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For Companies At a Glance
- Tasks: Lead global brand strategy for Benriach scotch & Slane Irish whiskey.
- Company: Join Brown-Forman, a premium spirits company with a focus on growth.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment.
- Other info: Collaborative culture that values teamwork and personal growth.
- Why this job: Make a real impact in the luxury spirits market with innovative strategies.
- Qualifications: 10+ years in brand marketing with strong financial acumen.
The predicted salary is between 80000 - 100000 £ per year.
Meaningful Work From Day One
Lead the global brand strategy to drive long term growth for Benriach scotch & Slane Irish whiskey. Define & execute comprehensive marketing plans across both key pillars of range architecture and global content strategy. This position will be the brand custodian monitoring growth and performance across key geographies and providing thought leadership for long term growth. Internally your title will be Senior Global Brand Manager - Benriach & Slane. The working style for this role will be 4 days a week in the office and Fridays at home.
What You Can Expect
- Help develop and lead the articulation and development of long term vision and roadmap for Benriach & Slane
- Lead the development and execution of annual global brand plans. Own and deliver the global brand playbooks
- Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning
- Define Long term Brand architecture and innovation pipeline in line with brand and market ambitions.
- Lead the global content strategy including PR & social for both Slane & Benriach development and execution.
- Owns the global e-commerce channel strategy, defining execution standards for key partners to maximize conversion and brand presence.
- Work closely with Finance partner and markets to ensure the execution of pricing strategy to drive long term value growth
- Manage the marketing budget to ensure effective resource allocation and profitable growth
- Cultivates strong relationships with senior internal stakeholders (e.g., sales leadership, regional marketing, local marketing) to ensure seamless global execution.
- Work closely with Global advocacy manager on deployment of brand spokespeople
What You Bring to the Table
- 10 years+ brand marketing experience, preferably working in global roles
- Demonstrated ability to develop and implement complex, long-term global brand strategies.
- Strong financial acumen including P&L management, budget ownership, and resource allocation.
- Highly developed influencing, presentation, and negotiation skills to gain buy-in from senior leadership globally.
- Proven ability to lead innovation processes from market insight and ideation through to successful global product launch.
- Comprehensive knowledge of integrated marketing principles (paid, PR, digital, experiential).
What Makes You Unique
- Experience managing a super premium / luxury brand
- Deep appreciation and understanding of cultural nuances and market dynamics across key international markets.
- Strong understanding of digital/modern media marketing
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Head of Marketing- Benriach & Slane in London employer: Brown-Forman Corporation
Contact Detail:
Brown-Forman Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing- Benriach & Slane in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Brown-Forman. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Show them you’re not just about the numbers but also about fitting into their team and vision.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Head of Marketing. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Head of Marketing- Benriach & Slane in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in global brand strategy and how it aligns with Benriach and Slane's vision. We want to see how you can bring your unique flair to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've driven growth and managed budgets in previous roles. We love seeing tangible results that reflect your impact.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for premium brands and how you connect with cultural nuances in marketing.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to review your application and get you on the path to joining our fantastic team at Brown-Forman!
How to prepare for a job interview at Brown-Forman Corporation
✨Know Your Brands Inside Out
Before the interview, dive deep into Benriach and Slane. Understand their brand stories, unique selling points, and market positioning. This knowledge will help you articulate how your experience aligns with their vision and demonstrate your passion for the brands.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed long-term brand strategies in previous roles. Highlight your ability to analyse market trends and consumer insights, and how these have influenced your marketing decisions.
✨Demonstrate Financial Acumen
Since this role involves budget management and P&L oversight, be ready to discuss your experience with financial planning and resource allocation. Bring examples of how you've maximised growth while managing costs effectively.
✨Build Relationships with Stakeholders
Emphasise your experience in cultivating relationships with senior stakeholders. Prepare anecdotes that showcase your influencing and negotiation skills, particularly in a global context, as this will be crucial for seamless execution across markets.