At a Glance
- Tasks: Lead the marketing strategy for Jack Daniel's in the UK, shaping impactful storytelling.
- Company: Join the iconic Jack Daniel's brand under Brown-Forman, a leader in premium spirits.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment.
- Other info: Flexible working with 4 days in the office and Fridays at home.
- Why this job: Make your mark on a legendary brand while working in a fun, dynamic team.
- Qualifications: Senior-level marketing experience with a strong grasp of UK media and culture.
The predicted salary is between 50000 - 60000 € per year.
At Jack Daniel’s UK, we live by a maverick mantra - living life on your own terms. Working on one of the world’s most iconic brands is purposeful, fun, and deeply rewarding.
You will lead the paid, earned, and owned communications agenda for Jack Daniel’s in the UK, the brand’s largest market outside the US. You will shape how Jack Daniel’s shows up culturally, socially, and in media, ensuring our storytelling is distinctive, meaningful, and commercially impactful. This is a Maternity Cover for 12-14 months. The working style for this role is 4 days a week in the office with Fridays at home.
What You Can Expect- Develop and own the UK communications strategy across PR, earned media, social, influencer, and partnerships
- Lead and orchestrate the Jack Daniel’s integrated communications brief
- Partner with the media agency to optimise channel mix, investment decisions, and effectiveness (MMM)
- Establish and embed the new That’s What Makes Jack, JACK integrated campaign
- Oversee and amplify key partnerships (e.g. Revive Live)
- Translate brand positioning into culturally relevant storytelling that reinforces Jack Daniel’s premium credentials
- Track performance, analyse results, and optimise based on insight
- Analyse market trends and competitor movements to inform strategy
- Lead and orchestrate the Jack Daniel’s annual Brand Planning process, ensuring strategic alignment with commercial objectives
- Partner closely with Sales, Insights, Customer Marketing, and Finance to translate brand strategies into actionable commercial plans
- Manage A&P budgets, tracking, and spend management
- Build strategic relationships with the Global Team
- Coach junior members of the team
- Senior-level marketing background with a proven track record in fully integrated campaigns
- Strong understanding of UK media, culture, and creator ecosystems
- Demonstrated success in brand strategy, campaign development, and digital/social media
- Experience in spirits or FMCG is required
- Strong agency and cross-functional management skills
- Strategic thinker with the ability to translate global strategy into local execution
- Commercially minded with experience driving revenue-generating initiatives
- Excellent planning, operational, and budget management skills
- Strong storytelling ability and communication skills (written, verbal, presentation)
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Marketing Manager Jack Daniel's UK Maternity Cover in London employer: Brown-Forman Corporation
At Brown-Forman, we pride ourselves on fostering a vibrant work culture that champions creativity and collaboration, making it an exceptional employer for those seeking meaningful roles. As the Marketing Manager for Jack Daniel's UK, you will not only lead impactful campaigns for one of the world's most iconic brands but also benefit from a supportive environment that prioritises personal and professional growth, equitable pay, and a premium employee experience. With flexible working arrangements and a commitment to teamwork, you'll find a place where your contributions are valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Jack Daniel's UK Maternity Cover in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Jack Daniel's or Brown-Forman. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers, weave in examples of how you've created impactful campaigns. Make it relatable and memorable – after all, they want to see how you can bring Jack Daniel's story to life.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Keep an eye on our website and apply as soon as you see something that fits. The early bird catches the worm, right?
✨Tip Number 4
Prepare for the interview like it’s the Super Bowl! Research Jack Daniel's brand values and recent campaigns. Show them you’re not just another candidate; you’re someone who truly gets what they stand for and can contribute to their legacy.
We think you need these skills to ace Marketing Manager Jack Daniel's UK Maternity Cover in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role at Jack Daniel's. Highlight your experience with integrated campaigns and your understanding of UK media and culture. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Jack Daniel's brand and how you can contribute to our storytelling. Keep it engaging and relevant to the role.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your success in brand strategy and campaign development. Numbers and results speak volumes, so don’t hold back!
Apply Through Our Website:For the best chance of success, make sure to apply through our website. It’s the easiest way for us to review your application and get you into the process. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Brown-Forman Corporation
✨Know Your Brand Inside Out
Before the interview, dive deep into Jack Daniel's history, values, and current marketing strategies. Familiarise yourself with their recent campaigns and how they resonate with UK culture. This will not only show your passion for the brand but also help you discuss how you can contribute to their storytelling.
✨Showcase Your Integrated Campaign Experience
Prepare specific examples of fully integrated campaigns you've led in the past. Be ready to discuss your role in these projects, the challenges you faced, and the results achieved. This will demonstrate your capability to manage the communications agenda effectively.
✨Understand the Market Landscape
Research current trends in the spirits and FMCG sectors, especially within the UK market. Be prepared to discuss how these trends could influence Jack Daniel's marketing strategy. This shows that you're not just a marketer but a strategic thinker who can adapt to changing environments.
✨Engage with Questions
Prepare thoughtful questions about the role, team dynamics, and future campaigns. This not only shows your interest but also gives you insight into whether the company culture aligns with your values. Remember, interviews are a two-way street!
