At a Glance
- Tasks: Lead the marketing strategy for Jack Daniel's in the UK, shaping impactful storytelling.
- Company: Join a premium spirits company with a commitment to equality and employee experience.
- Benefits: Enjoy competitive pay, premium benefits, and a flexible working schedule.
- Other info: This is a 12-14 month maternity cover role with excellent career growth opportunities.
- Why this job: Make your mark on a globally recognised brand while driving innovative marketing campaigns.
- Qualifications: Senior-level marketing experience with a strong grasp of UK media and culture.
The predicted salary is between 50000 - 60000 € per year.
As Marketing Manager, you will lead the paid, earned, and owned communications agenda for Jack Daniel’s in the UK, the brand’s largest market outside the US. You will shape how Jack Daniel’s shows up culturally, socially, and in media, ensuring our storytelling is distinctive, meaningful, and commercially impactful. This is a Maternity Cover for 12‑14 months. The working style for this role is 4 days a week in the office with Fridays at home.
What You Can Expect
- Develop and own the UK communications strategy across PR, earned media, social, influencer, and partnerships
- Lead and orchestrate the Jack Daniel’s integrated communications brief
- Partner with the media agency to optimise channel mix, investment decisions, and effectiveness (MMM)
- Establish and embed the new That’s What Makes Jack, JACK integrated campaign
- Oversee and amplify key partnerships (e.g. Revive Live)
- Translate brand positioning into culturally relevant storytelling that reinforces Jack Daniel’s premium credentials
- Track performance, analyse results, and optimise based on insight
- Analyse market trends and competitor movements to inform strategy
- Lead and orchestrate the Jack Daniel’s annual Brand Planning process, ensuring strategic alignment with commercial objectives
- Partner closely with Sales, Insights, Customer Marketing, and Finance to translate brand strategies into actionable commercial plans
- Manage A&P budgets, tracking, and spend management
- Build strategic relationships with the Global Team
- Coach junior members of the team
What You Bring to the Table
- Senior‑level marketing background with a proven track record in fully integrated campaigns
- Strong understanding of UK media, culture, and creator ecosystems
- Demonstrated success in brand strategy, campaign development, and digital/social media
- Experience in spirits or FMCG is required
- Strong agency and cross‑functional management skills
- Strategic thinker with the ability to translate global strategy into local execution
- Commercially minded with experience driving revenue‑generating initiatives
- Excellent planning, operational, and budget management skills
- Strong storytelling ability and communication skills (written, verbal, presentation)
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Marketing Manager Jack Daniel's UK Maternity Cover in London employer: Brown-Forman Australia Pty. Ltd.
Brown-Forman is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration, particularly for the Marketing Manager role in the vibrant UK market. With a commitment to employee growth, equitable pay, and a range of premium benefits, we ensure our team members thrive both personally and professionally while contributing to the iconic Jack Daniel's brand narrative.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Jack Daniel's UK Maternity Cover in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Jack Daniel's or similar brands. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, think about how you can present your ideas visually or through storytelling. Make sure they see your unique approach to marketing.
✨Tip Number 3
Research is key! Dive deep into Jack Daniel's recent campaigns and understand their brand voice. This will help you tailor your discussions and show that you're genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Brown-Forman.
We think you need these skills to ace Marketing Manager Jack Daniel's UK Maternity Cover in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in integrated campaigns and how it aligns with Jack Daniel's brand strategy. We want to see how you can bring your unique flair to our storytelling!
Showcase Your Storytelling Skills:Since strong storytelling is key for this role, include examples of how you've crafted compelling narratives in past campaigns. We love seeing creativity in action, so don’t hold back on sharing your best work!
Be Data-Driven:We’re all about optimising performance based on insights. In your application, mention any experience you have with tracking results and analysing market trends. Show us how you’ve used data to inform your strategies and drive success!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm for the role and keep everything organised. We can’t wait to hear from you!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into Jack Daniel's history, values, and current campaigns. Understand their unique storytelling approach and how they position themselves in the UK market. This will help you demonstrate your passion for the brand and show that you're ready to lead their communications strategy.
✨Showcase Your Integrated Campaign Experience
Prepare specific examples of successful integrated campaigns you've led in the past. Be ready to discuss how you managed cross-functional teams and collaborated with agencies. Highlight your strategic thinking and how you translated global strategies into local executions, as this is crucial for the role.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to marketing. Be prepared to discuss how you've tracked performance, analysed results, and optimised campaigns based on insights. This will show that you can not only create compelling stories but also measure their impact effectively.
✨Build Relationships and Collaborate
Emphasise your ability to build strategic relationships, especially with sales and insights teams. Share examples of how you've successfully partnered with different departments to achieve common goals. This will highlight your collaborative spirit, which is essential for managing the integrated communications brief.
