At a Glance
- Tasks: Lead global brand strategy for Woodford Reserve and Old Forester, driving growth and innovation.
- Company: Join Brown-Forman, a premium spirits company with a focus on teamwork and personal growth.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment.
- Other info: Work in a modern office in central London with flexible remote options.
- Why this job: Make an impact in the luxury brand market while collaborating with global teams.
- Qualifications: 7+ years in brand marketing with strong financial and strategic skills.
The predicted salary is between 59400 - 72600 £ per year.
The Global Brand Manager is a key member of the Super Premium American Whiskey (SPAW) leadership team. Working closely with the Global Brand Director, they are responsible for assisting in the development and deployment of the global brand business strategy for the company’s SPAW portfolio, encompassing Woodford Reserve and Old Forester.
Work scope includes:
- Brand & portfolio support for international markets
- Brand equity stewardship
- Annual strategic plan development
- Lead advocacy strategy, planning and execution
- Strategies and initiatives that achieve short and long term brand and business growth objectives
This role serves as the primary daily contact for international markets and partners with the Global Brand Director on key initiatives such as advocacy, partnerships, and creative.
The working style for this role is 4 days a week out of our modern office in Fitrovia in central London with Fridays working from home.
What You Can Expect
- Lead the development and execution of annual global brand plans.
- Own and deliver the global brand playbooks and develop agendas and lead global all-calls.
- Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning.
- Support international markets in adopting and implementing the Woodford Reserve Global Acceleration Roadmap & principles.
- Support the development of Brand architecture and innovation pipeline in line with brand and market ambitions.
- Support the development of communications, eCommerce, education and advocacy program toolkits that support the needs of all markets.
- Work closely with Finance partner and markets to ensure the execution of pricing strategy to drive long term value growth.
- Work closely with the Global Brand Director to manage the marketing budget to ensure effective resource allocation and profitable growth.
- Work closely with Global advocacy manager and deployment of key global advocacy programs.
- Cultivates strong relationships with internal stakeholders (e.g., sales leadership, regional marketing, local marketing) to ensure seamless global execution.
What You Bring to the Table
- 7 years+ brand marketing experience, preferably working in global roles.
- Demonstrated ability to develop and implement complex, long-term global brand strategies & plans.
- Strong financial acumen including P&L management, budget ownership, and resource allocation.
- Highly developed influencing, presentation, and negotiation skills to gain buy-in from global stakeholders.
- Proven ability to work through innovation processes from market insight and ideation through to successful global product launch.
- Experience managing external agencies and partners.
- Strong verbal and written communication skills.
- Ability and willingness to travel internationally as required.
What Makes You Unique
- Experience managing a super premium / luxury brand.
- Understanding of digital / modern media marketing.
- Deep appreciation and understanding of cultural nuances and market dynamics across key international markets.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Global Brand Manager - Woodford Reserve and Old Forester - 12 Month Fixed Term Contract in London employer: Brown-Forman Corporation
Brown-Forman Corporation is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. Located in the United Kingdom, the company offers comprehensive benefits, opportunities for professional growth, and a supportive environment where your contributions are recognised and valued. Join us to be part of a global team that prioritises employee well-being and development, making every day at work meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Manager - Woodford Reserve and Old Forester - 12 Month Fixed Term Contract in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Global Brand Manager - Woodford Reserve and Old Forester - 12 Month Fixed Term Contract in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Brown-Forman Corporation from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Brown-Forman Corporation specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Brown-Forman Corporation
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Brown-Forman Corporation, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Brown-Forman Corporation you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Brown-Forman Corporation that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Brown-Forman Corporation, so think on your feet and don't hesitate to showcase your creativity!
