Brand Manager Gin Mare & Diplomático

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Meaningful Work From Day One

The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.

This role will be 4 days a week in our modern office in central London.

What You Can Expect

Value Creation

• Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders

• Guardian of the brand P&Ls – optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions

• Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend

Strategic Relationships & Partnerships

• Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing

• Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan

• Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders

• Act as a role model of B-F values

Drive for results

• Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales)

• Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth

• Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach

• Strongly partner with production and global team to ensure UK needs are fulfilled

What You Bring to the Table

• FMCG/Spirit background

• Previous marketing experience building brands within a dynamic and fragmented category

• Experience in (operational) responsibility in ATL and BTL activities

• Experience working closely with PR agencies and managing earned media campaigns

• Strong & proven commercial skills

• Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation

• On Trade knowledge and/or experience would be a plus

• Superior communication skills (influencing, listening, presentations, written)

What Makes You Unique

• You are a creative problem solver with proven experience of growing brands within dynamic categories

• Self-Starter and growth mindset with an ability to challenge the status quo

• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships

• Adaptable, flexible and resilient

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L1

Number of Openings Available:

0 #J-18808-Ljbffr