At a Glance
- Tasks: Bridge iconic brands with retail, creating engaging shopper journeys.
- Company: Join Brown-Forman, a leading premium spirits company with a vibrant culture.
- Benefits: Enjoy competitive pay, hybrid work, and a supportive environment for growth.
- Other info: Dynamic role with opportunities to innovate and build influential relationships.
- Why this job: Make a real impact in marketing while collaborating with creative teams.
- Qualifications: Passion for marketing, strong communication skills, and project management experience.
The predicted salary is between 54000 - 66000 £ per year.
This is a pivotal role where you get to bridge the gap between our iconic brands and the retail shelf. You’ll have the unique opportunity to work on the shopper journey for key Grocery customers — creating omnichannel experiences that turn shoppers into brand advocates.
As a Customer Marketing Manager, you will join a high-energy, creative team dedicated to bringing the Brown-Forman portfolio to life, moving beyond traditional trade marketing to deliver truly integrated, through-the-line (TTL) campaigns. This role is built on radical collaboration. You will work hand-in-hand with Sales, Brand, Agencies to ensure our brands are executed with consistency and creative flair. The collaboration will involve some aspects of creative development, in-store focused media planning, onsite activity planning and execution which aligns with a customer fascia/retailer approach. The role requires the ability to efficiently manage and prioritise your workload within the assigned channel/group of customers. This is an office/hybrid role (4 days a week at the office and Fridays working from home).
What You Can Expect
- Strategic Activation: Helping to develop tailored activation calendars that align with both retailer strategies and our brand goals.
- Omnichannel Excellence: Collaborate with sales and brand teams to create seamless shopper journeys across physical stores, retailer websites, and app ecosystems.
- Commercial Impact: Support the delivery of financial targets and contribute to monthly business reviews, identifying risks and opportunities within your specific accounts.
- Cross-Functional Collaboration: Work closely with the Customer media teams on media planning and creative development to ensure brand consistency while meeting specific retailer 'fascia' requirements.
- Insight-Led Planning: Utilize Brand, Shopper and Category insights to inform situation analyses, ensuring every activation is designed to unlock value growth and solve customer challenges.
- Performance Tracking: Own the pre- and post-evaluation of activations, measuring success against KPIs and ROI to drive continuous improvement and 'pioneer' new ways of working.
- Relationship Management: Build strong, influential relationships with sales teams, retail buyers and marketing contacts internally & externally.
- Fast paced environment: Managing multiple projects and stakeholders, often to condensed timelines.
What You Bring to the Table
- Interest and engagement in learning and understanding the grocery retailer environment.
- Effective time management, project management and organisational skills.
- Demonstrable creative flair, with a passion for marketing and trialling new initiatives.
- Excellent commercial acumen.
- Ability to use information, data and insights to create new ideas and recommendations.
- Excellent presentation and communication skills.
- Self-starter, with proven ability to plan and prioritise.
- Collaborative team player.
- Strong presentation skills, with the ability to influence both internal stakeholders and external retail partners.
- Effective communication skills, to share and collaborate with both internal and external stakeholders.
- Attention to detail, spending every pound like your own and eye for creative details.
What Makes You Unique
- Success for this position is dependent on a strong proactive drive to deliver results, excellence in communication and influencing skills and bold, enterprise-wide thinking, and partnering with people.
- Self-starter, with proven ability to identify issues and projects, plan and prioritise. Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines.
- Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
- Adaptable, flexible and resilient.
Who We Are
We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Customer Marketing Manager Off Trade Wholesale & Convenience in London employer: Brown-Forman Corporation
Brown-Forman Corporation is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the vibrant Liverpool area. Employees benefit from comprehensive growth opportunities, competitive compensation, and the chance to represent iconic brands in a thriving market, making it a rewarding place for those passionate about premium spirits and relationship building.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager Off Trade Wholesale & Convenience in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brown-Forman Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brown-Forman Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brown-Forman Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brown-Forman Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Manager Off Trade Wholesale & Convenience in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brown-Forman Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brown-Forman Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brown-Forman Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brown-Forman Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brown-Forman Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brown-Forman Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
