Senior Customer Marketing Manager - On Trade in London

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

As a senior member of the Customer Marketing team you will be responsible for maximising value and commercial impact for our portfolio of brands with key On Trade Customers. In addition, you will be responsible for driving the activation strategies for your assigned channels and/or group of On Trade customers within the UK market. You will be an experienced Customer Marketer, who has demonstrated the ability to combine a strategic business approach while managing multiple projects at any given time.

The role requires the ability to efficiently manage and prioritise your own workload within the assigned channel/group of customers. Leadership will be required to identify the strategic customers and programs which align with the overall business goals, and seamlessly integrate with the other channels.

This influential role requires the ability to build relationships across the business, collaborating with brand marketing, sales, supply chain, procurement, finance and category & insights teams, as well as form and cement strategic relationships with key customers.

The working style for this role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home.

Value Creation

• Translate the brand proposition into customer marketing activations that grow the P&L for the brand portfolio and customer by collaborating with Brand Marketing to ensure the consumer proposition clearly links to shopper and customer propositions.
• Accountable for managing budget across customer marketing activations, ensuring resources are allocated against key brands and business growth drivers by aligning with Brand Marketing and Sales.
• Evaluate activations to ensure that they deliver against agreed KPIs, critical success factors and ROI. Apply customer-specific learnings and insights into the annual planning cycle.

Strategic Relationships & Partnerships

• Maintain our leading position in brand activation within our key customer base.
• Develop key customer relationships with customer buying, category and marketing teams to ensure that our brand/on-trade activations are the strongest within the category.
• Ensure you have a deep level of customer understanding to inform customers plans and take into consideration customer strategies and objectives.
• Partner with Brand Marketing to ensure the timely delivery of brand and customer executables to our Sales and National Account teams.
• Liaise with Account Managers on the execution of activation plans with an omni-channel approach.
• Work with the Sales and Finance teams to evaluate activations and make recommendations for any changes that might benefit further activation plans.

Measures of Success Delivery

• Deliver the customer plans on time and on budget and ensure that they contribute to the overall delivery of the commercial target set by the company, measured through forecast review and EPOS performance.
• Activation delivery to the pre-agreed evaluation criteria from KPIs and critical success factors.
• Personal performance measured through feedback, annual reviews and monthly check-ins.

Drive for Results

• Support the On Trade Channel Customer Marketing Controller in the development of the On-Trade Customer Marketing strategy to deliver annual commercial targets versus the annual budget.
• Support the annual activation agenda for the On-Trade channel, aligning with business goals, setting customer activation direction and priorities.
• Understand the consumer and brand proposition for each brand in the portfolio, ensuring that each is brought to life through customer activation plans.
• Challenge agency partners to continue to deliver best in class customer activations which excite shoppers at the point of purchase.
• Actively and regularly visit the trade, and gain an in-depth understanding of the operational challenges of the On-Trade on a day to day basis.

Lead & Inspire

• Be a champion for the On-Trade and for Customer Marketing - passionate to deliver best in class, premium On-Trade activations which meet the company's requirements.
• Provide support to the On Trade Channel Customer Marketing Controller, delivering against the key priorities across the portfolio and day to day support on key projects.
• Act as a role model of Brown-Forman values, lead a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued.

What You Bring to the Table

• Qualified in brand/customer and/trade marketing, with prior relevant experience in FMCG/Spirits.
• Customer understanding and insight, must have developed tenders, annual plans and bespoke activations within a Customer Marketing role.
• Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
• Strong project and budget management.
• Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth.

What Makes You Unique

• Success for this position is dependent on a strong drive to deliver results, excellence in communication and influencing skills and bold, enterprise-wide thinking, and partnering with people.
• Self-starter, with proven ability to identify issues and projects, plan and prioritise. Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines.
• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
• Adaptable, flexible and resilient.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.