Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic sales team and drive brand growth in premium venues.
- Company: Join Brown-Forman, a leader in the premium spirits industry.
- Benefits: Competitive pay, premium benefits, and a supportive work culture.
- Why this job: Make an impact in a high-profile role while developing your leadership skills.
- Qualifications: Experience in sales and people management within the on-trade sector.
- Other info: Opportunity for personal and professional growth in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Meaningful Work from Day One
Reporting to the London & Prestige Business Unit Manager (LBU), this is a high-profile leadership position within Brown-Forman On Trade UK team. The Regional Sales Manager (RSM) will lead and develop a team of 5 On Trade Field Sales Executives within Independent Free Trade, in line with Brown-Forman vision and values to deliver our strategy and grow our brand presence in Premium and Super Premium outlets.
More specifically, the RSM will co-develop and execute the channel agenda and deliver the LBU portfolio objectives including distribution, volume, brand education, visibility and promotions for the B-F portfolio within the geographical area of responsibility. You'll develop trusted partnerships across the entire Brown-Forman organization, requiring strong influencing and stakeholder management skills. Working closely with the Customer & Brand Marketing Teams and the Advocacy Team, you'll be responsible for executing sales and activation plans with some of the world's most premium on-trade venues. You'll also lead a team of 5 Direct Reports, empowering them to achieve key performance indicators (KPIs). Ultimately, you'll be accountable for delivering all Brown-Forman portfolio KPIs within the channel, encompassing distribution, volume, pricing, brand education, visibility, and promotions. Crucially, this role demands a proven track record within the premium on trade environment and the ability to drive a super-premium portfolio.
What You Can Expect
- Shape and implement the London Business Unit Channel Strategy to achieve key performance indicators.
- Set sales and distribution targets for On Trade Field Sales Executives.
- Manage pricing, brand education, visibility, and promotional activities.
- Analyze performance and evaluate the impact of sales, distribution, and promotions.
- Build and maintain key relationships through significant in-trade customer engagement.
- Drive business development by pursuing growth opportunities within the channel.
- Foster internal partnerships across Brown-Forman.
- Cultivate team development, nurturing a high-performing team focused on On Trade excellence.
- Lead and inspire account managers, empowering and guiding direct reports.
What You Bring to the Table
- Strong knowledge of the London On Trade channel.
- Established network within the Independent Wholesale channels.
- Experience in people management.
- Significant, progressive Sales experience covering a range of on trade and retail environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners.
- Depth of experience in customer negotiations at an Independent Free Trade level, and a sound knowledge of super premium brands.
- Strong Business Acumen, P&L experience.
- Excellent leadership skills and demonstrated people management experience.
What Makes You Unique
- Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually.
- Self‐motivated with a proven ability to identify issues and projects, plan and prioritise effectively, and manage multiple projects to completion by deadlines.
- Strong business acumen, judgment, and strategic capabilities.
- Superior communication skills (listening, presentations, written).
- Ability to build strong relationships at all levels with strong stakeholder awareness.
Who We Are
We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Regional Sales Manager - London employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially how they align with your own. This will help you stand out and show that you’re genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Use specific examples that highlight your achievements and how you can contribute to the company’s success. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you on their radar. Plus, it’s just good manners!
We think you need these skills to ace Regional Sales Manager - London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead a team and drive growth in the premium on-trade environment.
Tailor Your Experience: Make sure to highlight your relevant experience in sales and people management. We’re looking for someone who knows the London On Trade channel inside out, so don’t hold back on showcasing your achievements in this area!
Be Clear and Concise: We appreciate straightforward communication. Keep your application clear and to the point, focusing on your key skills and experiences that align with the job description. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Brown-Forman.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Stuff
Before the interview, dive deep into Brown-Forman's portfolio and understand their premium brands. Familiarise yourself with their market presence in London and be ready to discuss how your experience aligns with their vision and values.
✨Showcase Your Leadership Skills
As a Regional Sales Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on empowerment and achieving KPIs. Highlight your ability to inspire and develop others.
✨Build Relationships
Demonstrate your networking skills by discussing your established connections within the Independent Wholesale channels. Be ready to share how you’ve built and maintained key relationships that have driven business growth.
✨Be Data-Driven
Prepare to talk about how you've used data to drive sales and distribution strategies. Bring examples of how you've analysed performance metrics and made informed decisions that led to successful outcomes in previous roles.
