At a Glance
- Tasks: Maximise brand value through shopper activations and manage budgets for impactful campaigns.
- Company: Join Brown-Forman, a leading corporation in the beverage industry.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Opportunity to drive growth in a collaborative and fast-paced setting.
- Why this job: Lead innovative marketing strategies and build strong relationships with key retailers.
- Qualifications: Experience in customer marketing and strong relationship-building skills required.
The predicted salary is between 60000 - 80000 £ per year.
Brown‑Forman Corporation in the United Kingdom seeks a senior Customer Marketing professional to maximise value for our brands with grocery customers.
You will translate brand propositions into shopper activations, manage budgets, and ensure activations deliver ROI.
You will build strong relationships with key retailers and align with Brand Marketing and Sales to drive growth.
Candidate will lead omni‑channel campaigns, apply customer insights to plans and maintain timely, on‑budget delivery #J-18808-Ljbffr
Senior Shopper Marketing Lead — UK Grocery in Cardiff employer: Brown-Forman Corporation
Brown-Forman Corporation is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. Located in the United Kingdom, the company offers comprehensive benefits, opportunities for professional growth, and a supportive environment where your contributions are recognised and valued. Join us to be part of a global team that prioritises employee well-being and development, making every day at work meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Shopper Marketing Lead — UK Grocery in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brown-Forman Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brown-Forman Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brown-Forman Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brown-Forman Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Shopper Marketing Lead — UK Grocery in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brown-Forman Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brown-Forman Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brown-Forman Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brown-Forman Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brown-Forman Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brown-Forman Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
