At a Glance
- Tasks: Lead Jack Daniel's UK marketing strategy and create impactful storytelling.
- Company: Join a premium spirits company with a commitment to equality and diversity.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible work schedule.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Shape a globally recognised brand and make a real impact in the spirits industry.
- Qualifications: Senior marketing experience with a strong grasp of UK media and culture.
The predicted salary is between 50000 - 60000 € per year.
As Marketing Manager, you will lead the paid, earned, and owned communications agenda for Jack Daniel’s in the UK, the brand’s largest market outside the US. You will shape how Jack Daniel’s shows up culturally, socially, and in media, ensuring our storytelling is distinctive, meaningful, and commercially impactful. This is a Maternity Cover for 12‑14 months. The working style for this role is 4 days a week in the office with Fridays at home.
What You Can Expect
- Develop and own the UK communications strategy across PR, earned media, social, influencer, and partnerships
- Lead and orchestrate the Jack Daniel’s integrated communications brief
- Partner with the media agency to optimise channel mix, investment decisions, and effectiveness (MMM)
- Establish and embed the new That’s What Makes Jack, JACK integrated campaign
- Oversee and amplify key partnerships (e.g. Revive Live)
- Translate brand positioning into culturally relevant storytelling that reinforces Jack Daniel’s premium credentials
- Track performance, analyse results, and optimise based on insight
- Analyse market trends and competitor movements to inform strategy
- Lead and orchestrate the Jack Daniel’s annual Brand Planning process, ensuring strategic alignment with commercial objectives
- Partner closely with Sales, Insights, Customer Marketing, and Finance to translate brand strategies into actionable commercial plans
- Manage A&P budgets, tracking, and spend management
- Build strategic relationships with the Global Team
- Coach junior members of the team
What You Bring to the Table
- Senior‑level marketing background with a proven track record in fully integrated campaigns
- Strong understanding of UK media, culture, and creator ecosystems
- Demonstrated success in brand strategy, campaign development, and digital/social media
- Experience in spirits or FMCG is required
- Strong agency and cross‑functional management skills
- Strategic thinker with the ability to translate global strategy into local execution
- Commercially minded with experience driving revenue‑generating initiatives
- Excellent planning, operational, and budget management skills
- Strong storytelling ability and communication skills (written, verbal, presentation)
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment.
Marketing Manager Jack Daniel's UK Maternity Cover employer: Brown-Forman Australia Pty. Ltd.
At Brown-Forman, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As the Marketing Manager for Jack Daniel's UK, you will enjoy a flexible working arrangement with four days in the office and Fridays at home, alongside competitive pay and premium benefits that reflect our commitment to employee well-being and growth. Join us in shaping culturally relevant storytelling for one of the world's most iconic brands while benefiting from a supportive environment that champions diversity and inclusion.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Jack Daniel's UK Maternity Cover
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into Jack Daniel's or similar brands. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your storytelling skills! Prepare a few examples of how you've successfully translated brand strategies into impactful campaigns. This will help you stand out during interviews and showcase your fit for the role.
✨Tip Number 3
Stay updated on market trends! Keep an eye on what’s happening in the spirits and FMCG sectors. Being able to discuss current events and competitor movements will show that you're not just passionate but also informed.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team at Brown-Forman.
We think you need these skills to ace Marketing Manager Jack Daniel's UK Maternity Cover
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with integrated campaigns and your understanding of the UK media landscape. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Jack Daniel's and how you can contribute to our storytelling. Keep it engaging and relevant to the role.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your success in brand strategy and campaign development. Numbers and results speak volumes, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into Jack Daniel's history, values, and recent campaigns. Understand their unique storytelling approach and how they connect with UK culture. This will help you demonstrate your passion for the brand and show that you're ready to lead their communications strategy.
✨Showcase Your Integrated Campaign Experience
Be prepared to discuss specific examples of integrated marketing campaigns you've led. Highlight your role in developing strategies across PR, social media, and partnerships. Use metrics to illustrate your success and how your efforts drove revenue or engagement.
✨Understand the Market Landscape
Research current trends in the spirits industry and the competitive landscape. Be ready to discuss how these insights can inform Jack Daniel's strategy. This shows that you’re not just a marketer but a strategic thinker who can adapt to market changes.
✨Prepare Thoughtful Questions
Think of insightful questions to ask during the interview. Inquire about the team dynamics, the challenges they face in the UK market, or how they measure the success of their campaigns. This demonstrates your genuine interest in the role and helps you assess if it's the right fit for you.
