Regional Sales Manager - Prestige (Retail & On-Trade) in London
Regional Sales Manager - Prestige (Retail & On-Trade)

Regional Sales Manager - Prestige (Retail & On-Trade) in London

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales strategies and showcase our premium brands in retail and on-trade sectors.
  • Company: Join Brown-Forman, a leader in the beverage industry with a focus on personal growth.
  • Benefits: Competitive salary, holiday bonuses, and incentives for your hard work.
  • Why this job: Make an impact in a high-profile role while working with influential brands.
  • Qualifications: Proven experience in sales within the Prestige environment and strong leadership skills.
  • Other info: Empower your team and drive success in a dynamic, collaborative environment.

The predicted salary is between 36000 - 60000 £ per year.

We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

Responsibilities & Leadership
Reporting to the London & Prestige Business Unit Controller, this is a high-profile leadership position within Brown-Forman UK. You will be responsible for showcasing our brands across the Prestige On-Trade and Prestige Retail sectors. You will develop trusted partnerships across the entire Brown-Forman organization, requiring strong influencing and stakeholder management skills. Working closely with the Customer & Brand Marketing Teams and the Advocacy Team, you will be responsible for crafting and executing bespoke sales and activation plans with some of the world’s most influential on-trade venues and retailers.

You will also lead a team of five direct reports, empowering them to achieve key performance indicators (KPIs). Ultimately, you will be accountable for delivering all Brown-Forman portfolio KPIs within the channel, encompassing distribution, volume, pricing, brand education, visibility, and promotions. Crucially, this role demands a proven track record within the Prestige environment and the ability to drive a super-premium portfolio.

What You Can Expect
Shape and implement the Prestige Channel Strategy to achieve key performance indicators. Set sales and distribution targets for Prestige On-Trade and Prestige Retail.

Regional Sales Manager - Prestige (Retail & On-Trade) in London employer: Brown-Forman Australia Pty. Ltd.

At Brown-Forman, we pride ourselves on fostering a dynamic and inclusive work environment where great people build great brands. As a Regional Sales Manager, you will not only lead a talented team but also have access to tailored development programmes that empower your professional growth. With competitive rewards and a culture that values teamwork and innovation, Brown-Forman offers a unique opportunity to thrive in the vibrant London market while making a meaningful impact in the Prestige sector.
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Contact Detail:

Brown-Forman Australia Pty. Ltd. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Manager - Prestige (Retail & On-Trade) in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to current employees at Brown-Forman. You never know who might help you land that interview!

✨Tip Number 2

Prepare for the interview by researching Brown-Forman’s values and recent projects. Show us that you’re not just interested in the role but also in being part of our culture. Tailor your answers to reflect how your experience aligns with our mission of building great brands.

✨Tip Number 3

Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your pitch. Focus on showcasing your leadership skills and how you can empower teams to achieve KPIs, just like we do at Brown-Forman.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the Brown-Forman family. Let’s make it happen!

We think you need these skills to ace Regional Sales Manager - Prestige (Retail & On-Trade) in London

Sales Strategy Development
Stakeholder Management
Influencing Skills
Team Leadership
Performance Management
KPI Achievement
Brand Activation
Market Analysis
Customer Relationship Management
Problem-Solving Skills
Collaboration
Communication Skills
Retail Sector Knowledge
On-Trade Experience

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Brown-Forman and contributing to our amazing brands.

Tailor Your CV: Make sure to customise your CV to highlight relevant experience that aligns with the Regional Sales Manager position. We love seeing how your skills can help us achieve our goals in the Prestige sector!

Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share specific examples of your achievements and how they relate to the responsibilities outlined in the job description.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Brown-Forman!

How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.

✨Know Your Brands

Before the interview, dive deep into Brown-Forman's portfolio. Familiarise yourself with their Prestige brands and understand what makes them stand out in the market. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.

✨Showcase Your Leadership Skills

As a Regional Sales Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you empowered your team members to achieve their KPIs. Be ready to discuss specific challenges you faced and how you overcame them.

✨Emphasise Teamwork and Collaboration

Brown-Forman values teamwork, so be sure to highlight your collaborative experiences. Share stories where you worked closely with marketing or advocacy teams to craft successful sales strategies. This will demonstrate your ability to build trusted partnerships within the organisation.

✨Prepare for Problem-Solving Questions

Expect questions that assess your problem-solving skills, especially in a high-pressure environment. Think of scenarios where you had to seize opportunities or tackle challenges in the Prestige sector. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.

Regional Sales Manager - Prestige (Retail & On-Trade) in London
Brown-Forman Australia Pty. Ltd.
Location: London
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