At a Glance
- Tasks: Drive brand growth through innovative customer marketing strategies and impactful activations.
- Company: Join Brown-Forman, a leader in the beverage industry with a focus on personal and professional growth.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for career advancement.
- Other info: Work in a vibrant office in central London with a collaborative team culture.
- Why this job: Make a real impact by building strategic relationships and driving brand success in key grocery markets.
- Qualifications: Proven experience in customer marketing and strong relationship-building skills.
The predicted salary is between 60000 - 80000 £ per year.
Senior Customer Marketing Manager Sainsbury's & Asda We believe great people build great brands.
And we know there is Nothing Better in the Market than a career at Brown-Forman.
Being a part of Brown-Forman means you will grow both personally and professionally.
You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Meaningful Work from Day One As a senior member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with key Grocery Customers.
The role requires the ability to efficiently manage and prioritise your own workload within the assigned customers.
Leadership will be required to identify the strategic growth opportunities which align with the overall business goals and seamlessly integrate with the other channels.
This influential role requires the ability to build relationships across the business, collaborating with brand marketing, sales, supply chain, procurement, finance and category & insights teams, as well as form and cement strategic relationships with key grocery customers.
This is a role where you will need to be in the office 4 days a week with Fridays working from home.
Our modern office is in Fitzrovia in central London.
What You Can Expect Value Creation Translate the brand proposition into customer marketing activations that grow the P&L for Brown-Forman and the customer, by collaborating with Brand Marketing to ensure the consumer proposition clearly links to shopper and customer propositions.
Accountable for managing A&P and retail media budgets across customer marketing activations, ensuring resources are allocated against key brands and business growth drivers by aligning with Brand Marketing and Sales.
Evaluate activations to ensure that they deliver against agreed KPIs, critical success factors and ROI.
Apply customer-specific learnings and insights into the annual planning cycle.
Strategic Relationships & Partnerships Maintain our leading position in brand activation within key Grocery customers.
Develop key customer relationships with customer buying, category and marketing teams to ensure that our brand activations are the strongest within the category.
Ensure you have a deep level of customer and shopper understanding to inform customers plans and take into consideration customer strategies and objectives.
Partner with Brand Marketing to ensure the timely delivery of brand and customer executables to our Sales and National
Senior Customer Marketing Manager Sainsbury's & Asda in London employer: Brown-Forman Australia Pty. Ltd.
Brown-Forman Corporation is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. With a strong focus on professional development, the company offers numerous growth opportunities and supports a healthy work-life balance, making it an ideal place for those looking to thrive in their HR careers while enjoying the vibrant atmosphere of Europe/IMEA.
Contact Details:
Brown-Forman Australia Pty. Ltd. Recruitment Team
