At a Glance
- Tasks: Maximise brand value and impact through strategic customer marketing initiatives.
- Company: Join Brown-Forman, a leading premium spirits company with a vibrant culture.
- Benefits: Competitive pay, premium benefits, and opportunities for personal and professional growth.
- Other info: Dynamic office environment in central London with flexible working options.
- Why this job: Be a key player in shaping impactful marketing strategies for top grocery customers.
- Qualifications: Experience in shopper marketing and strong relationship-building skills required.
The predicted salary is between 60000 - 80000 £ per year.
As a senior member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with key Grocery Customers. The role requires the ability to efficiently manage and prioritise your own workload within the assigned customers. Leadership will be required to identify the strategic growth opportunities which align with the overall business goals and seamlessly integrate with the other channels. This influential role requires the ability to build relationships across the business, collaborating with brand marketing, sales, supply chain, procurement, finance and category & insights teams, as well as form and cement strategic relationships with key grocery customers.
This is a role where you will need to be in the office 4 days a week with Fridays working from home. Our modern office is in Fitzrovia in central London.
What You Can Expect
- Value Creation
- Translate the brand proposition into customer marketing activations that grow the P&L for Brown-Forman and the customer, by collaborating with Brand Marketing to ensure the consumer proposition clearly links to shopper and customer propositions.
- Accountable for managing A&P and retail media budgets across customer marketing activations, ensuring resources are allocated against key brands and business growth drivers by aligning with Brand Marketing and Sales.
- Evaluate activations to ensure that they deliver against agreed KPIs, critical success factors and ROI. Apply customer-specific learnings and insights into the annual planning cycle.
- Strategic Relationships & Partnerships
- Maintain our leading position in brand activation within key Grocery customers.
- Develop key customer relationships with customer buying, category and marketing teams to ensure that our brand activations are the strongest within the category.
- Ensure you have a deep level of customer and shopper understanding to inform customers plans and take into consideration customer strategies and objectives.
- Partner with Brand Marketing to ensure the timely delivery of brand and customer executables to our Sales and National Account teams.
- Liaise with Account Managers on the execution of activation plans with an omni-channel approach.
- Work with the Sales and the Category teams to evaluate activations and make recommendations for any changes that might benefit further activation plans.
- Measures of Success
- Deliver the customer plans on time and on budget and ensure that they contribute to the overall delivery of the commercial target set by the company, measured through forecast review and actual EPOS performance.
- Activation delivery to the pre-agreed evaluation criteria from KPI’s and critical success factors.
- Personal performance measured through feedback, annual reviews and monthly check-ins.
- Drive for Results
- Support the Off Trade Channel Customer Marketing Controller in the development of the Grocery Customer Marketing strategy to deliver annual commercial targets versus the budget.
- Support the annual activation agenda for the Off Trade channel, aligning with business goals, setting customer activation direction and priorities.
- Understand the consumer and brand proposition for each brand in the portfolio, ensuring that each is brought to life through customer activation plans.
- Challenge agency partners to continue to deliver best in class customer activations which excites shoppers at the point of purchase.
- Actively and regularly visit the trade, and gain an in-depth understanding of the operational challenges of the Off Trade and in particular your customers.
- Lead & Inspire
- Be a champion for the Off Trade and for Customer Marketing - passionate to deliver best in class, premium Off Trade activations which meet the company’s requirements.
- Provide support to the Off Trade Channel Customer Marketing Controller, delivering against the key priorities across the portfolio and day to day support on key projects.
- Act as a role model of Brown-Forman values, lead a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued.
What You Bring to the Table
- Qualified in shopper / trade marketing, with prior relevant experience in FMCG / Spirits.
- Customer understanding and insight; must have developed JBPs and JMPs and bespoke activations within a Customer Marketing role.
- Demonstrated experience of working with customer media agencies to create impactful omnichannel shopper campaigns.
- Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
- Strong project and budget management.
- Excellent attention to detail and organisation skills.
- Good commercial acumen.
- Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth.
- Fluent English, both spoken and written.
What Makes You Unique
- Success for this position is dependent on a strong proactive drive to deliver results, excellence in communication and influencing skills and bold, enterprise-wide thinking, and partnering with people.
- Self-starter, with proven ability to identify issues and projects, plan and prioritise. Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines.
- Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
- Adaptable, flexible and resilient.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Senior Customer Marketing Manager Sainsbury's & Asda in London employer: Brown-Forman Corporation
Brown-Forman Corporation is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. Located in the United Kingdom, the company offers comprehensive benefits, opportunities for professional growth, and a supportive environment where your contributions are recognised and valued. Join us to be part of a global team that prioritises employee well-being and development, making every day at work meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager Sainsbury's & Asda in London
✨Show Your Creative Side
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We think you need these skills to ace Senior Customer Marketing Manager Sainsbury's & Asda in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brown-Forman Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brown-Forman Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brown-Forman Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brown-Forman Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brown-Forman Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
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At Brown-Forman Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
