At a Glance
- Tasks: Lead shopper marketing strategies to connect iconic brands with major retailers.
- Company: Join Brown-Forman, a leader in the FMCG sector with a focus on innovation.
- Benefits: Enjoy equitable pay and premium benefits that support your lifestyle.
- Other info: Be part of a dynamic team with opportunities for professional growth.
- Why this job: Make a real impact by driving brand success in the grocery sector.
- Qualifications: FMCG experience, budget management, and strong relationship-building skills.
The predicted salary is between 60000 - 80000 £ per year.
Brown-Forman Corporation is seeking a senior member of the Customer Marketing team in the UK. This role focuses on bridging the gap between iconic brands and retailers such as Tesco and Morrisons, maximizing value through strategic marketing activations.
The ideal candidate will have relevant FMCG experience, managing budgets and activating brand strategies while ensuring strong customer relationships.
The company offers equitable pay and a range of premium benefits.
Senior Shopper Marketing Lead - Off-Trade (Grocery) in London employer: Brown-Forman Corporation
Brown-Forman Corporation is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration within the Customer Marketing team. Employees benefit from equitable pay, premium benefits, and ample opportunities for professional growth, all while working with iconic brands in a vibrant UK market. Join us to make a meaningful impact in the FMCG sector and build lasting relationships with leading retailers like Tesco and Morrisons.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Shopper Marketing Lead - Off-Trade (Grocery) in London
✨Tip Number 1
Network like a pro! Reach out to folks in the FMCG sector, especially those who work with brands and retailers. A friendly chat can open doors you didn’t even know existed.
✨Tip Number 2
Showcase your experience! When you get the chance to chat with potential employers, highlight your past successes in managing budgets and activating brand strategies. Make it clear how you can bring that expertise to their team.
✨Tip Number 3
Research is key! Dive deep into Brown-Forman’s brands and their marketing strategies. Knowing their products inside out will help you stand out during interviews and show your genuine interest.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows you’re serious about joining our team and helps us keep track of your application.
We think you need these skills to ace Senior Shopper Marketing Lead - Off-Trade (Grocery) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Shopper Marketing Lead. Highlight your FMCG experience and any relevant achievements that showcase your ability to manage budgets and activate brand strategies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for bridging the gap between brands and retailers. Share specific examples of past successes in similar roles to grab our attention.
Showcase Your Relationship Skills:Since this role involves building strong customer relationships, don’t forget to mention your interpersonal skills. Give examples of how you've successfully collaborated with retailers or partners in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Brown-Forman Corporation
✨Know Your Brands
Make sure you’re well-versed in the brands you'll be working with. Research their history, values, and recent marketing campaigns. This will not only show your passion but also help you discuss how you can bridge the gap between these brands and retailers effectively.
✨Understand the Retail Landscape
Familiarise yourself with the grocery retail environment in the UK, especially key players like Tesco and Morrisons. Be prepared to discuss current trends and challenges in the FMCG sector, as this knowledge will demonstrate your strategic thinking and relevance to the role.
✨Budget Management Skills
Since managing budgets is a crucial part of this role, come prepared with examples of how you've successfully managed budgets in previous positions. Highlight any specific strategies you used to maximise value and ROI in your marketing activations.
✨Build Rapport
Strong customer relationships are key in this role. Think of ways to showcase your interpersonal skills during the interview. Share examples of how you've built and maintained relationships with clients or retailers, and be ready to discuss how you would approach this in your new role.
