closely with production and global teams.

What You Bring to the Table

• FMCG/Spirit background.
• Experience in building brands within dynamic and fragmented categories.
• Operational responsibility in ATL and BTL activities.
• Experience working with PR agencies and managing earned media campaigns.
• Strong and proven commercial skills.
• Passion for brands and the ability to translate this into an ambassadorial attitude.
• On-trade knowledge and/or experience is a plus.
• Excellent communication skills (influencing, listening, presentations, written).

What Makes You Unique

• You are a creative problem solver with experience in growing brands within dynamic categories.
• Self-starter with a growth mindset, capable of challenging the status quo.
• Collaborative team player with excellent interpersonal and conflict management skills.
• Adaptable, flexible, and resilient.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman are designed to engage our people and ensure sustainable, profitable growth for generations. As a premium spirits company, we offer equitable pay structures for individual and company performance, alongside a range of premium benefits that reflect our values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equal opportunity employment. We provide full and equal employment opportunities regardless of race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, or disability.

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