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For Companies At a Glance
- Tasks: Drive sales and build relationships with key accounts in the On Trade sector.
- Company: Join Brown-Forman, a leading premium spirits company with a vibrant culture.
- Benefits: Competitive pay, premium benefits, and opportunities for personal and professional growth.
- Other info: Collaborative team atmosphere with a focus on innovation and excellence.
- Why this job: Make an impact in the spirits industry while developing your career in a dynamic environment.
- Qualifications: Experience in sales and strong knowledge of On Trade and Wholesale channels required.
The predicted salary is between 40000 - 50000 £ per year.
This is an important role within Brown-Forman UK's On Trade & Prestige function, pivotal in executing the channel strategy. You'll be accountable for delivering key performance indicators across the B-F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions.
Collaborating with your business unit leadership team, you will define sales, distribution, promotion goals, and commercial strategies for MPO customers. This includes analyzing performance, implementing, and evaluating trade and consumer promotions. Crucially, this role demands a proven On Trade track record, a strong understanding of the IFT and Wholesale sub channels, and the ability to drive a premium portfolio. Building and maintaining an effective regional network is essential, with significant time spent in trade at customer meetings to foster strong relationships. Your network of decision-making stakeholders will be critical.
What You Can Expect
- Contribute to the Channel Strategy: Influence and drive distribution through direct engagement with MPO operators.
- Development of account plans: Including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results.
- Build and Maintain Key Relationships: Cultivate a strong network, prioritising in-trade engagement.
- Achieve Sales and Distribution Goals: Deliver targets for MPO customers in the account base.
- Manage Pricing and Promotions: Oversee pricing, brand education, visibility, and promotional activities in account base.
- Analyze Performance and Evaluate Initiatives: Assess the impact of sales, distribution, and promotions.
- Drive Business Development: Pursue growth opportunities through a new business pipeline.
- Foster Internal Partnerships: Build strong relationships across Brown-Forman.
- Participate in Team Development: Nurture a high-performing team focused on collaboration and excellence.
What You Bring to the Table
- Strong knowledge of the On Trade and Wholesale channels.
- Established network within the On Trade and Wholesale channels.
- Significant sales experience covering a range of On Trade and Wholesale environments, ability to quickly infer customer and regional needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners.
- Depth of experience in customer negotiations at a regional level, and a sound knowledge of UK on-trade environment.
- Strong Business Acumen, P&L experience.
- Passion for brands and a proven ability to deliver brand sales stories.
What Makes You Unique
- Fluent English (spoken and written).
- Strong analytical, commercial, and problem-solving skills.
- Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually.
- Self-motivated with a proven ability to identify issues and projects, plan and prioritise effectively, and manage multiple projects to completion by deadlines.
- Strong business acumen, judgment, and strategic capabilities.
- Superior communication skills (listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player with conflict management skills.
- Adaptable, flexible, and resilient.
- IT literate in Google and MS Office applications.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Regional multiple outlet groups/key accounts executive - North in Manchester employer: Brown-Forman Corporation
Contact Detail:
Brown-Forman Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional multiple outlet groups/key accounts executive - North in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the On Trade and Wholesale channels. Attend industry events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building relationships is key to landing that dream job!
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with hiring managers or during interviews, share specific examples of how you've driven sales and built relationships in previous roles. Use data to back up your achievements – numbers speak volumes!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you’re interested in, like Brown-Forman, and express your enthusiasm for their brand. A little initiative can go a long way in making you stand out from the crowd.
✨Tip Number 4
Keep learning and adapting! Stay updated on industry trends and best practices in the On Trade sector. This not only shows your passion but also equips you with insights that can impress potential employers. Plus, it’s a great conversation starter!
We think you need these skills to ace Regional multiple outlet groups/key accounts executive - North in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in the On Trade and Wholesale channels, and show us how your skills align with the key responsibilities mentioned in the job description.
Showcase Your Achievements: Don’t just list your duties; we want to see your successes! Use specific examples of how you've met or exceeded sales targets, built relationships, or driven brand visibility in previous roles.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. We appreciate a well-organised application that’s easy to read and gets straight to the point.
Apply Through Our Website: For the best chance of success, make sure you apply through our official website. This way, your application will be processed correctly, and we can get back to you faster!
How to prepare for a job interview at Brown-Forman Corporation
✨Know Your Channels
Make sure you brush up on your knowledge of the On Trade and Wholesale channels. Understand the key players, trends, and challenges in these areas. This will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Build Your Network
Before the interview, think about how you can leverage your existing network within the industry. Be prepared to discuss how you've built relationships in the past and how you plan to cultivate new ones at Brown-Forman. Strong connections are crucial for this role!
✨Showcase Your Analytical Skills
Be ready to talk about how you've used data to drive sales and distribution in previous roles. Prepare examples of how you've analysed performance metrics and implemented successful promotions. This will highlight your strong business acumen and problem-solving abilities.
✨Communicate Clearly
Practice conveying your ideas concisely and visually. Whether it's discussing account plans or presenting sales strategies, clear communication is key. Consider using examples from your past experiences to illustrate your points effectively during the interview.