At a Glance
- Tasks: Lead global communications strategy and create impactful campaigns for a premium rum brand.
- Company: Join Brown-Forman, a leader in the spirits industry with a focus on growth and teamwork.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible work schedule with remote Fridays.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the narrative of a luxury brand and make a global impact from day one.
- Qualifications: 6+ years in global communications with experience in luxury goods and digital marketing.
The predicted salary is between 51750 - 63250 £ per year.
Quote from Hiring Manager
This is a pivotal role where you will elevate the global presence and narrative of Diplomatico, a leading super-premium rum from Venezuela.
You will create culturally relevant, earned-media-first campaigns.
You'll be instrumental in shaping how the world perceives our brand, driving integrated communications that reinforce our heritage and craftsmanship across every global touchpoint.
Meaningful Work From Day One
You will orchestrate Diplomatico's holistic global communications strategy, focusing on building brand fame and cultural relevance to drive desirability.
This strategic role is responsible for translating the brand's heritage into a modern, compelling narrative that cuts through the noise and reinforces our brand positioning.
The working style is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home.
Internally your title will be Global Brand Manager – (Communication Lead), Diplomatico.
- What You Can Expect
- Lead the development and execution of the global communications strategy and integrated media plans.
- Serve as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).
- Spearhead the global planning, execution, and optimization of integrated marketing campaigns across diverse channels.
- Provide visionary guidance for the global adaptation and creation of all advertising creative and content strategies.
- Oversee the performance measurement and analysis of all global communications initiatives, driving continuous optimization.
- Manage Diplomatico's global brand reputation, including the development of strategic crisis communications plans.
- Foster seamless cross‑functional collaboration with market teams, product development, insights and sales to support business growth.
- Manage the dedicated global communications budget, ensuring efficient resource allocation to maximize impact.
- Champion Diplomatico's distinct brand voice and ensure strict adherence to brand guidelines and legal compliance.
What You Bring To The Table
- Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.
- Proven ability to lead and manage multiple external agencies and drive integrated execution.
- Deep and current understanding of the evolving global media landscape, specifically how to leverage digital and influencer channels to generate cultural momentum.
- Demonstrated experience in crafting compelling narratives and guiding premium content creation for a global consumer audience.
- Strong analytical skills to interpret complex communication data and drive measurable performance optimization.
- Demonstrated ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.
- What Makes You Unique
- Experience with luxury goods or luxury wine and spirits – either in agency or on the brand side.
- Experience leading communications for a brand that achieved outsized growth through disruptive, non‑traditional marketing.
- Demonstrated ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.
Who We Are
We believe great people build great brands.
And we know there is Nothing Better in the Market than a career at Brown‑Forman.
Being a part of Brown‑Forman means you will grow both personally and professionally.
You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Equal Employment Opportunity Statement
Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment.
It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
- Business Area: Global Marketing | Function: Marketing
Global Communication Lead Diplomatico in London employer: Brown-Forman Corporation
Brown-Forman Corporation is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the vibrant Liverpool area. Employees benefit from comprehensive growth opportunities, competitive compensation, and the chance to represent iconic brands in a thriving market, making it a rewarding place for those passionate about premium spirits and relationship building.
StudySmarter Expert Advice🤫
We think this is how you could land Global Communication Lead Diplomatico in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brown-Forman Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brown-Forman Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brown-Forman Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brown-Forman Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Communication Lead Diplomatico in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brown-Forman Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brown-Forman Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brown-Forman Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brown-Forman Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brown-Forman Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brown-Forman Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
