At a Glance
- Tasks: Drive sales and build relationships in the On Trade & Wholesale channels.
- Company: Join Brown-Forman, a leading premium spirits company with a vibrant culture.
- Benefits: Competitive pay, premium benefits, and opportunities for personal and professional growth.
- Other info: Collaborative environment focused on teamwork and innovation.
- Why this job: Make an impact by influencing key account strategies and driving brand success.
- Qualifications: Sales experience in On Trade and strong relationship-building skills required.
The predicted salary is between 40000 - 50000 £ per year.
This is an important role within Brown-Forman UK's On Trade & Prestige function, pivotal in executing the channel strategy. You'll be accountable for delivering key performance indicators across the B-F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions.
Collaborating with your business unit leadership team, you will define sales, distribution, promotion goals, and commercial strategies for MPO customers. This includes analyzing performance, implementing, and evaluating trade and consumer promotions.
Crucially, this role demands a proven On Trade track record, a strong understanding of the IFT and Wholesale sub channels, and the ability to drive a premium portfolio. Building and maintaining an effective regional network is essential, with significant time spent in trade at customer meetings to foster strong relationships. Your network of decision-making stakeholders will be critical.
What You Can Expect
- Contribute to the Channel Strategy: Influence and drive distribution through direct engagement with MPO operators.
- Development of account plans: Including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results.
- Build and Maintain Key Relationships: Cultivate a strong network, prioritising in-trade engagement.
- Achieve Sales and Distribution Goals: Deliver targets for MPO customers in the account base.
- Manage Pricing and Promotions: Oversee pricing, brand education, visibility, and promotional activities in account base.
- Analyze Performance and Evaluate Initiatives: Assess the impact of sales, distribution, and promotions.
- Drive Business Development: Pursue growth opportunities through a new business pipeline.
- Foster Internal Partnerships: Build strong relationships across Brown-Forman.
- Participate in Team Development: Nurture a high-performing team focused on collaboration and excellence.
What You Bring to the Table
- Strong knowledge of the On Trade and Wholesale channels.
- Established network within the On Trade and Wholesale channels.
- Significant sales experience covering a range of On Trade and Wholesale environments, ability to quickly infer customer and regional needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners.
- Depth of experience in customer negotiations at a regional level, and a sound knowledge of UK on-trade environment.
- Strong Business Acumen, P&L experience.
- Passion for brands and a proven ability to deliver brand sales stories.
What Makes You Unique
- Fluent English (spoken and written).
- Strong analytical, commercial, and problem-solving skills.
- Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually.
- Self-motivated with a proven ability to identify issues and projects, plan and prioritise effectively, and manage multiple projects to completion by deadlines.
- Strong business acumen, judgment, and strategic capabilities.
- Superior communication skills (listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
- Collaborative team player with conflict management skills.
- Adaptable, flexible, and resilient.
- IT literate in Google and MS Office applications.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Key Account Manager - North of England in Manchester employer: Brown-Forman Corporation
At Brown-Forman, we pride ourselves on fostering a dynamic work environment where meaningful contributions are recognised and rewarded. As a Key Account Manager in the North of England, you will not only drive sales and build essential relationships but also benefit from our commitment to employee growth through comprehensive training and development opportunities. Our inclusive culture encourages collaboration and innovation, ensuring that every team member feels valued and empowered to bring their best selves to work.
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager - North of England in Manchester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Key Account Manager - North of England at Brown-Forman Corporation, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Brown-Forman Corporation. Tailor your message to explain why you’re drawn to them and how you can contribute as a Key Account Manager - North of England. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Key Account Manager - North of England in Manchester
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Brown-Forman Corporation:When writing your cover letter, make sure to tailor your message specifically for Brown-Forman Corporation. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Brown-Forman Corporation
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Brown-Forman Corporation that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Brown-Forman Corporation that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Brown-Forman Corporation’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
