At a Glance
- Tasks: Lead shopper marketing strategies to connect iconic brands with top retailers.
- Company: Join Brown-Forman, a leader in the FMCG sector with a strong brand portfolio.
- Benefits: Enjoy equitable pay and premium benefits that support your lifestyle.
- Other info: Be part of a dynamic team focused on innovative marketing solutions.
- Why this job: Make a real impact by driving brand success in the grocery sector.
- Qualifications: FMCG experience, budget management, and strong relationship-building skills.
The predicted salary is between 60000 - 80000 £ per year.
Brown-Forman Corporation is seeking a senior member of the Customer Marketing team in the UK. This role focuses on bridging the gap between iconic brands and retailers such as Tesco and Morrisons, maximizing value through strategic marketing activations.
The ideal candidate will have relevant FMCG experience, managing budgets and activating brand strategies while ensuring strong customer relationships.
The company offers equitable pay and a range of premium benefits.
Senior Shopper Marketing Lead - Off-Trade (Grocery) employer: Brown-Forman Corporation
Brown-Forman Corporation is an exceptional employer that values its employees by offering equitable pay and a comprehensive range of premium benefits. With a dynamic work culture that fosters collaboration and innovation, employees are encouraged to grow and develop their skills within the thriving FMCG sector. Located in the UK, this role provides unique opportunities to engage with iconic brands and leading retailers, making it a rewarding environment for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Shopper Marketing Lead - Off-Trade (Grocery)
✨Tip Number 1
Network like a pro! Reach out to folks in the FMCG space, especially those who have experience with brands and retailers. A friendly chat can open doors you didn’t even know existed.
✨Tip Number 2
Showcase your strategic thinking! When you get the chance to chat with potential employers, share specific examples of how you've maximised value through marketing activations. They want to see your thought process in action.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After interviews or networking events, drop a quick thank-you note. It keeps you on their radar and shows you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to show your enthusiasm for joining our team at Brown-Forman.
We think you need these skills to ace Senior Shopper Marketing Lead - Off-Trade (Grocery)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Shopper Marketing Lead. Highlight your FMCG experience and any relevant achievements that showcase your ability to manage budgets and activate brand strategies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for bridging the gap between brands and retailers. Share specific examples of past successes in similar roles.
Showcase Your Relationship Skills:Since this role involves building strong customer relationships, be sure to mention any relevant experiences where you've successfully managed partnerships or collaborations with retailers like Tesco or Morrisons.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Brown-Forman Corporation
✨Know Your Brands
Familiarise yourself with Brown-Forman's iconic brands and their positioning in the market. Be ready to discuss how you can leverage these brands in your marketing strategies, especially in relation to retailers like Tesco and Morrisons.
✨Showcase Your FMCG Experience
Prepare specific examples from your past roles that highlight your experience in the FMCG sector. Discuss how you've successfully managed budgets and activated brand strategies, as this will demonstrate your capability for the Senior Shopper Marketing Lead role.
✨Build Customer Relationships
Think of ways you've built strong relationships with retailers in the past. Be prepared to share stories that illustrate your ability to connect with customers and how those relationships have led to successful marketing activations.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategies and future plans. This shows your genuine interest in the role and helps you understand how you can contribute to the team’s success.
