At a Glance
- Tasks: Lead the transformation of marketing through AI, optimising processes and driving innovation.
- Company: Join a global leader in consumer goods with a focus on cutting-edge technology.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative culture that values curiosity and innovation.
- Why this job: Shape the future of marketing with AI and make a real impact on global brands.
- Qualifications: 12+ years in marketing leadership, tech-savvy, and strong analytical skills.
The Marketing Director, Global AI Excellence, plays a critical role in driving the strategic transformation of our marketing organization by leveraging advanced Artificial Intelligence. This role is responsible for defining how the company utilizes AI across the entire marketing ecosystem, evaluating and optimizing our current marketing technology (MarTech) stack, leveraging our enterprise investments in AI and deeply understanding our end-to-end marketing operating processes to embed AI-driven efficiencies.
The role will collaborate cross-functionally to identify automation and enhancement opportunities, refine existing workflows, and shape the enterprise-wide marketing AI strategy. This role requires a marketer who is tech-forward, process-obsessed, business savvy, and a champion for future-proofing our global brands.
What You Can Expect:- Marketing AI Strategy & Process Enablement
- AI Vision & Integration: Develops and implements a comprehensive marketing AI strategy that aligns with the company's long term objectives, marketing priorities and AI Strategy.
- Operating Process Optimization: Maps and deeply analyzes core marketing processes (brand planning, briefing, campaign development, media planning, communications, measurement), identifying and documenting where AI workflow transformation can have the highest leverage.
- Workflow Transformation: Architects & deploys AI-driven workflows that augment processes, creativity, streamline collaboration, reduce time-to-market and drive material cost efficiencies or productivity gains.
- Change Management: Is a thought leader within and member of the cross-functional AI COE, collaborating with existing squads, coaches & partnering the Marketing Leadership to drive the organizational shift required to adopt AI tools seamlessly, establishing best practices, governance structures, and training frameworks across the marketing organisation.
- Unlocking Partners Capability
- Agency Capabilities: Conduct a comprehensive audit and continuous assessment of the agency ecosystem’s AI capabilities and maturity. Partner to harness their AI capabilities to drive material cost efficiencies in content production, collaboration, planning & time-to-market.
- Technology partners: Continuously evaluates the existing MarTech stack alongside emerging market trends and other vendors, to identify capability gaps and opportunities to deploy in the marketing function and practices.
- Data: Partners with IT, Data Science, and Brand Analytics to ensure the foundational data architecture effectively supports development of knowledge bases and applications.
- Vendor & Tool Management: Collaborates with IT in the evaluation, piloting, and rollout of enterprise marketing AI tools (e.g., generative AI, automated performance dashboards utilizing enterprise approved tools & dedicated marketing vendors).
- COE Liaison & Adoption: Serves as the primary marketing ambassador to the Enterprise AI COE; operationalizes corporate AI governance, ethical standards, and data privacy policies directly into marketing team behaviors and campaign execution.
- Cross-Functional Collaboration, Communication & Change Management
- Strategic Partnerships: Partners with cross-functional teams (Global Brand Leaders, ICX, I&P, Legal, IT, and R&D) to co-create AI pilot programs and scale successful initiatives globally (i.e. leveraging consumer & media data for AI-driven personalisation).
- Communication: Effectively communicates the Marketing AI roadmap, marketing partners & vendor capabilities, and pilot performance metrics to both internal marketing teams and executive leadership.
- Inspirational Leadership: Inspires marketing teams and functions across the wider organisation to engage and adopt change at scale.
- Education & Experience: Bachelor's Degree required; MBA or advanced degree in Business, Marketing, or Technology preferred, alongside 12+ years of marketing leadership experience.
- Process Expertise: Deep operational understanding of end-to-end marketing lifecycles (specifically brand strategy, creative production, media planning, and campaign measurement) within a matrixed corporate structure.
- Tech-Forward Marketer: Proven track record of successfully identifying, piloting, and scaling emerging technologies or MarTech platforms within a large enterprise.
- Strategic & Analytical Thinking: Exceptional strategic thinking and problem-solving abilities, with a strong knack for translating complex technical capabilities into practical marketing applications.
- Global Perspective: Both US and International experience, with a proven ability to collaborate effectively across different cultures, time zones, and global markets.
- Ability to build relationships & Influence: Excellent interpersonal and communication skills, with a demonstrated ability to influence across the organization, achieve buy-in & guide teams through adopting new practices and ways of working.
- AI Subject Matter Expertise: Direct experience implementing generative AI, machine learning, or automated workflow tools within a CPG marketing function or digital agency.
- CPG & Premium Brand Stewardship: Marketing experience within a large multinational consumer packaged goods (CPG), spirits, or premium lifestyle brand environment.
- Curiosity & Innovation: Champions a culture of curiosity, rapid experimentation, continuous learning, and responsible experimentation.
Marketing Director Global AI Enablement in London employer: Brown-Forman Corporation
Brown-Forman Corporation is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. Located in the United Kingdom, the company offers comprehensive benefits, opportunities for professional growth, and a supportive environment where your contributions are recognised and valued. Join us to be part of a global team that prioritises employee well-being and development, making every day at work meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director Global AI Enablement in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brown-Forman Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brown-Forman Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brown-Forman Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brown-Forman Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director Global AI Enablement in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brown-Forman Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brown-Forman Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brown-Forman Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brown-Forman Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brown-Forman Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brown-Forman Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
