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- Tasks: Build strong partnerships with on-trade venues and drive sales for premium brands.
- Company: Join Brown-Forman, a leader in the premium spirits industry.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work culture.
- Why this job: Make an impact in a high-profile sales role with luxury brands.
- Qualifications: Experience in sales, knowledge of premium spirits, and strong networking skills.
- Other info: 12-month maternity cover with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
This role is a high profile sales role within the on-trade sales function of Brown-Forman, driving mutually beneficial business partnerships with independent on-trade partners in order to deliver the strategic business priorities of the Brown-Forman signature brand portfolio. This role provides the right candidate the exciting opportunity to specialise within the On Trade arena and work with an enviable portfolio of Brown-Forman’s signature brands.
With support from the Signature Account Manager, the Senior Account Exec and the wider Brown-Forman Team you will take on the responsibility of crafting and delivering bespoke sales and activation plans working with some of the most influential on-trade venues in the world. Pivotal to this role will be a proven track record of personal accomplishment within a luxury FMCG environment, a high level of understanding of sales and advocacy, as well as the ability to drive a premium portfolio with a long term strategy. You will have the ability to establish and maintain an effective network within the sector at a local level and the tenacity to identify and seize genuine opportunity. This is a 12 month maternity cover role.
What You Can Expect
- Develop and evolve first class business relationships with all customers
- Regular Trade Visits and attendance of relevant customer meetings
- Develop and execute time bound work plan of Customer meetings including account visits plan uploaded to the Salesforce platform
- Work with Customer to agree and deliver Joint Business Plans
- Detect areas of opportunity and new openings to approach and sign up to build our portfolio
- Build strong internal relationships across Brown-Forman’s UK operation
- Work with the brand teams, category insights, finance and supply chain teams among others to effectively deliver growth and business development within defined venues
- Be a key On-Trade point of contact for the business attending events and building key relationships at appropriate events and activities on territory
- Lead by example in line with Brown-Forman Corporate and Social responsibility guidelines
Commercial & Strategic Planning
- Create robust Joint Business Plans with defined customers
- Demonstrate volume and value growth YoY in line with key KPIs
- Negotiate and renew annual and seasonal commercial agreements with account(s)
- Manage budget for your account base to exceed objectives
- Sign up new business that are good fit for our Signature portfolio - Focus on Brand building
- Utilise data and work with the On Trade Category & Trade Marketing team to proactively maximise opportunities
- Increase Distribution, Visibility, Advocacy & Activation for BF´s signature portfolio
- Regularly review portfolio of accounts to further drive KPIs (Distribution, Visibility, Advocacy & Activation)
- Utilise the CRM system fully
- Comply with all sales processes and tools
Operative Processes
- Gain listings of products and ensure the brand availability according to our picture of success
- Maximize the prominence of our brands at each venue
- Develop and execute experiences and/or brand activities that encourage trial and uptake
- Present products and advocacy plans to key customer personnel
- Ensure each customer receives the correct level and service of brand and category education
- Execute, manage and evaluate incentive plans for staff and account owners
- Ensure that the pricing strategy of our brands is correctly implemented in each account
- Effective planning and control of the company's budget and resources
- Daily/ Weekly update of the information of all accounts in the systems
- Monitoring and reporting of own activities and competition
- Monitoring and complying with administrative activities of the channel
What You Bring to the Table
- Specific knowledge of the London On Trade
- Established network within London On Trade
- Understanding of Route To Market and wider On Trade dynamics
- Knowledge of premium spirits categories and brand education
- Stand out, progressive sales experience
- Ability to quickly unlock insights from data and use them to drive growth with accounts
- Depth of experience in customer negotiations at key account level
- Strong Business Acumen, P&L experience
What Makes You Unique
- Prior Experience with other luxury FMCG industries
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Prestige Account Executive - Restaurant - Maternity Cover employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Prestige Account Executive - Restaurant - Maternity Cover
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out to folks on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or clients, let your true self shine through. They want to see how you fit into their team, so be genuine and enthusiastic about what you can bring to the table.
✨Tip Number 3
Prepare for those interviews! Research the company and its products inside out. Be ready to discuss how your experience aligns with their goals, especially in the luxury FMCG space. Confidence is key, so practice your pitch until it feels natural.
✨Tip Number 4
Don’t forget to follow up! After meetings or interviews, send a quick thank-you note. It shows your appreciation and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate your interest in the role and the company.
We think you need these skills to ace Prestige Account Executive - Restaurant - Maternity Cover
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Prestige Account Executive role. Highlight your experience in luxury FMCG and any relevant sales achievements that align with what we’re looking for.
Showcase Your Network: If you’ve got an established network within the London On Trade, flaunt it! Mention specific connections or partnerships that could benefit Brown-Forman and demonstrate your understanding of the market.
Be Data-Driven: We love numbers! Use data to back up your claims about past successes. Whether it’s growth percentages or successful campaigns, showing how you’ve used insights to drive results will make you stand out.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brands
Before the interview, dive deep into Brown-Forman's signature brands. Understand their unique selling points and how they fit into the luxury FMCG market. This knowledge will help you demonstrate your passion for the products and show that you're ready to advocate for them.
✨Showcase Your Network
Highlight your established connections within the London On Trade. Be prepared to discuss how these relationships can benefit Brown-Forman. Sharing specific examples of past collaborations can illustrate your ability to build and maintain strong business partnerships.
✨Prepare for Data Discussions
Brush up on your data analysis skills. Be ready to talk about how you've used insights from data to drive growth in previous roles. This is crucial for demonstrating your understanding of KPIs and how you can leverage them to achieve success in this role.
✨Practice Your Negotiation Skills
Since this role involves customer negotiations, practice articulating your negotiation strategies. Think of scenarios where you've successfully negotiated agreements in the past and be ready to share those experiences. This will showcase your strong business acumen and ability to drive results.
