Meaningful Work From Day One
This is a critical role for a passionate marketer to create impact and leave a legacy on brands which are at an important junction in their life stage. The role will be involved across the full marketing mix from developing innovations, activations, go‑to‑market strategies to creating culturally relevant content. The role will work with markets globally.
The working style for this role is 4 days a week in the office and Fridays working from home.
What You Can Expect
You will work on two global brands – The Glendronach (luxury single malt scotch) & Slane (Super Premium Irish whiskey).
The Glendronach Single Malt
Primary function is to manage all The Glendronach projects related to development of new product innovation, including concepting, packaging changes / improvements and production optimisation ranging in size, scope and complexity; develop timelines, lead meetings and provide regular status updates to the global brand team and local/regional marketing teams.
Lead the global innovations pipeline and development, a key driver of incremental brand growth and consumer engagement.
Lead relationship with external and internal creative teams to develop concepts & packaging.
Lead the Stage Gate process, managing internal stakeholders for timely delivery of the innovation.
Lead and develop 360° marketing assets and toolkits (sell‑in kits, visibility guidance, PR strategy, content, Key visuals…) for every innovation to allow markets to launch and activate.
Partners with the Global Brand team and key markets on initial forecasting and developing/aligning launch plans. Ongoing support with regard to forecasting, allocations and production.
Partners with the business analytics team to conduct financial analysis supporting the innovation development.
The innovations scope to cover all The Glendronach innovations, both limited volume releases and permanent expressions.
Lead the gifting strategy and development of relevant solutions both for Asia and also for ‘always on’ core range.
Support the advocacy strategy on the brand by developing relevant activations and toolkits – serving rituals, education guidelines, etc.
Slane Irish Whiskey
Support the development of the new Brand World for Slane.
Lead the development of the full Brand Playbook and launch toolkit (Brand visual identities, photography, lead content and KVs, display guidelines, spokespeople usage guidelines…)
Develop innovation pipeline for future releases for a 5‑year period starting F28 onwards.
Lead and develop 360° marketing assets and toolkits (sell‑in kits, visibility guidance, PR strategy, content, Key visuals…) for every innovation to allow markets to launch and activate.
Work closely with lead and seed markets to scale of Slane.
Key marketing contact for Home place.
What You Bring to the Table
Minimum of 7 years experience in brand marketing roles.
Experience in managing agency partners, cultivating them as key partners to deliver creative impact.
Demonstrated ability to influence diverse stakeholders internally.
What Makes You Unique
Experience working on a challenger brand in the affordable luxury and above segments.
Global brand marketing experience.
Appreciation of commercial impact of brand strategies.
Experience in managing marketing projects involving multiple stakeholders across departments & geographies.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
#J-18808-LjbffrGlobal Product Manager Malts & Irish in London employer: Brown-Forman Australia Pty. Ltd.
At Brown-Forman, we pride ourselves on fostering a dynamic work environment where creativity and collaboration thrive. As a Global Product Manager for iconic brands like The Glendronach and Slane, you will enjoy a flexible working arrangement, competitive rewards, and ample opportunities for personal and professional growth, all while contributing to the legacy of premium spirits. Join us in a culture that values diversity, innovation, and teamwork, making every day meaningful from day one.
Contact Details:
Brown-Forman Australia Pty. Ltd. Recruitment Team
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for brand marketing shine through. We want to see how excited you are about working with iconic brands like The Glendronach and Slane. Share your experiences that reflect your enthusiasm for the industry!
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in managing agency partners and leading marketing projects. We love seeing how your unique background aligns with our needs, so don’t hold back on those specific examples!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications. Use bullet points if necessary to break down your achievements and skills – it makes our job easier!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Brown-Forman!
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know Your Brands Inside Out
Before the interview, dive deep into The Glendronach and Slane brands. Understand their history, target audience, and current market positioning. This knowledge will help you demonstrate your passion for the role and show how you can contribute to their growth.
✨Showcase Your Marketing Expertise
Prepare specific examples from your past experiences that highlight your skills in brand marketing, especially in managing agency partners and leading projects. Be ready to discuss how you've influenced stakeholders and driven successful marketing strategies.
✨Be Ready for Creative Discussions
Since this role involves working with creative teams, think about innovative ideas you could bring to the table. Prepare to discuss potential concepts or campaigns for both brands, showcasing your ability to think outside the box and align with their vision.
✨Demonstrate Your Global Perspective
Given the global nature of the role, be prepared to talk about your experience working across different markets and cultures. Highlight any previous roles where you successfully navigated diverse stakeholder needs and how you can apply that to the brands' international strategies.
